25 Target Products If Your Hair Is In Its Glow Up Era

Buzz Feed

04-05-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Nothing major here. Just some products that might change everything. 💁🏻‍♀️
1. A heat-protecting mist that lets you safely slay your favorite tool-assisted styles. The transformative formula guards your mane from up to 450 degrees — because your hair deserves to be hot, not fried.
Target
Promising review: 'This makes my hair so soft! I use it directly after I wash my hair, and it helps detangle it instantly, which is so nice, especially when having to brush wet hair. I can't go without a heat protector, especially before blow-drying, and I feel that this helps with how soft my hair is after blow-drying. The detangling aspect of this is a huge plus! I will absolutely repurchase and do recommend!' — Madi
2. A blowout brush so good, you may need to start composing a break-up text to your hairstylist. With four attachments to choose from (an oval nozzle, diffuser, round brush, and smoothing brush), this multitasker is all you need to create stunning, salon-worthy 'dos sans penciling in an appointment.
Target
Celebrity hairstylist Sarah Potempa is the founder of this woman-owned biz.
Promising review: 'The blow brush is absolutely magical!! I've used a cheaper version from another company, and honestly, you get what you pay for. The cheaper version always fried and dried out my hair, even when I used a heat protectant spray, and I had to dry my hair most of the way before I could actually use it. The Beachwaver blow brush (with the same heat protectant spray) makes my hair feel soft and healthy! And the different attachments really make this an all-in-one tool for a fabulous blowout!!' — AshleyBrooke
3. Or a set of heatless curling rods to give you bombshell waves while you catch some Z's. For best results, you'll want to wrap damp (not wet) hair around these babies before turning in for the night.
Target
Promising review: 'I have NEVER been able to get curls to hold in my hair. When my hair is a little damp after a shower and I put this in overnight, my curls stay all day the next day and look SO good. I feel so confident with the curls this gives me. 10/10 recommend! So nice not having to use heat on my hair to get these results.' — Am
4. A medicated leave-in serum with zinc pyrithione and a precision nozzle that helps treat mild to moderate dandruff, because flakes on black tees are not a vibe. Heads up (no pun intended): You may want to consult a dermatologist before beginning a dandruff regimen.
Target
Promising review: 'This is one of my favorite products of all time, and now I can buy it at my favorite store! This serum actually makes a difference on my scalp. After a few uses, my scalp feels like it's finally healing. The scent is light and fresh, and it's not sticky or heavy like some serums.' — Veronica Heart
5. A 21-in-1 (no, that is not a typo) L'Oréal Paris leave-in conditioner that can single-handedly tackle all of your hair woes and streamline your entire styling routine. Whether you're a haircare minimalist or slowly decluttering your life, this do-it-all spritz, well, does it all.
Target
Promising review: 'If you're thinking about it, just buy it already! My hair is typically frizzy, so this is now my go-to to smooth everything out while air drying. Higher quality than any salon leave-in I've ever bought. Drugstore hair products are SO in.' — wichic
6. An overnight bond repair treatment made with peptides, hyaluronic acid, and panthenol that'll basically make dry, damaged hair unrecognizable with minimal effort. You deserve to work smarter, not harder, so keep hitting that snooze button.
Target
Promising review: 'Omg. I used Igk Antisocial Overnight Bond Building Dry Hair Mask, and this surpasses them in every single way. It checks every one of the boxes. My hair looks amazing after one use. I can't express this enough; for basically half the price, you can get this dry hair mask, and you will not be disappointed. Smells great, works instantly. I have pin-straight hair, and it is amazing. Run, don't walk, to buy this new hair mask. I literally bought three more; way to go, Kristin Ess.' — Lala
7. A detangling hair brush to remove stubborn snags without pulling out your hair — both literally and figuratively. Equipped with 325 (!!) tiered teeth, this detangler flexes over wet or dry strands for a smooth, frizz-free result that'll land you bragging rights.
Target
Use it in the shower to distribute your fave hair masks and feel like the main character in a shampoo commercial. ✨
Promising review: ' I have fine hair that I've been trying to help become healthier. I quit dyeing it and don't use much heat on it. I looked up how to reduce breakage, and a detangler brush was recommended. I've been using this for over a year, and I feel like I have less breakage and it's easier to brush my hair.' — Ashmon1
8. A pre-shampoo treatment for natural hair that preps curls by lessening breakage, minimizing tangling, and boosting moisture before the real cleaning begins. Think of it as the warm-up to your hair's workout, making sure it's primed and ready for shampoo. 🏋🏼
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African Pride is a business operated by Black and Brown women!
Promising review: ' This stuff is amazing! One of the best products that we've ever tried. It literally melts the knots out of your hair and makes wash day a breeze. Highly recommend and it's so affordable!' — The Tribe n I
9. A clarifying shampoo for those times when buildup tries to steal your shine. A once-weekly wash with this purifying charcoal, aloe, and matcha-enriched formula will help reinstate your hair's ~sparkle.~
Target
Follow it up with a super hydrating conditioner to offset any dryness that can *sometimes* occur with using a clarifying shampoo.
Promising review: ' Wow! Probably one of the best shampoos I've ever used in my life. I'm in the military and have to use so much gel to slick my hair back. I also have curly African-American hair, and the shampoo gets all of the product buildup out of my hair and keeps my scalp so fresh. I've never had my hair cleaner. It also smells really good. Only shampoo I will buy from now on.' — Camihurb
10. Or a St. Barts-inspired Ouai sugar scrub that gently exfoliates flakes and other scalp nasties for an even deeper clean. As a St. Barts frequent flyer, I can confirm it'll whisk you a- Ouai to sipping cocktails in Gustavia. If you can't make it to a remote island, just run a bath, light an overpriced candle, and let your imagination take you there.
Target
It also doubles as a body scrub, so you can indulge your dry skin in a glow-up, too!
Promising reviews: 'It works for hair and body!' — Keyruh
'It's luxury at an affordable price.' — Treasure
11. A Revlon ammonia-free dye kit that will give your locks vibrant, transformative color sans the harsh bleaching agents. It's made with all hair types in mind and leaves hair feeling stronger and healthier thanks to a special "Bond Repair Complex." Got grays? If dyeing them is something you're into, this powerhouse formula will make them a more distant memory than your ex.
Target
Promising reviews: 'It's perfect, the color lasts, and it doesn't damage my hair at all. For the cost, you can't beat it.' — Celsste
"I mixed two shades together because I can never get the exact shade I want from one color, which is totally common. You can mix sister shades in 50/50 or 80/20 ratios. Whatever works for you. I mixed dark brown and black, and I got a beautiful, cool-toned dark brown. All grays covered. Make sure to section your hair." — Valentina
12. A satin pillowcase that minimizes friction against your hair, reducing breakage, bedhead, and chaotic mirror moments 👹 that make you contemplate bangs (again). Your alarm clock is still rude, but at least your hair looks good.
Target
Promising reviews: 'I seriously can't believe the way this pillowcase has helped my frizzy hair!!! I have two other ones to match my different comforters!! Haha' — Kimberly D.
'Such a difference in my hair! My hair would always be so frizzy in the mornings, and since I started using this pillowcase, my hair is not frizzy when I wake up! Who knew that something as simple as a pillowcase would make such a big difference!' — Megan28
13. A Matrix ultra-rich hair mask to impart shine, softness, and smoothness in just five minutes. This mask is actually one of my desert island products — not only because it literally smells like a tropical vacation, but because it's one of the few formulas that can bring my bleached hair back from the dead. If Matrix said 'jump,' I'd already be in the air.
Promising review: ' My daughter's hair is very fine and this is the only conditioner that softens her hair, even after it is dry. We can finally get a comb through her wet hair with no issues.' — LJT
14. A vanilla-scented dry shampoo to sop up oil and make your hair smell as good as it looks on day three, not that I'd know. (Squeezing in an everything-shower is hard, okay?) Many reviewers say the results are comparable, if not better, to some of the leading prestige brands of dry shampoo. In this economy, I'll take two. 💸
Target
Promising review: 'I absolutely loathe the way every dry shampoo has ever made my hair feel. This is the only one I've tried where my scalp actually looks clean and my hair isn't left feeling stiff and gross.' — Nikki
15. A buttery curl cream from Pattern by Tracee Ellis Ross that floods 3b–4c hair with moisture and provides long-lasting definition, whether your go-to style is locs or twist-outs. If air-drying is more your jam, this jar of creamy goodness is also a great wingman, helping to elongate tighter patterns with a touchably soft (never stiff) finish.
Target
Promising review: ' This product is simply amazing! I wish I had found it 30 years ago. I am of mixed ethnicity (Puerto Rican heritage), with dry, wavy hair, and I have tried so many products over the years — from pomades to matte styling creams — but this is the only thing I use in my hair now! It makes my hair so smooth and soft, and tames it quite nicely. I am in love. This product isn't just for women; as a man, I highly recommend it if you have textured hair!' — cjs33139
16. Or a cloud-like mousse to add body and definition to looser waves minus any of the weight that can make them appear stringy... and this one offers UV and color-fade protection! Hair mousses have come a long way since the ramen noodle fiascos of the early '00s (IYKYK), and I'm here for it.
Target
Promising review: ' I have fine, thinning hair, so I decided to let my hair take its natural wave so it can look fuller. I started using this on drenched, wet hair. Scrunch dry with a microfiber towel and diffuse dry. My hair looks amazing, and I'm so glad I bought this!' — cyn
17. A reparative hair oil that makes hair so reflective, people will need 🕶️ to block out all that shine when they look at you. Hydrating argan oil is the hero of this luxurious formula, while antioxidant grapeseed oil is a solid runner-up.
Target
This beloved oil recently underwent a packaging glow-up, but rest assured, it's still the same nourishing formula you may have already come to know and love.
Promising reviews: 'I've tried so many hair oils for my curly hair and frizz. This is the only one that actually works, and as a bonus, is affordable. Smells really good and makes my hair super shiny and soft, not oily at all.' — Kendra
'I was really skeptical about trying this. My hair is fine and has been dry for a while now. I've tried plenty of products, but this has done wonders! I've only been using it for a week. My hair is soft and more manageable. It's not as dry. The product smells great. I will be buying it again as soon as I run out.' — EWilliams
18. A Garnier Fructis anti-frizz serum for keeping hair sleek and tame, even in 97% humidity. I actually used this in middle school, so there's a reason why it's been around for nearly two decades (spoiler alert: because it works). BRB, grabbing my eye cream...
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Promising review: 'This product helps control frizzy hair; it doesn't stop it, but it helps tame it. It makes my white hair shiny and soft instead of wild and crispy. It does not make my hair greasy. You can use it on wet or dry hair — you decide what works. Sometimes I have to use the product both ways. It leaves me with manageable, sexy curls — a real treat at 74.' — SilverSenior
19. A portable Got2B brow gel *and* edge-taming wand that's your secret weapon for defining baby hairs here, there, and everywhere. It's dermatologist-tested and made with castor oil, meaning it'll be extra gentle on those delicate edges. You can also sweep it over unruly brows or flyaways to show rogue strands who's boss.
Promising reviews: 'Holds!! This kept my baby hairs/edges in place!! You definitely have to wet your hair to rinse it off, or the product will build up — but this is so worth it.' — CrystalJem
'I love the laminated look for my brows, and I've tried a lot of brow gels to get that look. This one is BY FAR the best. Not only do you get a TON of product for so cheap, but it holds my brows in place like no other, and does not leave any white flaky residue like I have gotten with other gels. Better than the expensive brow freeze products for sure. I will continue to buy, so please don't discontinue this product. 🙏🏼🙏🏼' — Kacey
20. A texturizing spray that takes limp hair from flat and sad to full and sassy — perfect for creating tousled looks that make hair appear instantly thicker, even when your genetics suggest otherwise. If you're still on the fence about adding to cart, perhaps a sensual, sandalwood-laced scent will sway you?
Target
Promising reviews: 'This stuff is legit. I was skeptical, but for my very fine hair, it provides texture and hold literally all day.' — hjones83
'This product works amazingly — it gave my hair just the right amount of volume. But the big win is the scent. My teenage son walked into my bathroom after I was done getting ready and said, 'It smells so good in here.' He NEVER comments on anything. Made my day!' — shell1980
22. A flexible hold hairspray so you can restyle your hair again and again — no need to wash and start over. The buildable formula means you can go light or layer it up and still be able to glide a brush through afterwards without the dreaded crisp.
Target
Promising review: ' I'm new to Monday hair products and totally sold. The hairspray smells delightful and has a perfect hold. With a light spray, my hairstyle holds naturally. I can easily add more layers of spray for a firmer hold. The bottle itself feels heavy, which I'm glad about! I think it will last for a while.' — Sarah
Price: $6.99
23. A pack of small, coiled hair ties that more evenly distribute the weight of your hair, outsmarting breakage and creasing. Some users say these ties have a tendency to stretch out, but placing them in hot water will help them shrink down to their original form.
Target
Teleties is a small business, and their hair grips come in assorted sizes and colors!
Promising review: 'I have long hair past my shoulders, and these are the only hair ties that I'll wear. They hold my hair up well for working out (cycling classes, running, you name it) and don't pull my hair out for everyday wear. Plus, they're super comfortable and come in the cutest colors. LOVE THEM!' — KMW
Price: $7.99 (available in two colors)
24. A curl refreshing spray to make deflated ringlets bounce back faster than your Wi-Fi after a reboot. To coax out maximum definition, scrunch the formula through your hair with your fingers or hit it with a diffuser attachment.
Target
Promising review: ' This product is creamy/milky, so I thought this would weigh down my thin 3a hair like most others with that consistency. But it did NOT! It soaks into my hair and truly gives it another chance to curl up like nothing else has. Curls after may be wiry or smaller than wash day curls, but they were not crunchy or stiff as with other products. I'm so impressed and happy I found this. Low porous people, don't be afraid of this one, try it!!!' — curlstruggles2
Price: $19.99
25. A dreamy Frenshe hair, body, and linen spray to help you find your zen. 🧘🏾‍♀️ With notes of lavender, sage, coconut milk, and purple iris, it's basically your fast pass to feeling chill AF. Bonus: People will 100% ask what you're wearing every time you casually flip your hair.
Target
Promising reviews: 'I love this spray! I spray it on my sheets, pillows, my hair, and clothes! It smells fresh and light! And it lasts a lot longer than I thought it would! Makes me smile!' — Target Mom
Price: $14.99
The reviews for this post have been edited for length and clarity.