John Lewis to sell Harry Styles-backed brand in bid to lift fashion credentials
John Lewis is set to partner with dozens of new brands, including a Harry Styles-backed fashion label, as it seeks to sharpen its style credentials.
The historic retailer said it is working with 49 new brands for its spring and summer 2025 collection, as part of efforts to revive clothing sales.
It said the choice of new labels also reflects a customer shift towards 'more exciting' menswear lines.
John Lewis's fashion director, Rachel Morgans, said the brands and products should make customers 'sit up and take notice'.
It comes after the retailer, which runs 34 department stores across the UK, reported weaker sales from its fashion arm in the first half of the latest financial year, as it blamed pressure on customers' budgets.
However, rivals Next and Marks & Spencer have revealed stronger trade in clothing in recent months.
John Lewis said the launch of new designers is part of an effort 'to modernise its offer' under recently appointed boss Peter Ruis.
The new brands include SS Daley, founded by London-based designer Steven Stokey-Daley.
Styles invested in the label last year after the designer was asked to dress the former One Direction star for the video for his song Golden.
Other new additions include Scandi brands NN07, a favourite of actor Jeremy Allen Scott, and Norse Projects.
Following the new launches, John Lewis will sell around 350 fashion brands, alongside its own-label ranges.
The retailer is also expanding ranges from existing label with exclusive lines from Barbour, Gant and Ralph Lauren's 'Polo Bear' collection.
Ms Morgans said: 'Our fashion range certainly isn't 'as it was' – we've still got the quality that people value but are introducing sharper designs from exciting new designers, which will make our customers sit up and take notice.
'Designs from the likes of SS Daley are the types of pieces that make people stop and ask 'Where did you get that?''
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Sun
an hour ago
- The Sun
Love Island's Tommy Bradley reveals awkward chat he had with his mum before going into the villa
LOVE Island's Tommy Bradley has revealed the awkward chat he had with his mum before going into the villa. The lad from north London is romance-ready after packing on muscle over the last year to prep for the ITV2 dating show. 3 But when asked how far he plans to go when it comes to 'doing bits' in the villa, Tommy revealed a rather awkward pre-show chat he'd had with his mum. The star told The Sun and other press: 'I don't really know if I'll have sex in the villa. 'My mum has actually brought it up to me. She was like, 'Oh my God, have you thought about it - like, if you do have sex with someone in the villa I'm going to be watching.' 'She said, 'I don't know if I can watch.' So I don't really know. 'It's just one of them things, isn't it? I don't know what connection I'm going to find in there. 'But hopefully I find someone and then who knows what could happen.' The reality star has been getting his fitness in check ahead of his big villa debut. Tommy's documented his routine on his Instagram page, which is filled with videos from his gym sessions. And he looks to have been helped along by his boxer brother, Jamie Bradley, who also features on the page. His brother is a well known boxer, and In his Love Island pre-villa interview, the Hertfordshire lad was asked about his claim to fame. He said: "My brother Jamie is a professional boxer. "He used to train with Anthony Joshua." Jamie made his boxing debut at London 's iconic York Hall in September 2024. Love Island 2025 full lineup Harry Cooksley: A 29-year-old footballer with charm to spare. Sophie Lee: A model and motivational speaker who has overcome adversity after suffering life-changing burns in an accident. Shakira Khan: A 22-year-old Manchester-based model, ready to turn heads. Blu Chegini: A boxer with striking model looks, seeking love in the villa. Meghan Moore: A payroll specialist from Southampton, looking for someone tall and stylish. Alima Gagigo: International business graduate with brains and ambition. Tommy Bradley: A gym enthusiast with a big heart. Helena Ford: A Londoner with celebrity connections, aiming to find someone funny or Northern. Ben Hullbra: A model ready to make waves. Megan Clarke: An Irish actress already drawing comparisons to Maura Higgins. Dejon Noel-Williams: A personal trainer and semi-pro footballer, following in his footballer father's footsteps. Aaron Buckett: A towering 6'5' personal trainer. Conor Phillips: A 25-year-old Irish rugby pro Departures: Kyle Ashman: Axed after an arrest over a machete attack emerged. He was released with no further action taken and denies any wrongdoing. The super lightweight then won a bout in the same venue back in March. Meanwhile, love hopeful Tommy also told how his secret skill was playing the guitar, and knowing the lyrics to every Oasis track. A source previously said of his villa sign-up: 'Tommy seems to tick all the Love Island boxes as the cheeky chappy of this summer's series. 'He looks to enjoy a night out with the lads and out on the boxing scene with his brother. 'But he's also packed on serious muscle over the last year ready for telly's famous villa and is no longer just a personality hire. 'Execs are finalising who will be in the OG line-up and who will be a bombshell.'
Daily Mail
an hour ago
- Daily Mail
Katie Price forced to send Harvey back to college early after he smashes her £3,000 TV as she admits 'I'm knackered'
Katie Price has revealed that Harvey has smashed another one of her TVs as she shared an update to her Snapchat on Sunday. The former glamour model, 46, was sending her eldest son back to college early due to his outburst after he became frustrated and smashed the screen of the £3,000 TV. It isn't the first time he has caused damage to one of the star's TVs as she confessed to fans: 'I'm knackered. I am so tired. 'JJ has taken Harvey back to college I have come back to bed after clearing up all the mess in the kitchen. That boy is unbelievable and now I have to find another TV.' Katie also filmed Harvey as she told him off for his actions as she questioned him and revealed she was woken up by the loud noises at 6am. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the Daily Mail's new showbiz newsletter to stay in the loop. The mum of five asked Harvey: 'What has mummy just heard?' as he calmly replied: 'Smashing the TV.' Katie added: 'You was going to college tomorrow to get some new meds [medication], but now when are you going? You are going now.' Harvey replied to this news by saying: 'Oh god!' before promising not to do it again. Katie later explained to fans that Harvey told her he didn't like what was on the TV When she went on to ask him why he did it, Harvey appeared to answer that it had angered him as it was early in the morning. Katie later told her fans that he told her off-camera that he did not like what was on the screen but she added that there was nothing being shown. Harvey is blind, autistic, has septo-optic dysplasia, a learning disability and is one of the 2,000 people in the UK with Prader-Willi syndrome, a genetic disorder. Katie has undergone a difficult time trying to secure Harvey a college place after she was forced to withdraw him from a £350,000-a-year school amid funding cuts and her bankruptcy. Though he later returned to school, Katie was hit by another hurdle in February when Harvey lost a place at a care home for being 'too difficult', but she was finally able to move him back to college last month. But Katie shared her heartbreak as she told how Harvey didn't want to go back and said she hopes to be able to move him to a branch closer to her new family home in Sussex after leaving her Mucky Mansion. Upon the move last month, Katie took to Snapchat to document the 'difficult and upsetting' journey which saw an upset Harvey lash out in the car. She told her followers: 'Now that was very difficult, it was really upsetting. Harvey just did not want to go back to college. 'I'm surprised I've still got a car left. He was literally gonna go for the car. It is so sad when your son just doesn't wanna go to college and just wants to be with you all the time. 'That's why I can't wait for him to come home near us but the place we have got for him is not ready yet, maybe in May. So yeah, it is heartbreaking.' Harvey has been living at specialist institution National Star since 2021, but amid cuts to funding and Katie's financial woes, he was withdrawn from last year. Speaking on her The Katie Price Show podcast last year, Katie said: 'I'm having a nightmare at the minute. 'We were looking for him to stay at his college another year or if not a placement, but [the local authority] haven't accepted it. 'They've given me three months that he has to find somewhere else by July. With someone like Harvey you need the transitional move, you need to do it slow.' She had been looking to extend Harvey's time at college for another year when West Sussex County Council cut his funding in July of last year. The local authority refused to fund her son's care because he has 'no healthcare issues', with an assessor concluding that Harvey 'only needs social care'. Katie - who was declared bankrupt for a second time last year over an unpaid tax bill worth more than £750,000 - has been trying to secure funding to keep Harvey at National Star. Thankfully, Harvey was able to return to school and in December, Katie shared a snap of her son proudly holding up his letter to Santa which revealed his college triumphs. In February, Katie then told how she tried to get Harvey into a new care home but he lost his place weeks before the move after management changed and they determined that they couldn't cater for Harvey's needs. Amid the string of difficulties, Katie was able to move Harvey back into college last month but is hoping he can move into a branch closer to her family home in West Sussex in the coming weeks. Katie was Harvey's primary caregiver until he turned 19, and in 2021 filmed his move into National Star College as part of BBC documentary Katie Price: Harvey and Me. WHAT IS PRADER-WILLI SYNDROME? Prader-Willi syndrome is a rare genetic condition that causes problems including constant urges to eat food, restricted growth and reduced muscle tone. Other potential issues include learning difficulties, lack of sexual development and behavioral problems such as tantrums or stubbornness. The rare condition, which affects one in every 15,000 children born in England, is caused by a defect on chromosome number 15 - and happens by chance. Because there is no cure, treatment aims to manage the symptoms – with parents of sufferers urged to get their children to stick to a healthy, balanced diet. Children with the syndrome can eat up to six times more than children of the same age – and still feel hungry. It was first described in 1956 by Swiss doctors A Prader, A Labhart and H Willi.
The Independent
an hour ago
- The Independent
Rachel Reeves faces crisis as cabinet conflicts threaten to block spending plans
Chancellor Rachel Reeves faces a crisis as cabinet conflicts threaten to block her spending plans, with disagreements over proposed cuts to housing and police force budgets. Yvette Cooper and Angela Rayner are pushing back against budget cuts, leading to a stalemate with the Treasury just 48 hours before Reeves is due to unveil the spending review. Cabinet minister Peter Kyle refused to rule out real-terms spending cuts to the police force and housing budget, while the Ministry of Housing is reportedly resisting such cuts. The social housing sector is warning of a potential crisis if funding cuts proceed, with concerns about a "cliff edge" in building more homes and councils already running deficits on housing budgets. Senior police chiefs have cautioned that Keir Starmer's pledge to cut crime will be unattainable without significant investment, citing new online threats and pressures from prison overcrowding.
