'Do I Have Broccoli In My Teeth?' How To Give—And Receive—Advice Better

Forbes

13-07-2025

In a Harvard Business Review study, 155 people were put in a position where the survey administrators rolled into the room with either food or marker on their faces. How many of the participants do you think spared the administrators further embarrassment by letting them know?
4.
Not even 4%. Just 2.6% of the participants had the guts, grit, or grace to tell these poor survey administrators that they had food on their faces. They let them walk right out the door.
Do I have broccoli in my teeth??
Which begs the question: Do we—do you—want to know if you have broccoli in your teeth? I'm pretty sure that number will always be 100%, so why are we so unlikely to offer the courtesy we so desire to receive?
Why We Withhold Advice (Even When It's Helpful)
A couple things here may be self-evident. For example, there's no denying that interrupting an interaction, especially in its most formative stages (aka, before the first round of drinks have been consumed), can feel awkward. And we may well fear that the beneficiary of our quiet alarm will take it the wrong way.
But another similar study—with even more dramatic results (only 1.8% spoke up)—arrived at a more nuanced conclusion, one that can be incredibly damaging in the corporate and organizational space:
Sheesh! That's scary to think about, isn't it? But it likely also tracks. Let's say, for example, that you have an audience with the CEO of your company. Let's raise the stakes even higher, and say that this is a company 'town hall' with the CEO on stage, a regular practice at my firm and many others. All of your colleagues are in the audience. As a subordinate, are you inclined to stand up, challenge an assumption of the person who signs your paychecks, and risk the embarrassment of your peers?
I believe the best CEOs appreciate—even thrive on—that challenge, and the healthiest organizations truly welcome feedback as a gift, but there's no denying that your smart watch might signal a higher-than-usual heart rate if you muster the courage to speak up.
Or what about your work with clients? As financial advisors, we regularly get the privilege of being the bearers of good, even great, news. But our real greatest value may be in our willingness to let someone know that they're walking dangerously close to the train tracks.
To tell someone, for example, that you believe they may need to delay or cancel their long-awaited retirement party—or dramatically downsize their standard of living—in order to ensure that they don't outlive their assets is literally in our job description. But that doesn't mean it's easy to speak up.
We will certainly be faced with an emotional response, likely disappointment, and maybe anger redirected at us. We may even risk losing the client and impairing our own livelihood, all despite the fact that it might be the most important piece of advice we ever give that client.
And perhaps that's part of the problem: Our titles literally have the word 'advisor' in them, but the vast majority of education and training we get as financial advisors is financial, not advisory. Personally, I received exactly zero training in the art of advice giving early in my professional life; I had to seek it out through niche thought leaders, like George Kinder, Carol Anderson, Amy Mullen, Dick Wagner, Rick Kahler, and Ted Kontz.
So maybe that's what we need to do—and say—the right thing at the right time: some advice on advice giving.
5 Ways To Give Advice Better
Please note the order of this heading. It's not about giving better advice, but about giving advice better. And the goal here isn't a license to give more, harsher, or unsolicited advice, but simply how to deliver it well. Here's a short, simple outline to guide us:
1. Take a deep breath (inconspicuously) with a long exhale.
2. Start with permission.
3. Say it like you'd want to hear it.
4. Focus on care, not correction.
5. Don't wait too long.
For more on ways to speak up effectively, especially in higher-stakes situations, check out the books Crucial Conversations, Radical Candor, and Supercommunicators.
5 Ways To Receive Advice Better
There is, however, a second side to this coin, because the thing about our blind spots is that we can't see them. Indeed, we want to know that there is broccoli in our teeth, but that doesn't mean that we don't suffer a moment of embarrassment. The big key here: we must be willing to swallow minor embarrassment to avoid a much larger one.
We can better prepare ourselves to receive—and better signal to others that we're willing to receive—by following these guidelines:
1. Invite it explicitly.
2. Respond with curiosity, not defensiveness.
3. Signal emotional safety.
4. Acknowledge and act on it.
Conclusion
May I offer a confession? I've rarely struggled to voice my opinion—you can ask my parents. (I'm an Enneagram 8—Lord help us.) It's probably one of the reasons I ended up in a field with the word 'advisor' in my job title. But it's taken a lifetime of learning to understand why, how, and when to speak up.
And while most people wisely avoid argumentation, I've been known to run toward it. That's why an even greater challenge—and lesson—for me has been learning how to truly listen. To receive advice well. So I say all of this not as a master, but as a lifelong student of everything I've written above.
Which, I think, puts me in a good place to ask you some honest questions: