Muscat Grand Mall in Partnership with SRED Announces 'Little India' as Social Anchor, Invites Indian Brands at Phygital Retail Convention 2025
Muscat – Muscat Grand Mall, a flagship destination of Tilal Development Company, in collaboration with SRED, proudly announces the launch of 'Little India' as its new social anchor—a vibrant cultural and retail hub designed to celebrate and showcase the diversity of Indian lifestyle, cuisine, fashion, and heritage. The launch of 'Little India' is also endorsed by Mr. Amitabh Taneja, chairman & managing director, editor in chief, Images Group further strengthening the trust and value of the launch.
This landmark announcement comes ahead of the Phygital Retail Convention 2025, India's largest and most influential retail industry gathering, taking place on May 7–8, 2025 at Jio World Convention Centre, Mumbai. The initiative positions Muscat Grand Mall as the gateway for Indian brands to enter the GCC (Gulf Cooperation Council) region, leveraging Oman's strategic location and growing demand for curated international retail experiences.
Mr. Ali Hosni, Acting CEO/ General Manager of Muscat Grand Mall, will be addressing the gathering with a keynote at Phygital Retail Convention 2025, sighting,
"Muscat Grand Mall has always been a canvas for innovation and cultural expression. With 'Little India', we are not just creating a retail space—we are creating a bridge between India and the GCC. This is an invitation for Indian brands to be part of a regional success story, backed by strong footfall, premium infrastructure, and a rising consumer base in Oman."
Also speaking on the collaboration, Mr. Shriram PM Monga, Co-founder of SRED, said:
"'Little India' is more than a commercial concept—it's a social ecosystem designed to serve the large Indian community in Oman and the wider Gulf. It's a unique opportunity for Indian brands to plug into a culturally aligned audience, celebrate India abroad, and grow in a region that values authenticity and diversity."
"We invite all visionary Indian brands at PRC 2025 to join us in building this cultural and commercial landmark."
Little India will serve as a permanent cultural anchor within Muscat Grand Mall, offering Indian brands a purpose-built platform to connect with both resident and tourist consumers in the Sultanate. Fashion labels, food concepts, home décor brands, and artisanal businesses from India will find a receptive and growing market with high engagement potential.
SRED's strategic vision and regional retail expertise will guide the onboarding of Indian brands into Muscat Grand Mall, supported by tailored leasing programs, cultural programming, and integrated marketing to ensure long-term success.
Indian brands and retail leaders attending Phygital Retail Convention 2025 are invited to connect with representatives from Muscat Grand Mall and SRED at the event to explore expansion opportunities.
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