Isuzu D-Max chalks up record sales

New Straits Times

23-04-2025

ISUZU's share of the pick-up truck segment in Malaysia grew to a record 18.3 per cent in the first quarter this year, up from 14.0 per cent achieved over the same period in 2024.
Isuzu Malaysia said the Japanese brand's popularity has risen at a time when diesel vehicles have begun facing negative perception due to the substantial increase in the pump price of diesel in Peninsular Malaysia.
"What we have clearly seen is a growing number of buyers who have discovered the merits of owning and driving an Isuzu D-Max," said Isuzu Malaysia chief operating officer Kenkichi Sogo.
"Not only do they purchase a versatile vehicle that has far-reaching capabilities for their daily use and leisure, the D-Max's exceptionally low running cost, superior dependability and cheap road tax ensures that customers still come out with a winning hand," Sogo added.
While Sabah and Sarawak has traditionally been a "fixed deposit" for Isuzu Malaysia where it commands a healthy 28.4 per cent of the market in Sabah alone, sales in Peninsular Malaysia has seen a sharp rise from a 12.1 per cent market share in 2024 to 17.1 per cent this year.
All top three D-Max variants sold by Isuzu Malaysia feature the impressively-capable 1.9-litre engine.
The 1.9-litre 4x4 Auto Premium, 1.9-litre 4x4 Auto Standard and 1.9-litre 4x2 Auto Plus collectively make up 72.7 per cent of the total sales.
Two of these variants recently earned a spot in the Malaysian Book of Records when they were driven 2,004km using just one tank of fuel.
"With its unrivalled fuel efficiency, numerous class-leading features, handsome design, exceptionally low running costs, an impressive five-year warranty and an annual road tax of under RM400 in Peninsular Malaysia, customers have begun embracing the Isuzu D-Max as the vehicle to own and drive in order to beat the rising cost of daily essentials," the company said.