Bestseller cream that instantly brightens tired eyes is slashed by 50% in ‘final clearance' sale as brand shutting TODAY
Beauty lovers are rushing to bag the cult favourite before it's gone for good - as the brand behind it shuts down today.
REN's Radiance Brightening Dark Circle Eye Cream works to even out skin tone and visibly lift the delicate under-eye area – perfect after late nights or long days.
Clinically proven to reduce dark circles in just 7 days, this lightweight, vegan formula gives tired eyes a much-needed boost of hydration and glow from the very first use.
It's clever water-in-oil emulsion glides on smooth and creamy, leaving skin feeling fresh, firm and ready for anything.
Now just £24.50 – down from £49 – it's a final chance to snap up this glow-giving essential before it disappears for good.
KEY BENEFITS
Proven to visibly reduce dark circles in 7 days
De-puffs and hydrates skin around the eyes
Supports a more plumped, smooth and firmer appearance
Lightweight creamy formula that absorbs easily
Instantly brighter eyes
Fragrance Free. 95% naturally derived formula
HOW DOES IT WORK?
Packed with 95% naturally derived ingredients, the cream is gentle on delicate skin and soaks in easily to target puffiness and stubborn dark circles without irritation.
It's loaded with upcycled Elderberry Flower Extract, rich in antioxidants to fight off free radicals, plus moisture-locking Glycogen from corn to keep your under-eyes plumped, smooth and glowing all day.
It's like 8 hours of sleep in a tube – and now it's going for a fraction of the price.
British skincare brand sold in Boots launches 50% off sale as it prepares to close down this month
The beloved British skincare brand is shutting down today, after 25 years in business, leaving fans devastated.
The company is closing down after its parent company cited "internal factors and market challenges".
The pioneering brand, which was ahead of the 'clean beauty' trend, was founded by Rob Calcraft and Anthony Buck in 2000.
Biggest skincare trends for 2025
Face The Future's Head of Clinic, Kimberley Medd, shared the five skincare trends predicted to take off in 2025.
1. Exosomes
Exosomes are the buzzword for 2025, taking advanced skin regeneration to new heights. These micro-messengers signal skin cells to repair damage, boost collagen, and accelerate recovery, and they're a gamechanger for targeting ageing.
2. Streamlined Skincare
The age of 12-step routines is fading as consumers shift to more intentional, multi-functional products. Streamlining skincare not only saves time but also reduces the risk of overloading your skin. In 2025, we'll see a rise in hybrid products that combine active ingredients for simplified, effective results.
3. Vegan Collagen
Plant-based collagen will dominate the skincare world this year, providing a sustainable, ethical alternative to traditional animal-derived collagen. Expect vegan collagen in everything from moisturisers to serums.
4. The Rise Of AI
AI is revolutionising the beauty landscape, making it possible for consumers to get truly personalised skincare solutions. In 2025, we predict a dramatic shift towards AI-powered tools that help people understand their skin on a deeper level.
5. Hair Loss Solutions -
Hair loss is an issue that affects more men than we often realise, and it's no longer just something we're talking about behind closed doors. This year, expect to see a continued rise in demand for treatments that not only tackle hair loss but also nurture overall scalp health.
Some of its prestigious products, such as Ready Steady Glow Daily AHA Toner (£30,) and the Evercalm range (£75), developed a cult following.
Its innovative approach to skincare attracted the attention of Unilver's prestige Brand director, Vasiliki Petrou.
Unilever bought the company for an undisclosed amount in 2015.
Under Petrou's mentorship, the 2023 turnover ballooned to £1.2bn.
However, last year she left the department, and almost immediately, profits started to dip.
Announcing the closure via an Instagram post on June 23, REN Skincare, which launched in 2000, said: "We will soon be closing our doors....
"Born in London in 2000, we've been proud to put clean skincare on the agenda, creating positive change for out people and planet.
"We thank you, our community for your support over the years.
"You can still shop with us over at renskincare.com until 31st July 2025."
Ahead of the closure, REN, which is stocked in Boots, launched a huge 50% off sale, and customers can still grab bargains until 23:59pm tonight.
Among the deals on offer, customers can nab the Radiance Brightening Dark Circle Eye Cream for £24.50 down from £49 and the Evercalm Global Protection Cream for £42, down from £29.40.
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