Mia by Tanishq promotes new designs with mall installation in Mumbai
Tata Group fine jewellery brand Mia by Tanishq launched a dedicated installation in Navi Mumbai at Nexus Seawoods Mall to engage shoppers and showcase its new 'Fiora' collection ahead of the festival of Akshaya Tritiya.
"With this activation, Mia by Tanishq blends innovation and emotion to elevate how jewellery is experienced, celebrated, and remembered- one bloom at a time," announced Mia by Tanishq in a press release. The outdoor and indoor installation was designed to showcase the beauty of spring and the symbolism of new beginnings. Using AI, Mia by Tanishq made flowers 'come to life' as shoppers browse the mall.
Outside the mall, larger than life flower sculptures featured lamps that light up when visitors pass by and the brand placed digital screens throughout the shopping centre to showcase the collection, along with LED screens, wall branding, wall art, finishing booths, and digital pods designed to create an immersive experience.
"This interactive experience is not just an innovation in outdoor storytelling, but also a poetic extension of the Fiora narrative: every woman, like a flower, is unique and radiant, and her presence can light up the world around her," announced the label. Mia by Tanishq also launched a number of promotional offers including up to 90% off diamond jewellery making charges and a flat 10% off silver jewellery as part of the initiative.
Akshaya Tritiya falls on April 30 this year and is a traditionally auspicious time to purchase gold jewellery. Many of India's fine jewellery labels launch exclusive collections and promotions ahead of the festival to tap into festive demand and boost sales.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
19 hours ago
- Fashion Network
Caratlane announces strategic partnership with Amazon India
Tata Group brand Caratlane has partnered with Amazon India to bring its fine jewellery collection to the latter's multi-brand e-commerce platform and expand its offering in the premium fashion and accessories category. The collaboration aims to enhance access to certified gold and gemstone jewellery for consumers across metros and smaller towns. Through this partnership, shoppers can now browse a curated selection of rings, earrings, necklaces, and bracelets for women and children, crafted in gold and adorned with certified diamonds or gemstones, Ad Gully reported. To mark the launch, customers can access discounts of up to 20% on select products. Amazon will offer 48-hour delivery in key metros including Mumbai, Delhi, Bengaluru, Pune, Hyderabad, Chennai, and Ahmedabad, while catering to other cities through its pan-India logistics network. 'We are excited about this partnership with Amazon, India," said Caratlane's managing director Saumen Bhaumik, Indian Retailer Bureau reported. "This collaboration helps us further our mission of making stunningly beautiful jewellery more accessible, blending convenience with craftsmanship. Together, we're reaching many new hearts and homes across India." The launch supports both brands' goal of making fine jewellery more discoverable and accessible through organised online channels. 'CaratLane resonates deeply with today's modern Indian consumer- aspirational, design-forward, and digitally savvy," said Amazon India Fashion and Beauty's director Siddharth Bhagat.
Fashion Network
19-05-2025
- Fashion Network
Tanishq brings US store total to seven with Silicon Valley opening
Tata Group fine jewellery brand Tanishq has expanded its presence in the US with the opening of a flagship showroom in Santa Clara, California. Located in the heart of Silicon Valley, the 5,100 square foot store is Tanishq's largest in the country to date and brings its total US store count to seven. The store opened with a ceremonial launch event featuring a traditional lamp-lighting, ribbon cutting, and live musical performance, the Gem and Jewellery Export Promotion Council reported. Santa Clara mayor Lisa M Gillmor attended the inauguration, joined by local community leaders and jewellery enthusiasts from across the Bay Area. The project's construction was carried out with Tashaan Group Constructions. "We're proud to announce the successful completion of Tanishq, Santa Clara project that reflect [sic] our commitment to quality, safety, and innovation in construction," announced Tashaan Group Constructions' CEO Jigar Dave on Facebook. "From groundbreaking to finishing touches, our team has worked tirelessly to bring these visions to life- on time and with excellence. A huge thank you to our partners and incredible crew for making this possible. Here's to building a stronger future- one project at a time!" The Santa Clara store showcases Tanishq's signature collections, featuring a wide range of gold and diamond pieces. The offering spans traditional bridal jewellery to everyday wear, aiming to serve the evolving preferences of the South Asian diaspora in the region along with its stores in New Jersey, Houston, Dallas, Chicago, Seattle, and Atlanta. 'Opening our flagship store in Santa Clara marks an exciting chapter in our US journey,' said Titan Company Limited's business head for North America Amrit Pal Singh, the GJEPC reported. 'The Bay Area houses a dynamic South Asian community that values culture, innovation, and design- core to everything we do.'
Fashion Network
12-05-2025
- Fashion Network
Kalyan Jewellers Q4 net profit rises 36 percent to Rs 187 crore
Thrissur-based Kalyan Jewellers Ltd reported a 36 percent rise in net profit to Rs 187 crore ($22 million) for the fourth quarter ended March 31, as against Rs 137 crore in the year-ago quarter. The company's revenue for the quarter rose by 37 percent to Rs 6,182 crore, as against Rs 5350 crore in the corresponding quarter of the previous fiscal year. For the financial year 2025, Kalyan reported a consolidated revenue of Rs 25,045 crore while profit after tax stood at Rs 714 crore. Commenting on the results, Ramesh Kalyanaraman, executive director at Kalyan Jewellers in a statement said, 'We had an excellent start to the current financial year despite continuing volatility in gold prices carrying forward the momentum in business from the previous financial year. We witnessed robust growth in our Akshaya Tritiya sale this year and we continue to see encouraging momentum in consumer demand, especially around the wedding purchases during the current quarter.' Kalyan Jewellers ended the financial year with a total of 388 showrooms across India and the Middle East as of March 31, 2025.
