
Irish business leaders: Africa key to increasing agriculture, food production
Many African countries have doubled the importation of agricultural food crops from outside the continent, even after the ratification of the African Continental Free Trade Area. (Halden Krog/Bloomberg via Getty Images)
Irish business leaders whose enterprises operate in Africa have appealed to other businesses to empower Africans, including young people, to increase agriculture and food production on the continent.
Promoting education in Africa's food sector, and bringing those individuals forward to lead projects, is key to unlocking the continent's full potential, Chris Teeger of the Kerry Group — which owns the largest and most advanced taste facility in Africa — told a panel discussion at the Africa Ireland Trade Horizons conference in Dublin on Tuesday.
Many African countries have doubled the importation of agricultural food crops from outside the continent, even after the ratification of the
'We need to see the value in African people. The youth are the key. The spirit they bring to everything is everything. We need to take those local people and youth, educate them, unskill them and let them lead the future of the food production sector in Africa,' Teeger said.
'We have employed many young people who are graduates from a vast number of universities and they have just grown and grown.'
He noted that there is no shortage of resources in Africa and that South Africa, Egypt and Nigeria are leading producers of rice, maize and wheat, adding: 'We need to stop shipping commodities to Africa that are already available in Africa.'
Ivor Queally, the chief executive officer of QK Group South Africa, backed Teeger's assessment of food production in the country.
The QK group entered South Africa in 2005 and is now a key role player in the cold storage market, boasting one of the leading meat packing facilities in the country.
Queally recalled that the company had discovered early on that the process of starting operations in South Africa would not be easy.
'We realised early that there was a gap in terms of education and skills. We therefore had to set up schools to educate our employees. We then noticed a lot of absenteeism in schools and found out that
The investment in people, rather than products, had proved a success, Queally added.
'When we entered South Africa, we brought in Irish people to train our employees. Now, we have no Irish employees in South Africa and we bring Africans to Europe to do training on this side.'
Africa needs to be promoted in Europe to allow investment that can help the continent reach its full potential, both Queally and Teeger told the forum, adding that Europeans need to understand that opportunities in the food production sector are plenty and that the relationship between the two regions can be equal and mutually beneficial.
The journalist's trip to Ireland was sponsored by the Embassy of Ireland in South Africa.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles

IOL News
10 hours ago
- IOL News
Afreximbank to boost intra-African trade with new Nigeria-Namibia shipping route
Afreximbank's director for trade facilitation and investment promotion, Dr Gainmore Zanamwe, on Thursday speaking at the Inter-African Trade Fair (IATF) 2025 Business Roadshow in Johannesburg ahead of the 4th IATF which will take place in Algeria in September. Image: Supplied The African Export-Import Bank (Afreximbank) has announced that it will be establishing a new shipping route on the western coast of the continent among a plethora of measures aimed to facilitate the movements of goods between Namibia and Nigeria and boost intra-Africa trade. This comes as intra-African trade still remains very low at around 15% to 18% compared to nearly 70% in the European Union and around 50% in Asia. Afreximbank's director for trade facilitation and investment promotion, Dr Gainmore Zanamwe, on Thursday said the continent was now in a good place to actually see a rapid increase in intra-African trade with the full operationalisation of the African Continental Free Trade Area Agreement (AfCFTA). Zanamwe said the Afreximbank has been putting in place a number of interventions that are breaking the barriers that are affecting intra-African trade. He said the Afreximbank has established a continental trading company, the Africa Trade and Distribution Company, to provide market intelligence and aggregate products since logistics is one of the major challenges facing the continent. 'The Africa Trade and Distribution Company is going to help us to actually aggregate goods that are produced by SMEs, informal sectors, and smallholder farmers, to take them to the market. With all these interventions, they will actually contribute towards increasing intra-African trade. 'We also use the same entity, for example, to distribute some of the products that are being produced by the Dangote Refinery. You may be aware that we, at Afreximbank, actually financed that refinery and now there's a production of fuel, fertilizer and other products. So using the trading company, we can actually distribute those products to Southern Africa. 'We are going to create a new shipping route which will take products from Dangote [Refinery] in Nigeria all the way to Walvis Bay and that creates a new route which will facilitate intra-African trade. So we have put in place very solid interventions that will help us to increase or boost intra-African trade.' Zanamwe was speaking after making a presentation at the Inter-African Trade Fair (IATF) 2025 Business Roadshow in Johannesburg ahead of the 4th IATF which will take place in Algeria in September. He said since the Afreximbank introduced a dedicated focus, intra-Africa trade now contributes more than 30% as a share of its total finance portfolio whereas it contributed less than 3% before 2018. According to Zanamwe, Afreximbank has managed to finance more than $20 billion of inter-African trade during the first strategic plan, which ended in 2021. He said from 2022 to 2026, the bank's second strategic plan, Afreximbank was planning to finance $40bn in terms of inter-African trade and it was already on its way to actually exceed that target. 'We are sick and tired of exporting jobs and income. At Afreximbank we believe that we have the finance, we have the skills, we have the resources, we need to focus on industrialization,' Zanamwe said. 'We should stop the many thousands of journeys that are being undertaken by ships that are carrying our minerals, where our minerals are being validated outside the continent. We really need to put a stop to that and ensure that the minerals are beneficiated at source and we develop the local communities.' As an illustration of this, Afreximbank's chief economist and managing director for research, Dr Yemi Kale, said Tunisia, Morocco, and South Africa collectively imported more than $400 million worth of leather annually, primarily from Europe and South America, even though countries like Ethiopia, Kenya, and Sudan possessed both the capacity and the quality to supply a significant portion of that leather. 'So the problem here is not capacity. The problem is connectivity. The problem is lack of connectivity,' Kale said. 'Similarly, West African countries spend over $3bn annually importing meat products from countries that are listed as Argentina and Australia while nations such as Mali, Namibia, Chad, Sudan, Botswana, South Africa, and Zanzibar have the production capacity to meet most of this demand. 'This country is at the center of Africa's integration agenda. South Africa has the economic foundations, entrepreneurial spirit, and institutional strength to lead by example. With a growing manufacturing base, a strong agricultural sector and a dynamic SME ecosystem, South Africa is well positioned to integrate into the regional value chain, expand its exports value added, and attract investment from across the continent.' BUSINESS REPORT


Mail & Guardian
14 hours ago
- Mail & Guardian
Irish business leaders: Africa key to increasing agriculture, food production
Many African countries have doubled the importation of agricultural food crops from outside the continent, even after the ratification of the African Continental Free Trade Area. (Halden Krog/Bloomberg via Getty Images) Irish business leaders whose enterprises operate in Africa have appealed to other businesses to empower Africans, including young people, to increase agriculture and food production on the continent. Promoting education in Africa's food sector, and bringing those individuals forward to lead projects, is key to unlocking the continent's full potential, Chris Teeger of the Kerry Group — which owns the largest and most advanced taste facility in Africa — told a panel discussion at the Africa Ireland Trade Horizons conference in Dublin on Tuesday. Many African countries have doubled the importation of agricultural food crops from outside the continent, even after the ratification of the 'We need to see the value in African people. The youth are the key. The spirit they bring to everything is everything. We need to take those local people and youth, educate them, unskill them and let them lead the future of the food production sector in Africa,' Teeger said. 'We have employed many young people who are graduates from a vast number of universities and they have just grown and grown.' He noted that there is no shortage of resources in Africa and that South Africa, Egypt and Nigeria are leading producers of rice, maize and wheat, adding: 'We need to stop shipping commodities to Africa that are already available in Africa.' Ivor Queally, the chief executive officer of QK Group South Africa, backed Teeger's assessment of food production in the country. The QK group entered South Africa in 2005 and is now a key role player in the cold storage market, boasting one of the leading meat packing facilities in the country. Queally recalled that the company had discovered early on that the process of starting operations in South Africa would not be easy. 'We realised early that there was a gap in terms of education and skills. We therefore had to set up schools to educate our employees. We then noticed a lot of absenteeism in schools and found out that The investment in people, rather than products, had proved a success, Queally added. 'When we entered South Africa, we brought in Irish people to train our employees. Now, we have no Irish employees in South Africa and we bring Africans to Europe to do training on this side.' Africa needs to be promoted in Europe to allow investment that can help the continent reach its full potential, both Queally and Teeger told the forum, adding that Europeans need to understand that opportunities in the food production sector are plenty and that the relationship between the two regions can be equal and mutually beneficial. The journalist's trip to Ireland was sponsored by the Embassy of Ireland in South Africa.


Mail & Guardian
14 hours ago
- Mail & Guardian
Retailers target 26.5 million SA gamers through mobiles and esports
South African retailers are quietly experimenting with advertising in video games, and the results are beginning to reshape how brands connect with younger audiences. There are about 26.5 million gamers in the country, and nearly 92% of internet users play games on smartphones. Brands are now moving out of malls and into virtual worlds in ways that have major implications for local commerce and marketing strategies. According to Statista, as of Newzoo data shows nearly half of South African The latest data from Statista shows that But gaming is no longer only about entertainment; it has become a ground for marketing. Platform providers and ad-tech companies are quietly partnering with brands to monetise in-game spaces through sponsorships, digital product placements and immersive brand activations. The most visible example is With nearly 98 million daily users globally and 62% of them aged 13 and above, the platform is effectively positioning itself as a digital shopping mall for Gen Z. Users spent 21.7 billion hours on the platform in quarter 4 of 2024 — about 2.4 hours a day per user. Microsoft-owned Statista says the scope of advertising within games on smartphones tends to stay at basic formats such as banners or sponsored currency, rather than fully immersive retail experiences. The esports or electronic sports space in South Africa offers a third hybrid model. The But, according to esports users, problems persist. A Reddit discussion by 'I just keep track of the load-shedding times and play around with them. I learned my lesson the hard way after playing competitive games and suddenly losing power,' one user said. Users report that console prices in South Africa — typically R 7 000 to R 10 000 — are often double what consumers pay in Europe or the United States, because of import duties and a weaker rand. In South Africa, brands like Reebok and local mobile providers have already begun integrating into the gaming space by sponsoring esports tournaments and exploring digital product placements. Some international brands have already adapted. Fenty Beauty relaunched its shoppable Roblox experience in May 2025, allowing US players over 18 to buy real products such as an exclusive lip gloss directly from within the game. e.l.f. Cosmetics, known for blending financial literacy and beauty in its Roblox activations, continues to experiment with deeper commerce tools. Platforms such as Chris Camacho, chief executive of UK-based agency Cheil, summed up the shift by saying, 'For Gen Z and Gen Alpha, seeing an avatar in a hoodie, a lipstick or a pair of trainers and being able to buy the real thing on the spot just makes sense.' According to gaming analyst agency Games Industry Africa, the African gaming market is Michiel Buijsman, principal games market analyst at Newzoo, said: 'Africa's gaming sector is growing rapidly and outpacing global trends, which signals that the continent is catching up and its growth cannot be overlooked. With a fast-growing mobile online population and 90% of its $1.8 billion market coming from mobile gaming, it's clear where growth opportunities can be found.' Global advertising agency Dentsu reports that 63% of African gamers have