logo
Hong Kong's Revolutionary Sauce EXOTICA UMAMI [EX M] Stuns Industry Professionals with Its Instant Boost to Flavour, Texture, and Seasoning

Hong Kong's Revolutionary Sauce EXOTICA UMAMI [EX M] Stuns Industry Professionals with Its Instant Boost to Flavour, Texture, and Seasoning

Malay Mail02-07-2025
Multifunctional Cooking Sauce Earns Chef Endorsements at Exclusive JW Marriott Tasting Event
Cheuk Man Chung, Chinese Executive Chef at New World Millennium Hotel
Peter Lim, Executive Sous Chef at New World Millennium Hotel
Tony Wong, Executive Chef at JW Marriott Hotel Hong Kong
Kenneth Loo, renowned star chef and co-host of the event
Robert Chua, celebrated food entrepreneur
The Char Siu test
The Salmon test
The Flank Steak test
HONG KONG SAR - Media OutReach Newswire - 2 July 2025 - The culinary world is abuzz with excitement as the innovative EXOTICA UMAMI (fondly referred to by Chinese speakers as "EX M") was unveiled at a high-profile tasting event held at the JW Marriott Hotel Hong Kong on 30June 2025. This groundbreaking multifunctional cooking sauce, created as a modern alternative to salt, soy sauce, and MSG, captivated the palates of top chefs and hospitality professionals with its transformative ability to elevate dishes to extraordinary levels of flavour and texture.The versatile new seasoning and cooking sauce has been gaining attention from chefs in the restaurant industry. Invented in Hong Kong by food visionary Dan Gan, the consensus opinion agrees EXOTICA UMAMI makes food more succulent and juicy, while contributing its own distinctly addictive taste. In some cases, the sauce can further tenderize meat and produce for added .The launch event brought together some of Hong Kong's most esteemed culinary talents, including:Chef Cheuk prepared two versions of char siu – the classic version and a new recipe simplified with mainly EXOTICA UMAMI 【EX M】to braise the pork before a quick roast. In the taste test, the assembled guests and audience unanimously preferred the samples incorporating [EX M] for seasoning and finishing. They suggested the flavouring liquid gave the char siu more depth in savouriness and umami, as well as making the pork more tender. Discussions concluded the sauce was able to maintain its taste integrity even after braising in high heat, something many other braised or cooking liquid agents cannot do. EXOTICA UMAMI retained its rich, deep flavour, where others began to taste sour after extended time under high heat. The herb and spice in Exotica Umami was also distinctly evident in the char siu giving the roast meat an authentically unique flavour.Chef Lim made two salmon samples using the sous vide method. A chilled fillet was vacuum marinated with just soy sauce, while a frozen (thus less flavourful and more dry) piece of fish was prepared with a EXOTICA UMAMI vacuum marinate and then finished with a brush of EX M as a finishing glaze. The post-tasting comments noted the added umami created a much stronger flavour and made the fish seem fresher even though it was previously frozen. The salmon also appeared more flaky and juicy.JW Marriott's chef Wong took on the task of cooking cubes of flank steak, a traditionally tough cut, by pan-frying. He and his assistant first prepared one sample with just salt and pepper on a frying pan, and then on the other sample, he used EXOTICA UMAMI [EX M] to season the beef by drizzling directly onto the meat as it was being pan-fried. In the tasting session, people agreed flank with the natural seasoning can become very chewy, therefore, tougher to consume. However, the EXOTICA UMAMI drizzled beef instantly and noticeably had a more tender texture, along with greater flavour and juiciness. The evidence showed the liquid's remarkable ability to raise the standard of certain meats for a higher quality eating experience. For chefs, this means saving time and costs.EXOTICA UMAMI, as an all-in-one multifunctional cooking sauce and natural type flavour enhancer – with distinct acidic notes and a deep full-bodied umami richness – is ideal for marinating, seasoning, cooking, finishing a dish and taking it to new culinary heights.This innovative sauce was inspired by an ancient Roman recipe but developed and created in Hong Kong at Gan's Exotica Gelatea Restaurant. When his chef quit, Gan the proprietor was forced to take over. In an effort to improve his food, he created this marinate to add directly to his burger while grilling. The result helped earn a place on the "Ranked: the world's best burgers" list by UK platform, Lovefood.To further refine his revolutionary seasoning sauce, Gan put his outlet on pause for the time being. Using a mixture of pork, herb, spice and secret ingredients with time-tested fermenting techniques, Gan started experimenting with his sauce to improve it to complement the requirements for fine dining. Eventually, EXOTICA UMAMI [EX M] was created.Made in small batches, the unique sauce has already gained a stamp of approval from the hotel and restaurant industry. With the success of the dishes during the tasting event, New World Millennium Hotel has decided to launch the Exotica Umami Slow Cooked Salmon in La Table and [EX M] Char Siew in Tao Li Chinese Restaurant in addition to some menu items at their other outlets starting from July 1.For chefs, it offers the benefit of producing consistent result, as well as saving time and money while generating more flavour. As a marinate or direct application, in some cases it can also help tenderize meat and produce.Currently, EXOTICA UMAMI is exclusively available to industry professionals and not actively sold in retail. However, EXOTICA UMAMI can be purchased at the JW Marriott e-shop and will be available at Towngas Cooking Centre in Causeway Bay from 1 July for non industry professionals. For anyone interested in more information or details about the sauce or how to purchase, contact: [email protected] More information can also be found at www.exotica-gelatea.comHashtag: #ExoticaUmami #Umami #ExM #鮮味 #萬能醬 #萬能烹飪醬料 #萬能調味料
The issuer is solely responsible for the content of this announcement.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

SIC eyes long-term expansion plans, says CEO
SIC eyes long-term expansion plans, says CEO

Free Malaysia Today

time7 hours ago

  • Free Malaysia Today

SIC eyes long-term expansion plans, says CEO

In 2023, Sepang International Circuit turned a profit for the first time since the pandemic, with the return of international events like MotoGP. (Sepang International Circuit pic) KUALA LUMPUR : After weathering the financial strain resulting from the Covid-19 pandemic, Sepang International Circuit (SIC) is charting a new growth trajectory, anchored by land monetisation, strategic investments, and expanded commercial offerings. SIC's CEO, Azhan Shafriman Hanif, said the circuit is finalising a 10-year long-term business plan to unlock the commercial potential of its 303ha landbank. Azhan Shafriman Hanif. 'We only utilise about 50% of the land during international events. The rest sits idle most of the year. We want to change that by bringing in investors to develop hotels, motorsport facilities, vehicle storage, attractions, and food and beverage outlets,' he told Bernama. A key obstacle was the unresolved land tenure, which was now close to being ironed out, Azhan said. He noted that although the finance ministry took over SIC's facilities from Malaysia Airports Holdings Bhd in 2009, the land remained under MAHB's ownership. 'Any investor would ask, who do I sign the lease with? And we couldn't answer that directly. With the sub-lease agreement now progressing, we can finally negotiate long-term leases and unlock investment opportunities,' he said. Azhan, who was appointed CEO in April 2020, said the early years of his leadership were marked by crisis management, as Covid-19 halted all large-scale events, which were the circuit's core revenue driver. 'It was tough. We couldn't lay off staff or cut salaries, being under the finance ministry, and the youth and sports ministry. But we had to tighten allowances and pause overtime,' he recalled. Turning point In 2023, SIC turned profitable for the first time since the pandemic, with the return of international events like MotoGP. 'That year marked our turning point. In 2022, we had just six months to prepare for the MotoGP after the borders reopened in April. But we pulled it off,' he said, adding that it was his first MotoGP season since becoming CEO. Beyond motorsports, he envisions transforming Sepang into a lifestyle hub with improved amenities for both visitors and staff. A small but symbolic first step was the opening of a lakeside cafe that is currently the only F&B outlet within the circuit compound. 'It sounds simple, but before this, you had to drive out just to get lunch. We need more eateries, convenience stores, and family-friendly spaces. We want people to come here, hang out, and enjoy more than just the races,' he said. Azhan said discussions were ongoing to develop commercial plots for local F&B brands and everyday conveniences to serve event-goers, staff, and nearby communities. Although the circuit no longer hosts the Formula 1 Grand Prix, SIC has grown into an active motorsports and entertainment hub, with events fully booked well into next year. He said the crowds have also returned, and the recent Super GT saw more than 78,000 spectators, boosted by a collaboration with the Nihon Matsuri festival. Azhan believes that SIC's strategic location, being near Port Klang and KLIA, gives it a unique edge to be a regional hub for motorsports, lifestyle and automotive showcases. 'Let's say you hold an auto show here. Not only do you see the cars, but you can actually test them on the track. You can't do that on a normal road,' he said. SIC has lined up concerts, exhibitions and conventions throughout the year, while also courting organisers for new events in 2026. The upcoming highlights include the Malaysian Festival of Speed, featuring drift events and karting slalom, to be held in September.

We shouldn't have dropped F1, says SIC chief
We shouldn't have dropped F1, says SIC chief

Free Malaysia Today

time7 hours ago

  • Free Malaysia Today

We shouldn't have dropped F1, says SIC chief

Liberty Media Corp, the owner of F1, has quoted a price of US$70 million (RM295 million) per race in Malaysia, Sepang International Circuit CEO Azhan Shafriman Hanif said. (Bernama pic) PETALING JAYA : It was a mistake for Malaysia to give up the hosting rights for the Formula 1 (F1) grand prix, says Sepang International Circuit (SIC) CEO Azhan Shafriman Hanif. He said it was a tall order now to host the F1 race in Sepang as there is a long waiting list for a place on the motorsport event's calendar. He added that it would also be very costly with Liberty Media Corp, the owner of F1, having quoted a price of US$70 million (RM295 million) for the rights to host the race in Malaysia, New Straits Times reported. 'That does not include our setup costs, in the region of RM10-20 million per year. In total, it would cost us more than RM300 million to bring back the race (annually),' he was quoted as saying. Nonetheless, Azhan believes there is a strong interest to bring the F1 grand prix back to Malaysia, adding that if enthusiasts and stakeholders were really serious about this, then 'maybe we can start the conversation'. He maintained that every stakeholder must be involved and contribute to make this a success, saying Malaysia should take a leaf from Singapore. '(Singapore) has everyone on board to make their F1 grand prix a success, from the ministries to the corporate sector and hotels. Everybody contributes. 'It has to be like that if we bring it back here,' he said, adding that the returns on investments will not be immediate. Azhan then warned against making the same mistake with the hosting rights for the MotoGP, saying that negotiations for a contract renewal with event organiser Dorna Sports will take place soon. 'We do not want to repeat the mistakes of the past. We let F1 go and now it is very hard to bring it back. I hope we don't make the same mistake with MotoGP,' he was quoted as saying. In April 2023, youth and sports minister Hannah Yeoh said it would be 'quite impossible' for Malaysia to host F1 races in Sepang again because of the high costs it would incur. However, Motorsports Association of Malaysia president Mokhzani Mahathir said F1 races could return to Sepang if the corporate sector was willing to bear the costs. Malaysia first hosted the F1 grand prix in 1999 and it became a popular attraction for motorsports enthusiasts from around the world every year. The last race in Malaysia was held in 2017 after Putrajaya decided not to renew the hosting rights due to a decline in returns.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store