Cipla's new film reinforces its commitment to reach every patient

Time of India

26-05-2025

HighlightsCipla has launched the second film of its national brand campaign, '1935 Se Desh Ki Sehat Ke Saath,' which commemorates nine decades of promoting access to life-saving treatments and healthcare equity. The latest film, inspired by a real-life incident during devastating landslides in northern India, showcases Cipla's commitment to delivering essential healthcare despite challenging conditions. Filmmaker Shoojit Sircar and Dentsu Creative India collaborated with Cipla to create a narrative that emphasizes the importance of accessible healthcare and the resilience of the human spirit.
Cipla
has unveiled the second film under its
national brand campaign
, '1935 Se Desh Ki Sehat Ke Saath,' celebrating nine decades of championing access to
life-saving treatments
and
healthcare equity
for all.
While the first film paid tribute to the healthcare community and Cipla's enduring role in empowering them, the latest chapter builds on this legacy by bringing to life the company's deep rooted commitment to enabling access across the country.
This film's narrative is inspired by a
real-life story
that unfolded during a natural disaster, capturing Cipla's unwavering resolve to put patients first, no matter the challenge.
At the heart of the film lies a moving incident that occurred during a time of devastating landslides in a remote northern region of India.
Amid harsh conditions and shattered connectivity, Cipla's team braved the odds to swiftly deliver life-saving treatments to those in urgent need. Through this story, the film echoes a powerful message, 'When the mission is the nation, no terrain is too tough.'
To bring this second chapter to life, Cipla collaborated with filmmaker
Shoojit Sircar
and
Dentsu Creative India
.
Achin Gupta, global chief operating officer, Cipla, said, 'It pays tribute to 90 years of people-first healthcare and reaffirms our ongoing commitment to improving lives through science, empathy, and communication.'
Shoojit Sircar, director, said, 'We wanted to show a real moment where care transcends the challenges of a crisis. Stories like these inspire us and highlight the importance of accessible healthcare. At the heart of our storytelling were the human spirit and Cipla's purpose.'
Watch the videos here: