International hotel group to enter UK market with Glasgow opening
The Wellington Glasgow by Adina, located on the corner of Bath Street and Wellington Street in the city centre, will offer 98 'vibrant, design-forward' studio apartments.
TFE Hotels' Chief Executive Officer, Antony Ritch, said the strategic expansion marked a "significant milestone" in the hotel group's global growth trajectory, and reinforced its commitment to "bringing flexible, design-led accommodation to culturally rich destinations".
'The UK debut and the establishment of a UK Country Office by Asli Kutlucan, CEO Europe, is a natural evolution of TFE Hotels' global strategy and signals the beginning of an exciting new chapter in one of the world's most competitive hospitality markets,' Ritch said.
READ MORE:'After more than two decade of successful growth across continental Europe, we're also excited to work with partners in the UK to bring the Adina brand to two cities that reflect our values—vibrant, globally connected, and culturally compelling,' he said.
'Europe is a real platform for growth for us as an organisation, and Cambridge and Glasgow as the ideal launchpads for our UK presence, offering strong demand across both leisure and corporate travel sectors.'
TFE Hotels was an early pioneer in delivering premium apartment hotels and Australian hospitality in Europe 20 years ago with the launch of Adina, and currently operates apartment-hotels across Germany, Austria, Denmark, Switzerland, Hungary, Australia, New Zealand, and Singapore.
The Wellington Glasgow by Adina (Image: TFE Hotels) 'We see the UK as a high-potential market that complements our existing operations,' said TFE's London-based Chief Investment Officer, Andrew Hunter.
'Establishing a presence here enhances global visibility for our brands and allows us to better serve long-haul travellers from Asia – Pacific and North America, as well as intra-European guests seeking premium, apartment-style accommodation.'
According to Ritch, TFE Hotels is excited to be entrusted with two beautiful historic UK properties, each with a storied history.
'We're proud to be one of the largest custodians of heritage hotels in Oceania,' Ritch said. 'And we are looking forward to working with our partners to bring part of the same sustainable philosophy to the UK.'
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