Damas Jewellery Expands Its GAIA Collection with Noor Stars
Damas Jewellery teams up with Noor Stars to expand GAIA, its lab-grown diamond collection, celebrating sustainable elegance throughout her wedding journey
Damas Jewellery, one of the Middle East's most iconic jewellery maisons, has announced the expansion of its trailblazing GAIA collection with a sparkling new collaboration featuring content creator Noor Stars. As a friend of the brand, Noor will showcase GAIA's lab-grown diamonds throughout her wedding celebrations, highlighting the collection's enduring beauty and ethical brilliance.
Launched in 2021, GAIA is the region's first lab-grown diamond collection and has since redefined modern luxury by offering sustainable alternatives without compromising on quality or craftsmanship. Created using advanced technology that replicates the Earth's natural diamond-forming process, GAIA diamonds are certified by leading gemmological institutes such as HRD Antwerp and adhere to the timeless 4Cs: Cut, Clarity, Colour, and Carat, while introducing a meaningful fifth 'C' for Choice – every piece is selected for its natural character and brilliance.
The expanded GAIA line introduces elegant, contemporary designs crafted to reflect the values of today's confident, conscious women. Noor Stars, one of the Arab world's most influential digital creators, will wear GAIA pieces during key moments of her wedding journey, from intimate gatherings to grand celebrations, exemplifying the collection's versatility across bridal, occasion and everyday wear.
'I am thrilled and honoured to represent GAIA, a brand by Damas that celebrates timeless beauty and empowers the woman of tomorrow,' said Noor. Her partnership with Damas signals a powerful shift in how luxury is defined, where glamour meets responsibility.
The GAIA collection is available at Damas Jewellery stores across the GCC and online. Discover more at www.damasjewellery.com.
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