
Franklin emphasizes the power of relationships in championship culture
Franklin said one of the biggest things separating Penn State right now is how intentional the program is about building real connections, not just between coaches and players, but among players themselves. He wasn't talking about buzzwords or coach-speak. He was speaking from experience.
That approach might sound simple, but it's not always the standard. In college football, it's easy to get caught up in scheme and recruiting, and NIL drama. But what Franklin's preaching is something deeper. It's about trust. It's about being able to challenge someone because they know you care. It's about creating a locker room where accountability is expected — not just from the coaches, but from the players themselves.
He even mentioned how the team uses relationship-building exercises outside of football such as dinners, workshops, and small group check-ins. All of it is designed to make sure players don't just know each other's jersey numbers. They know each other's stories.
And it shows. Franklin believes the teams that are willing to have hard conversations, check their egos, and support each other off the field are the ones that win on it.
He also explained that having this kind of culture helps in every part of the program — from retaining players in the portal era to managing adversity during the season. When guys feel seen and valued, they stay. When they feel like they're part of a real family, they buy in when it gets hard.
Franklin said culture has always been a buzzword in sports, but without relationships, it's just a fancy way of saying nothing.
For Penn State to reach its goals in 2025 to win a Big Ten title, to make a real College Football Playoff run, talent will matter. Coaching will matter. But Franklin's betting that the foundation of trust and connection they've built in that locker room will matter even more.
And he just might be right.

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