Trader Joe's to open first New Orleans store this week
Why it matters: The grocer's expansion raises the stakes in southeast Louisiana's crowded grocery scene.
The big picture: The Mid-City store opens Thursday morning at 2501 Tulane Ave., says The Feil Organization, which owns the property.
Trader Joe's also has a store in the works at the corner of Napoleon Avenue and Freret Street, according to its website.
It already has locations in Metairie and Baton Rouge.
Zoom in: Trader Joe's sells products under its own label, and shoppers often view the items as dupes for higher-priced options elsewhere.
The grocer is known for its frozen items, cheap wine, creative snacks (pickle popcorn!), fresh flowers, beauty products and customer service.
Zoom out: Trader Joe's has less than 1% market share of the New Orleans grocery market as of last year, according to Chain Store Guide.
Walmart is the top dog with 38.2%, followed by Rouses, Sam's Club, Costco and Winn-Dixie, the data shows. Go deeper.
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