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Ralph Lauren 人氣 Polo Bear 首度躍上大銀幕 全新動畫短片《The Polo Bear Chronicles: Operation Black Tie》搶先預告
Ralph Lauren 人氣 Polo Bear 首度躍上大銀幕 全新動畫短片《The Polo Bear Chronicles: Operation Black Tie》搶先預告

Hypebeast

time6 days ago

  • Entertainment
  • Hypebeast

Ralph Lauren 人氣 Polo Bear 首度躍上大銀幕 全新動畫短片《The Polo Bear Chronicles: Operation Black Tie》搶先預告

重點摘要 自 1990 年以「生日禮物」之姿現身以來,Polo Bear 早已深植 Ralph Lauren 的品牌 DNA。這位毛絨萌臉的吉祥物不只是符號,更晉身為時尚界最討喜的標誌角色之一,所到之處都是俐落品味與敘事力的代名詞,充分體現品牌始終如一的精神。 在 Ralph Lauren 這部首推的動畫短片裡,Polo Bear 自然擔大旗。片名定為《The Polo Bear Chronicles: Operation Black Tie》,片長約六分鐘,進一步拓展這位時尚好拍檔的傳奇:為了破案,他在月光下穿梭畫廊與多條支線任務,最終現身私人莊園的馬球賽場。 「在寧靜的曼哈頓聯排別墅內,爵士樂輕緩流瀉,剪裁銳利得如同匕首;住著一隻品味非凡的溫柔小熊,以及他意想不到的夥伴 —— 一隻街頭感十足的鴿子。」預告片由此揭開序幕,帶出這位身手不凡的主角。 「他們即將策動本世紀最優雅的藝術奪回行動。從褐石公寓到濱海別墅、馬球賽事再到名流雲集的晚宴,他們將同時攻陷社交名媛與保安的衣櫥,全程滴水不漏、片語不發。因為當燈熄畫失,所有人口中只剩下一個名字……Polo Bear。」 立即點擊上方預告,完整版《The Polo Bear Chronicles: Operation Black Tie》將於 8 月 14 日(本周四)在 YouTube 正式登場。

Ralph Lauren's Polo Bear Makes His Big-Screen Debut in 'The Polo Bear Chronicles: Operation Black Tie'
Ralph Lauren's Polo Bear Makes His Big-Screen Debut in 'The Polo Bear Chronicles: Operation Black Tie'

Hypebeast

time11-08-2025

  • Entertainment
  • Hypebeast

Ralph Lauren's Polo Bear Makes His Big-Screen Debut in 'The Polo Bear Chronicles: Operation Black Tie'

Summary Ever since his arrival (as a birthday gift) at the imprint in 1990,Ralph Lauren's Polo Bear has been a vital part of the brand's DNA. Core to the brand's unwavering ethos, the furry-faced mascot has transcended far beyond his mere 'figurehead' facade and has since grown into one of the most lovable leading faces in the fashion ether, becoming an instant indicator of sharp style and storytelling across all facets of the brand's vision. For Ralph Lauren's first-ever animated short film, the Polo Bear is the star of the show. EntitledThe Polo Bear Chronicles: Operation Black Tie, the six-minute film fleshes out some more of our fashionable furry friend's lore, following the Polo Bear as he attempts to solve a heist, making his way through moonlit galleries and other side quests before he winds up at a polo match at a private estate. 'In a quiet Manhattan townhouse, where the jazz is smooth, the tailoring sharper than a switchblade, lives one gentle bear, with a taste for the finer things – and an unlikely sidekick: a streetwise pigeon,' the trailer kicks off, introducing us to our stealthy protagonist. 'They're about to pull off the most refined art recovery of the century. From brownstone to beach house, polo game to gala, they'll outfit socialites and security alike. All without saying a word. Because when the lights go out and the art goes missing, there's only one name on everyone's lips … Polo Bear.' Check out the trailer above and expect the fullThe Polo Bear Chronicles: Operation Black Tiefilm to drop on YouTube this Thursday, August 14.

Ralph Lauren says Trump tariffs will hit its profit margins
Ralph Lauren says Trump tariffs will hit its profit margins

Global News

time07-08-2025

  • Business
  • Global News

Ralph Lauren says Trump tariffs will hit its profit margins

Ralph Lauren cautioned on Thursday that tariff-related costs would pressure its margins this year and said it was bracing to see how inflation was weighing on price-sensitive consumers, sending its shares down 7 per cent. The comments overshadowed a rise in its annual revenue forecast, which was powered by solid demand for its Polo shirts and cable-knit sweaters in North America. 'The most meaningful offset is really the incremental cost inflation from the tariffs,' CEO Patrice Louvet said on a conference call with analysts. 'The bigger unknown here today is the price sensitivity and how the consumer reacts to the broader pricing environment and how sensitive that consumer is. So that's what we're watching very closely as we head into the second half.' Ralph Lauren, which sells its popular Polo Bear sweater for up to US$398 on its website, has relied on its loyal, high-income customers to fuel sales and profit growth. Its stock has gained nearly 76 per cent over the past 12 months. Story continues below advertisement Louvet said Ralph Lauren's core consumer has remained resilient around the world as the brand has shifted toward a full-price model. 'The consumer will pay up – just not indefinitely – so brands must pivot from price hikes to product storytelling before the runway lights dim,' said Michael Ashley Schulman, chief investment officer of Running Point Capital. Get daily National news Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day. Sign up for daily National newsletter Sign Up By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy Ralph Lauren's strategy to ramp up marketing spend and product innovation, as well as reduce promotions, has helped it gain market share in its core categories such as knitwear and handbags. 2:30 Business Matters: Trump's new tariffs on dozens of countries take effect 'Our high potential categories, including women's apparel, outerwear and handbags, continue to be accelerators for our business,' Louvet said. He said highlights include the Cable-Knit jersey and Polo Bear sweaters, linen shirts, dresses, the Cotton Canvas city jacket, and a handbag collection launched earlier this spring called 'Polo Play.' Story continues below advertisement The comments underline consumer preference for accessible luxury brands, similar to Tapestry, which has seen solid demand for its Coach handbags. Tapestry will report quarterly earnings next week. Ralph Lauren's upbeat forecast is in contrast to bigger European rivals such as Gucci-owner Kering and Dior-parent LVMH, which have seen a sales slowdown. The company expects fiscal 2026 revenue to rise by low- to mid-single digits from last year, compared with its prior target of a low-single digit increase. 3:55 Trump confirms Apple's $100 billion investment in U.S., teases 100% tariffs on imported chips Operating margin is forecast to expand roughly 40-60 basis points after adjusting for currency fluctuations, up from its prior forecast of modest growth. Net revenue in the first quarter came in at US$1.72 billion, exceeding expectations of US$1.66 billion, according to data compiled by LSEG. Story continues below advertisement On an adjusted basis, it earned US$3.77 per share, above estimates of US$3.50, aided by a 14 per cent jump in average unit retail in its direct-to-consumer channel.

Ralph Lauren lifts revenue view, warning on margin pressure weighs on shares
Ralph Lauren lifts revenue view, warning on margin pressure weighs on shares

Fashion Network

time07-08-2025

  • Business
  • Fashion Network

Ralph Lauren lifts revenue view, warning on margin pressure weighs on shares

raised its annual revenue forecast on Thursday on higher demand for its Polo shirts and cable-knit sweaters in North America, but said tariff pressure on its margins will ramp up in the back half of the year. Brand CEO Patrice Louvet said the company remains cautious about the global operating environment in the back half. Shares of the company were down 6%. "We need to really see how consumers respond to the start of the fall holiday season in what will be an uncertain and potentially inflationary environment," he said. Ralph Lauren, which sells its popular Polo Bear sweater for up to $398 on its website, has relied on its loyal, high-income customers to fuel sales and profit growth. The company's strategy to ramp up marketing spend and product innovation, as well as reduce promotions have helped it gain market share in its core categories such as knitwear and handbags. "Our high potential categories, including women's apparel, outerwear and handbags, continue to be accelerators for our business," Louvet said. He said highlights include the Cable-Knit jersey and Polo Bear sweaters, linen shirts, dresses, the Cotton Canvas city jacket, and a handbag collection launched earlier this spring called "Polo Play." The company's strong quarter underlines consumer preference for accessible luxury brands, similar to Tapestry, which has seen solid demand for its Coach handbags. Tapestry will report quarterly earnings next week. Ralph Lauren's upbeat forecast, however, is in contrast to bigger European rivals such as Gucci -owner Kering and Dior -parent LVMH, which have seen a sales slowdown. The company expects fiscal 2026 revenue to rise low- to mid-single digits from last year, compared with its prior target of a low-single digits increase. Operating margin is forecast to expand roughly 40-60 basis points after adjusting for currency fluctuations, up from its prior forecast of a modest growth. Its net revenue in the first quarter came in at $1.72 billion, exceeding expectations of $1.66 billion, according to data compiled by LSEG. On an adjusted basis, it earned $3.77 per share, above estimates of $3.50, aided by a 14% jump in average unit retail in its direct-to-consumer channel. © Thomson Reuters 2025 All rights reserved.

Ralph Lauren lifts revenue view, warning on margin pressure weighs on shares
Ralph Lauren lifts revenue view, warning on margin pressure weighs on shares

Fashion Network

time07-08-2025

  • Business
  • Fashion Network

Ralph Lauren lifts revenue view, warning on margin pressure weighs on shares

raised its annual revenue forecast on Thursday on higher demand for its Polo shirts and cable-knit sweaters in North America, but said tariff pressure on its margins will ramp up in the back half of the year. Brand CEO Patrice Louvet said the company remains cautious about the global operating environment in the back half. Shares of the company were down 6%. "We need to really see how consumers respond to the start of the fall holiday season in what will be an uncertain and potentially inflationary environment," he said. Ralph Lauren, which sells its popular Polo Bear sweater for up to $398 on its website, has relied on its loyal, high-income customers to fuel sales and profit growth. The company's strategy to ramp up marketing spend and product innovation, as well as reduce promotions have helped it gain market share in its core categories such as knitwear and handbags. "Our high potential categories, including women's apparel, outerwear and handbags, continue to be accelerators for our business," Louvet said. He said highlights include the Cable-Knit jersey and Polo Bear sweaters, linen shirts, dresses, the Cotton Canvas city jacket, and a handbag collection launched earlier this spring called "Polo Play." The company's strong quarter underlines consumer preference for accessible luxury brands, similar to Tapestry, which has seen solid demand for its Coach handbags. Tapestry will report quarterly earnings next week. Ralph Lauren's upbeat forecast, however, is in contrast to bigger European rivals such as Gucci -owner Kering and Dior -parent LVMH, which have seen a sales slowdown. The company expects fiscal 2026 revenue to rise low- to mid-single digits from last year, compared with its prior target of a low-single digits increase. Operating margin is forecast to expand roughly 40-60 basis points after adjusting for currency fluctuations, up from its prior forecast of a modest growth. Its net revenue in the first quarter came in at $1.72 billion, exceeding expectations of $1.66 billion, according to data compiled by LSEG. On an adjusted basis, it earned $3.77 per share, above estimates of $3.50, aided by a 14% jump in average unit retail in its direct-to-consumer channel.

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