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New Straits Times
23-04-2025
- Automotive
- New Straits Times
Isuzu D-Max chalks up record sales
ISUZU's share of the pick-up truck segment in Malaysia grew to a record 18.3 per cent in the first quarter this year, up from 14.0 per cent achieved over the same period in 2024. Isuzu Malaysia said the Japanese brand's popularity has risen at a time when diesel vehicles have begun facing negative perception due to the substantial increase in the pump price of diesel in Peninsular Malaysia. "What we have clearly seen is a growing number of buyers who have discovered the merits of owning and driving an Isuzu D-Max," said Isuzu Malaysia chief operating officer Kenkichi Sogo. "Not only do they purchase a versatile vehicle that has far-reaching capabilities for their daily use and leisure, the D-Max's exceptionally low running cost, superior dependability and cheap road tax ensures that customers still come out with a winning hand," Sogo added. While Sabah and Sarawak has traditionally been a "fixed deposit" for Isuzu Malaysia where it commands a healthy 28.4 per cent of the market in Sabah alone, sales in Peninsular Malaysia has seen a sharp rise from a 12.1 per cent market share in 2024 to 17.1 per cent this year. All top three D-Max variants sold by Isuzu Malaysia feature the impressively-capable 1.9-litre engine. The 1.9-litre 4x4 Auto Premium, 1.9-litre 4x4 Auto Standard and 1.9-litre 4x2 Auto Plus collectively make up 72.7 per cent of the total sales. Two of these variants recently earned a spot in the Malaysian Book of Records when they were driven 2,004km using just one tank of fuel. "With its unrivalled fuel efficiency, numerous class-leading features, handsome design, exceptionally low running costs, an impressive five-year warranty and an annual road tax of under RM400 in Peninsular Malaysia, customers have begun embracing the Isuzu D-Max as the vehicle to own and drive in order to beat the rising cost of daily essentials," the company said.
The Sun
23-04-2025
- Automotive
- The Sun
Isuzu D-Max's rising popularity
The Isuzu D-Max continues to solidify its position as one of Malaysia's top-performing pick-up trucks in 2025, with its reputation for reliability, fuel efficiency, and robust performance driving it to unprecedented heights. In the first quarter of the year, Isuzu Malaysia captured a record 18.3% share of the national pick-up truck segment, a marked increase from the 14% achieved during the same period in 2024. This performance has propelled the D-Max into second place overall in Malaysia's competitive pick-up market, making it one of the most sought-after choices among both urban and rural buyers. The surge in demand comes despite growing public scepticism towards diesel vehicles, largely triggered by a recent spike in diesel fuel prices across Peninsular Malaysia. According to Kenkichi Sogo, Chief Operating Officer of Isuzu Malaysia, the company is witnessing a significant shift in buyer perception. Consumers, he said, are increasingly recognising the D-Max's versatility, dependability, and affordability, particularly in times of rising living costs. Sogo emphasised that the D-Max offers not just impressive capabilities for both work and leisure, but also extremely low running costs and a road tax of under RM400 annually in Peninsular Malaysia – making it a financially prudent choice. The D-Max's rising popularity isn't confined to its traditional stronghold in East Malaysia, where Isuzu holds a commanding 28.4% market share. Sales in Peninsular Malaysia have surged dramatically as well, with market share growing from 12.1% in 2024 to 17.1% in 2025. This expansion underlines the growing appeal of the D-Max among a broader demographic, from business owners and fleet operators to private users. A major contributor to this momentum is the 1.9-litre (L) engine that powers all three of Isuzu Malaysia's top-selling variants – the 1.9L 4×4 Auto Premium, 1.9L 4×4 Auto Standard, and 1.9L 4×2 Auto Plus – which together account for 72.7% of total D-Max sales. This compact yet capable powerplant recently proved its efficiency credentials when two variants entered the Malaysian Book of Records by covering an impressive 2,004 kilometres on a single tank of fuel. With its class-leading features, attractive design, comprehensive five-year warranty, and superior economy, the Isuzu D-Max is increasingly being viewed as a strategic purchase for Malaysians looking to navigate the challenges of rising costs without compromising on quality or capability.
