Keir Starmer will fight Corbyn's new party by copying Emmanuel Macron
Then, when Corbyn, three weeks later, announced that it was indeed ' time for a new kind of political party ', which appeared to be called Your Party because that was the name of the website, Sultana snapped on social media: ' It's not called Your Party!'
It turned out that Your Party was a placeholder name and the real name will be decided democratically at the inaugural conference, details TBC.
Mockery is always useful, because it reminds us how incapable the Corbynite tendency usually is at organising anything more complicated than a split. But it cannot be the whole story, because we know two other things.
One is that there is a big pool of potential support for soft Corbynism, if it can suppress the doctrinaire Marxism, the disdain for Britain and the accusation of antisemitism (denied by Corbyn, of course) that is never far from the surface.
The other is that Corbyn's allies showed that they could, briefly, run a competent general election campaign when they came close to unseating Theresa May in 2017.
So the Not-Your-Party could be a force to be reckoned with. According to some opinion polls, it would take most support away from the Green Party, but it would also siphon votes away from Labour. It is all very well Peter Kyle, the science secretary, describing his former leader as ' not a serious politician ', but Labour has to take the threat from the new party seriously.
It is doing so. Keir Starmer has been criticised – not least by Sultana – for copying Farage and thereby pushing Labour voters who are repelled by Reform in her direction. But I think this is to get Starmer's strategy the wrong way round. He knows that part of Labour's electoral coalition is repelled by Farage, but he wants to use that force of magnetic repulsion to try to keep hold of those voters, not to drive them away.
This is what might be called the 'Emmanuel Macron' strategy. Macron twice fought off a threat from Jean-Luc Mélenchon, the French equivalent of Corbyn-Sultana, by becoming the leading candidate against Marine Le Pen, the anti-immigration candidate of the party formerly known as the Front National.
In 2017, and again in 2022, Macron came top in a divided field (winning just 24 per cent and 28 per cent of the vote) in the first round, forcing voters to choose between him, a centrist with roots in the Socialist Party, and Le Pen, regarded with horror by polite French opinion. Each time, he won the run-off vote comfortably.
By running against Le Pen, Macron was able to unite a coalition stretching from Mélenchon through Macron's former socialists to the remnants of the establishment conservatives.
Starmer wants to fight the next general election as, in effect, a presidential run-off contest between him and Farage. He knows that the threat of Farage as prime minister is his most powerful weapon.
Presenting the election as a contest between Starmer and Farage is the best way of squeezing not just the Corbyn-Sultana vote, but the Green Party vote and even that of the Liberal Democrats and the Conservatives.
The one point on which apologists for the Corbyn-Sultana party become evasive is when they are asked if they would be helping to let Farage in. That is the irresistible logic of the first-past-the-post voting system, but they have to try to deny it to keep their dream alive.
Most longstanding Corbynites understand this very well. That is why Corbyn was so reluctant to launch the new party, which some of his acolytes were keen to do the moment he won his Islington North constituency as an independent last year. He knows that the only reason he nearly succeeded in 2017 was that his supporters had taken over the Labour Party.
An outfit outside the party, on the other hand, will quickly discover that support for Gaza and anti-capitalism, however wide, is not deep. If Farage's popularity holds up, the next election will be decided in seats that are contested between Labour and Reform; in those seats, a vote for the new party will be a vote for Farage.
It will be time, as Macron said in France, for all good people to rally to the cause of defeating anti-immigrant authoritarianism. That is a message that could work for Starmer here with voters otherwise tempted to vote Tory, Lib Dem, Green – and with voters attracted to whatever the Corbyn-Sultana party ends up being called.
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