Americans with tariff anxieties are skipping the salon for DIY beauty treatments
From boba tea to anti-depressants, prices are anticipated to rise under Trump's tariff policies and Americans are already starting to cut back on spending.
Forty-two percent of typical salon patrons said they are going less in the last six months in favor of DIY treatments at home, while 24% have given up the services entirely, per a report published on May 13 by the consumer analytics platform CivicScience.
The polling shows that habits differ by age, with Gen Zers most likely to visit salons less frequently and millennials and Gen Xer more likely to have stopped completely. CivicScience draws its data from polling internet users across third party websites, social media and mobile apps.
Fifty percent of those who used at-home beauty products — like DIY beauty kit subscriptions with press-on nails and at-home hair coloring products — cited cost-saving measures as the reason for their purchases, per CivicScience's survey. Additionally, over half of respondents indicated that they had not purchased beauty products in the past three months.
The CivicScience report also noted that YouTube and TikTok have been educational resources for people to learn make-up techniques and how to create beauty products at home. Though, it isn't clear whether people are relying on online tutorials for beauty tips as a direct result of the tariffs.
The beauty industry is anticipated to continue to grow by the billions over the following years. Between from 2023 to 2028, revenue is forecasted to increase by 6% in North America, per McKinsey's data forecast.
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