Owner of Daft.ie expands with Northern Ireland classifieds deal
Emma Marley and Jordan Buchanan, CEOs of Used Cars NI and PropertyPal respectively, are to remain in post.
Jordan Buchanan will continue in the role of PropertyPal CEO following its sale to Distilled
Distilled, best known for Daft.ie, DoneDeal.ie and Adverts.ie, has become the Republic's best-known classifieds business, catering to millions of users.
Used Cars NI was founded in 2006 and is the biggest online car marketplace in Northern Ireland, listing around 20,000 vehicles from dealers and private sellers.
PropertyPal was founded in 2007 and is the top property portal in Northern Ireland, and owner of both propertypal.com and propertynews.com.
Used Cars NI, PropertyPal and Propertynews will continue to operate as separate brands in the Northern Ireland market.
Emma Marley (left) will remain as CEO of Used Cars NI, while Cecil Hetherington will chair a new board
Cecil Hetherington, chair of Used Cars NI and PropertyPal, said: 'We are delighted to partner with Distilled as we embark on the next stage of our growth journey.
"Distilled have a deep understanding of online marketplaces and we share with them a passion for delivering the best possible experience to property and motoring buyers in our respective markets, as well as providing a rich suite of services to property professionals and motor dealers.'
A new NI board will be chaired by Mr Hetherington.
Eamonn Fallon, founder and CEO of Distilled, added: 'We have long admired the Used Cars NI and PropertyPal businesses and are excited to partner with them in their next phase of growth.
"I'm really impressed with the people in Used Cars NI and PropertyPal, and the quality of the products and solutions they have built for their customers.'
Daft.ie was founded in 1997, while DoneDeal.ie, launched in 2005, with Adverts.ie launched shortly after in 2006. In 2015, the three brands came together under a joint venture formed by the merger of Schibsted Classifieds Media, parent company of DoneDeal.ie, with Distilled Media Group, the parent company of Daft.ie and Adverts.ie.
In 2024, Blacksheep Fund Management Ltd., an investment manager based in Dublin, Ireland, became a significant shareholder in Distilled.
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