Bugs are popular pets in nature-loving Japan, buzzing with lessons about ecology and species
The bug has been a key part of Japanese culture from the Heian era classic 'The Tale of Genji' to popular modern-day manga and animation like 'Mushishi,' featuring insect-like supernatural creatures.
Japanese people appreciate the glitter of fireflies let loose in the garden or the gentle chirping of crickets kept in a little cage. You can feed the bug pets watermelon, but special jelly pet food for bugs is also available at stores. Naturally, bugs are on sale as well, with the more esoteric ones selling for 20,000 yen ($133).
Here, crawly and buzzing critters are not just relegated to the scientific realm of the entomologist working on a taxidermy of pinned butterflies. Celebrities boast about their fascination with bug-hunting as their hobbies just like a Western movie star might talk about his yacht or golf score.
The bug as companion is an essential part of what's observed, enjoyed and cared for in everyday life, reflecting a deeply rooted celebration of humankind's oneness with nature.
'They are so tiny. If you catch and study them, you're sure to discover something new,' says Munetoshi Maruyama, professor of bioenvironmental sciences at Kyushu University, whose fascination with bugs began as a child, like many Japanese.
'They are so beautiful in shape and form.'
One thrill that comes from studying insects is discovering a new species, simply because there are more than 1.2 million known kinds of insects, far more than mammals, which translates to a lot of undiscovered ones, said Maruyama, who has discovered 250 new insect species himself and shrugs that off as a relatively small number.
Japan differs from much of the West in encouraging interaction with bugs from childhood, with lots of books written for children, as well as classes and tours.
'In Japan, kids love bugs. You can even buy a net at a convenience store,' he said. 'It's fantastic that bugs can serve as a doorway to science.'
The fact some insects go through metamorphoses, transforming from a larva to a butterfly, for instance, adds to the excitement, allowing kids to observe the stages of a life span, Maruyama said.
Tracing the movement of bugs can be a way to study global warming, too, while so-called 'social insects,' like bees and ants show intelligence in how they communicate, remember routes to find their way back to their nests or burrow elaborate underground paths as colonies.
Because bugs carry out important functions in the ecosystem, such as pollinating crops and becoming food for birds and other wildlife, human life isn't ultimately sustainable if all bugs were to disappear from earth.
The love affair with bugs was clear at an exhibit in Tokyo, aptly called 'The Great Insect Exhibition,' running through the end of this month at the Sky Tree Tower, where crowds of children gathered around trees inside indoor cages so they could observe and touch the various beetles.
One kind of rhinoceros beetle known as Hercules, which originated in the Caribbean but is now also found in Japan, is reputed to be the biggest beetle on record, although it's just several inches in length. Its back coat is a shiny khaki color, though such shades change depending on the season. The other parts, like its horn and delicate but spiky legs, are dark.
'We want the kids to feel the emotions and joy of actually touching the insects here. That's really positive for the workings of a child's brain,' said Toyoji Suzuki, one of the event's organizers, who insisted everyone, including adults, touch the bottom of the beetles' horns and wings to feel how surprisingly soft and fluffy they are.
Four-year-old Asahi Yamauchi, who was at the exhibit with his grandmother and getting his photo taken inside a special installation that made it look like he was inside a beetle, loves bugs as much as he loves dinosaurs and has what he called a cute beetle as a pet at home.
'My friend had one so I wanted one,' he said.
___
Yuri Kageyama is on Threads: @yurikageyama

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Skift
18 minutes ago
- Skift
Grocery Store Tourism Is One of Travel's Most Overlooked Cultural Experiences
Travelers are making a point to hit grocery stores abroad, where local snack hauls, often inspired by TikTok and YouTube, offer an authentic taste of place and culture. A bag of shrimp chips, a perfectly wrapped onigiri, a tin of Portuguese sardines. They're just snacks, but for many travelers, these small purchases are becoming cultural souvenirs in their own right. Grocery stores are emerging as unexpected windows into local culture and daily life. For travel marketers and brands, it's a trend worth watching: Videos of traveler snack hauls and local product discoveries shared on TikTok, Instagram, and YouTube are becoming powerful new forms of destination storytelling. In these videos, creators often take viewers inside grocery stores and local markets in cities like Tokyo, Seoul, Oaxaca, and Paris or showcase their purchases after returning home, spotlighting hyperlocal snacks, seasonal specialties, and quirky packaging. These videos regularly rack up millions of views, with followers asking for exact store locations, aisle recommendations, and shopping tips as part of their travel planning. The trend reflects a broader shift in traveler priorities — especially for younger travelers — toward deeper forms of cultural immersion. For hospitality and destination leaders, it's a cue to pay attention to the everyday food rituals, local ingredients, and retail spaces that shape how a place feels and tells its story. The Grocery Store as Cultural Theater Market hall in Guanajuato, Mexico. Marie Volkert / Reiseblog, Worldonabudget In Japan, konbini (Japanese convenience stores) like Lawson and FamilyMart are everyday essentials that also offer a glimpse into Japanese culture. Far from their American counterparts, Japanese 7-Elevens are known for their high-quality offerings, like freshly made egg salad sandwiches, premium bottled teas, and an array of seasonal sweets. Across all konbini, travelers can typically find products such as beautifully wrapped onigiri, sakura-flavored KitKats, and limited-edition desserts like mochi-filled daifuku or custard puddings shaped like anime characters. In Los Angeles, the upscale grocery chain Erewhon has become a destination. It's part wellness temple and part social scene, with smoothies like the $20 Hailey Bieber 'Strawberry Glaze Skin Smoothie' and snacks ranging from mushroom and cola-flavored adaptogenic sparkling water to activated charcoal lemonade. In Paris, Monoprix and La Grande Épicerie spotlight the city's refined approach to everyday indulgence. Travelers can find artfully packaged madeleines, truffle-infused potato chips, and entire aisles dedicated to regional cheeses, mustards, and aperitif-ready snacks that capture the flavor of French daily life. The appeal lies in the mix of the familiar and the surprising. Spotting a favorite global brand reimagined for a local audience or stumbling upon a hyper-local specialty not found on restaurant menus can be a small but delightful moment of cultural connection that turns an ordinary errand into a memorable experience. TikTok Made Them Buy It: Global Snack Culture Goes Viral TikTok, YouTube, and Instagram have turned niche snack discoveries into viral sensations with global reach. Short-form TikTok videos and Instagram Reels showcase quick, visually engaging snack hauls, while YouTube creators often dive deeper into storytelling around local flavors and food culture. Products like Korean banana milk, Thai Lay's in unusual flavors, and artisanal tinned fish from Lisbon often gain viral attention and are shared, reviewed, and sought out by travelers. This wave of snack-based storytelling has grown so large that it's influencing retail strategies and foot traffic of local markets and grocery stores worldwide. It's also reshaping traveler behavior, sometimes shifting purchases away from typical souvenirs toward thoughtfully chosen pantry staples that carry aesthetic appeal or cultural meaning. A display of popular snacks at a local shop in India. by Zoshua Colah, Unsplash Finding Authenticity in the Mundane Grocery stores and markets offer a more unfiltered snapshot of daily life that restaurants alone often can't provide. Prices hint at economic realities, packaging reveals design sensibilities, and seasonal items reflect what a region values at a given moment. In a travel landscape where cafes and dining concepts increasingly blur together, grocery stores offer a rare sense of authenticity. Writer Kyle Chayka, who described the phenomenon in his classic piece 'Welcome to Airspace,' said, 'Restaurants, hotels, and cafes have often become so overdetermined by algorithmic trends that anything more normal or outside the modes of trendiness feels more real. Cultural uniqueness might lie more in a very mundane space now than in a hyper-online, self-aware, designed space such as a restaurant. Dan Frommer, founder and editor of The New Consumer, agreed. 'Grocery stores generally cater to locals, and often to all income groups,' he said. 'They primarily sell products used in daily life, as opposed to gifts or souvenirs.' 'It's economical, fun, and a real window into how people really live in Rio, Tokyo, or Stockholm. And when every coffee shop starts to look the same, what's a more authentic cultural experience than that?' Skift founder and CEO Rafat Ali has also written about 'the flattening of food cultures,' describing how tourism shapes what gets cooked, served, and remembered. 'Generations grow up assuming that the distilled version served to tourists is the real thing,' he wrote. He argues that the best way to push back is by slowing down, digging deeper, and paying closer attention to everyday food rituals. grocery shopping in Paris, France. by Alana Harris, unsplash The Strategic Opportunity for Travel Brands With grocery stores and snack culture emerging as meaningful travel touchpoints, brands have a unique chance to weave local products throughout the traveler journey. Hotels can reimagine the minibar as a curated snack shelf, featuring quirky, regional products and ingredients. At the Andaz Maui at Wailea Resort, for example, guests can find local staples in their mini bar, like Maui Style chips, Cook Kwee's Maui cookies, Maui Brewing Company Island Root Beer, and Aloha Maid juice. Takeaway snack boxes with products chosen by local tastemakers can also become narrative tools that package a place through flavor. Meanwhile, tourism boards and destination marketers can partner with local grocers and markets to create itineraries that blend education, exploration, and edible souvenirs or highlight local products, snacks, and unique grocery stores or markets in their campaigns. For example, Korea Tourism Organization recently shared a TikTok video showing the top five must-try Korean snacks, including corn soup-flavored Kkobuk Chips, Kkotgerang (crab-shaped seafood crunch), and Nuneul Gamja potato sticks. They can also collaborate with content creators to produce snack-focused city guides or behind-the-scenes videos that showcase how regional favorites are sourced, made, or enjoyed. Digital content is helping transform these everyday moments into shared online experiences. Brands can tap into these conversations by sharing their own stories about local products, flavors, and food rituals through social media videos, influencer partnerships, and curated itineraries that connect them with a destination and inspire future travelers. Grocery store tourism may sound like another short-lived TikTok trend, but it taps into something essential: the desire to know a place through its everyday rituals. For today's travelers, culture lives not just in museums or must-visit restaurants, but also in the snack aisle, the checkout line, and the small choices that shape everyday life. Alison McCarthy is Content Director of SkiftX, Skift's in-house custom content agency. She writes about the cultural shifts reshaping how and why we travel.


The Verge
18 minutes ago
- The Verge
Nintendo's new Hello, Mario! mobile app lets kids play with Mario's face
Nintendo has announced a new free mobile app coming to iOS, Android and the Switch. It's called Hello, Mario! and was revealed alongside a new collection of Mario-themed products designed for kids and toddlers launching in Japan later this month. All of Nintendo's mobile apps have been free to download so far, but while some have offered in-app purchases and others, like Nintendo Music, require an active Nintendo Switch Online subscription, Hello, Mario! is comparatively basic. Reminiscent of Super Mario 64's title screen that showed off the N64's capabilities with an interactive 3D version of Mario's head, Hello, Mario! lets kids poke, tug, and fling Mario's face around the screen while the character reacts in various ways. The app probably won't have as much appeal for adults, but there are a few items in Nintendo's new My Mario collection that parents may find hard to resist. It includes plush toys, toddler-safe dinnerware, teething toys, clothing, and even an interactive board book also featuring Mario's face. The highlight is a pair of wooden building block sets. There's a ¥2,980 (~$20) 3-piece set featuring Mario, a mushroom, and a question block. A larger ¥19,980 (~$135) 30-piece set adds Luigi, Peach, and Yoshi, plus a warp pipe and other building elements. The character blocks also have Amiibo functionality, and can be used with the Switch in lieu of each character's standard Amiibo figure. The My Mario collection will be available in Nintendo's Japanese stores in Tokyo, Osaka, and Kyoto starting on August 26th, while the Hello, Mario! app will be available for download on the same day. Nintendo hasn't confirmed if an English version of the app will be released, but some of the My Mario products will be more broadly available next year, according to Video Games Chronicle. Posts from this author will be added to your daily email digest and your homepage feed. See All by Andrew Liszewski Posts from this topic will be added to your daily email digest and your homepage feed. See All Apps Posts from this topic will be added to your daily email digest and your homepage feed. See All Gadgets Posts from this topic will be added to your daily email digest and your homepage feed. See All Gaming Posts from this topic will be added to your daily email digest and your homepage feed. See All News Posts from this topic will be added to your daily email digest and your homepage feed. See All Nintendo Posts from this topic will be added to your daily email digest and your homepage feed. See All Tech Posts from this topic will be added to your daily email digest and your homepage feed. See All Toys


Forbes
an hour ago
- Forbes
How Netflix India Finalizes Projects, New Seasons For Shows
When Netflix India announced Mismatched in 2020, little did anyone know that the show would not only win audiences' love but will also reach such a height where it will be renewed for four seasons. Or, for that matter, Delhi Crime. The show, a passionate and poignant narrative based around the infamous 2012 Delhi gangrape case, has had two successful seasons, one International Emmy win, and the third season is now under works. In an email interview, Netflix India Web Series head Tanya Bami dives deep into the process of greenlighting projects for the platform, deciding whether or not to renew them for new seasons and more. Netflix India has had some surprising hits in the past year or so - Kohhra, Rana Naidu and Maamla Legal Hai being some of the biggest examples. These are shows that are rooted in the realities of India, especially the lower middle-class India. Tanya Bami interview: Netflix India and a surging demand for gripping shows Bami shares that Netflix does not follow one single model for all stories when it comes to deciding whether a web series should be renewed for another season. 'Some stories are built with a long arc in mind from the start, while others earn that next chapter through the love they receive after release. It's never just about how many people watched - it is about what the story meant to them, the characters that live with them and often make it on our social media feeds.' Asked about her process of choosing projects for Netflix India, she says the emotional connection of stories matter when deciding. 'When a unique idea draws audiences in with an emotional hook, that's the kind of 'hookiness' we aim to look for in our stories. The other crucial filter is characters. The characters stay with the audience - the characters we love and the ones we hate. The story, its characters and their emotions are what makes a series memorable and distinct. All of this stems from the diversity of creative voices, our writers, creators and their teams who are able to land all these wonderful stories that we are proud to take from India to the world.' While TV serials have been the biggest source of entertainment for decades in the country, Bami believes the long format storytelling is relatively new in India. 'We've been able to bring the best of two worlds together. Building compelling characters like television, unravelling the propulsive-ness of the story with the cinematic quality of films. It's been a joy to discover and tell these stories and now we are working together intensely on bringing back our fan favorites soon so that our audiences can enjoy the characters they love.' Citing examples of four seasons of Mismatched, three seasons of The Great Indian Kapil Show, and the second seasons of Kohrra and Black Warrant, she insists that her team strives to 'evolve, reinvent, program and create stories keeping in mind the discerning audience tastes of today.' When Ravi Kishan's Maamla Legal Hai landed on Netflix, it was a fresh breath of air. The show was everything that Netflix had not touched before – not exotically Indian but rustically Indian, a complete insider's view of the not-so rich in the country. The show has now been greenlit for another season. Bami promises to expand the chaos adding that Kusha Kapila is set to join the new season. 'Maamla Legal Hai is our breakout charming workplace sitcom that became an instant favorite for its wit and relatability. The new season is smart, satirical and full of surprises.' 'There's a special kind of joy, nervousness and excitement in bringing back shows that have truly found a home in people's hearts. Each of these shows has carved a deep connection with our members, and their return was shaped by both audiences love and the creators' clarity of vision for how the story moves forward.' She adds that Rana Naidu is a family drama wrapped in the thrill and adrenaline of a big-screen thriller. "All the action, emotion, and twists that fans expect - that kind of high-stakes storytelling is why Rana Naidu felt right to bring back (for a new season).' Asked about the new season of The Great Indian Kapil Show, Bami says, 'Indian audiences have a massive appetite for variety- that's something we lean into with intention. It is more than just a comedy—it's a weekend tradition for Indian families across the country and hopefully the world. Being a staple for Indian audiences, the core format of the show needed no reinvention. Instead, we worked to curate the show, refine it and make every episode a unique experience. In the case of this show, we felt, less is more. The show still makes its way to members' homes every weekend, but we've defined its run across 13 parts (weekends) twice a year.' Bami adds that her team works closely with Kapil's team to invite diverse public figures (Deepinder Goyal, Narayan Murthy, Ed Sheeran, and Salman Khan, among many others). Elaborating on the variety of genres that work for Netflix India, she says, 'Our audiences also crave emotionally charged, high-stakes storytelling. Titles like Rana Naidu, Kohrra, our Khakee franchise have all found a deep resonance because they offer gripping drama, layered characters, and an unflinching look at human complexity. What's exciting is how different genres are working side by side." "Mismatched brought the young adult romance genre into the mainstream. Across all three seasons, it features a diverse range of songs by emerging indie artists, offering a platform to fresh voices in the Indian music scene. Black Warrant carved out a distinct voice in the crime genre by flipping the lens—from the prisoner to the jailer. The Royals gave the rom com a modern, glamorous twist, while Maamla Legal Hai turned the everyday world of a Patparganj court into a sharp and satirical one. What we've learned is that genre is simply the container—what truly matters is the soul of the story and the passion of the storyteller. This is what makes audiences press play and stay.' Insisting on the vast potential and diversity of rooted stories from India, she says, 'Our focus is local—because we believe that's where the most powerful and resonant storytelling comes from. India is not one audience, it's many. We create original and engaging stories when they reflect the language, nuance, and rhythm of a place. That kind of storytelling travels." Indian films and shows have been constantly making it to Netflix's global viewership charts for some time now. Bami calls it a reflection of India's talent and creativity. 'We feel proud and grateful to help take these stories to a wider stage. It's incredibly heartening to see Indian stories connecting with audiences around the world. Our creators are telling stories that are rooted in culture but speak to emotions and experiences that are universal. Whether it's the visual splendor of Heeramandi or the heartfelt simplicity of Maamla Legal Hai or the romance of The Royals, these titles reflect the richness and range of Indian storytelling.' Netflix India had some of the most powerful and popular documentaries in the past few years. These include Curry & Cyanide: The Jolly Joseph Case, The Indrani Mukerjea Story: Buried Truth, and Yo Yo Honey Singh: Famous. Bami believes their popularity prove that documentaries can also drive conversation and fandom. In India, the shift from preachy shows made way for more populist entertainment formats which involved morals more than emotions. The new age audience is now seeking all kinds of experimental content that offers emotional connection. 'Time is an investment, and the audience seeks value for their investment. At the same time, they are very generous as well. They sample a wide array of content but they champion content that provides emotional gratification instead of creative indulgence. Today's viewers move fluidly across genres, formats, languages—they might binge a sitcom like Maamla Legal Hai and follow it up with a quirky romance like The Royals and then dive into the crime drama world of Dabba Cartel. Audiences are ready for more—and we're excited to meet them there," she signs off. (This conversation has been edited and condensed for clarity.)