
Telkom reveals new logo: Click to see HERE
The update, which marks Telkom's most significant visual shift since dropping its iconic 'keypad' logo in 2014, retains the familiar font but introduces a new green accent – a split detail on the 'T' – to symbolise growth and innovation.
Alongside the logo refresh, the group has also changed its long-standing tagline from 'Tomorrow starts today' to the more aspirational 'Possible begins here' .
According to Gugu Mthembu, Chief Marketing Officer at Telkom, the rebrand represents more than just a visual change.
'This is more than a cosmetic change. Our new identity is a symbol of the internal transformation already underway at Telkom,' she said.
'It's about bringing more colour, humanity and vibrancy into everything we do while staying rooted in our purpose to make the future possible for all.'
The new branding will be rolled out across all consumer and business touchpoints, including stores, digital platforms, packaging, and advertising campaigns.
The company said the refresh is part of a broader effort to position itself as a forward-looking, inclusive telecoms provider in an increasingly digital and customer-centric market.
Industry analysts note that the brand shift comes as Telkom continues to restructure its operations, streamline services, and compete more aggressively in both mobile and fibre markets.
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The Citizen
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- The Citizen
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Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Next Stay Close ✕ Chairperson of Sakhisizwe Property Stokvel, Silindile Leseyane, spoke to IOL Image: Supplied 'As the stokvel industry is estimated at R52 billion, the missed opportunities are meaningful investments and opportunities to participate in the economy in a meaningful way,' she said. 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Two of our fellow members have passed away, but their children are still benefiting from that stokvel. That is how we have structured it.' IOL has previously reported on incidents where members of traditional stokvels have been robbed while gathered in a house to share money, or of unscrupulous members fleeing with other members' savings. Skenjana said in this era, systems are digitalised to avoid the common pitfalls of dealing with cash. 'My advice is, stop handling cash. Even in our personal lives, it is not safe to be walking around with lots of cash in your handbag or in your back pocket. My advice to stokvels is that they must use the banking system. Banking is fairly accessible in South Africa now, unlike the era when stokvels were initially formed. People have to deposit directly into bank accounts. When it is time to share, at the end of their cycle, they should just do transfers,' she said. 'Handling cash is a no no. 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In December, IOL reported that the provincial commissioner of police in Limpopo, Lieutenant General Thembi Hadebe, has warned community members, particularly social clubs or stokvels, against carrying large amounts of money, as they can be targeted by criminals and robbed. The appeal was made by the provincial police commissioner following a house robbery where a mother and daughter were robbed. Provincial police commissioner in Limpopo, Lieutenant-General Thembi Hadebe Image: SAPS 'A 54-year-old female victim fell victim to a house robbery involving a social club's money at Strydkraal Block A village under the Sekhukhune district on 9 December 2024, at about 10 pm,' Limpopo provincial police spokesperson, Colonel Malesela Ledwaba, narrated. He said preliminary investigations revealed that members of a local social club held a meeting at the victim's residence to discuss how they were going to distribute the money they had saved. That meeting started at around 3 pm. 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