Pop-up entertainment district bylaw brings vibrancy, giant patio concept Downtown
New pop-up entertainment districts are bringing vibrancy to Edmonton's Downtown, thanks to a new bylaw and some out-of-the-box thinking by the Edmonton Downtown Business Association.
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Every Saturday between now and Thanksgiving weekend, for example, there will be at least one place and time where you can stroll with a beer and a dog in the city's core while browsing market bounty.
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It's the Edmonton Downtown Business Association's extension of the Downtown Farmers Market, courtesy of a special licence closing the road and turning that whole 'pedestrianized' multi-block section of 104 Street by Kelly's Pub into a giant patio Saturdays from 10 a.m. to 3 p.m. in market season.
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'What we're really trying to achieve here is to continue to support our businesses and make Edmonton Downtown a vibrant place. It is really great to see that our businesses are able now to sell more of their products to all of the shoppers, not just the ones that want to enjoy their patio or inside the restaurant,' said Quinn Phillips, director of marketing and communications for the EDBA.
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'This gives the people the ability to grab a cocktail somewhere, and then come out onto the streets and drink it within the entertainment district,' Phillips said.
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'I think that every business is really excited, because it does just drop into the area and increase vibrancy in the area. I think that everybody is very excited to see this happen and just continue to create different ways for people to enjoy Downtown.'
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If a business wants to put on a street event, they can seek a road closure (with city approval), and then the entertainment district template can be implemented.
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For example, the new bylaw means EDBA's Winterval festival can go from a beer garden with a sole vendor to a licensed massive patio where existing brick-and-mortar businesses can sell their drinks for people to enjoy as they meander the street in search of handmade beard balm (Crowsnest Pass fragrance, or perhaps eau de Old Strathcona), bear claws, crocheted crustaceans, or custom cat perches.
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