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Fell Audio Makes Its British-Made Hi-Fi Available Online Through Amazon

Fell Audio Makes Its British-Made Hi-Fi Available Online Through Amazon

Forbes24-04-2025

Fell Audio, the British audio brand that makes affordable hi-fi in the U.K. has made a deal with ... More Amazon to sell its products.
With President Trump's tariffs beginning to bite, there has been a lot of interest recently in the idea of bringing the manufacturing of technology back to the West. In the U.K. One audio brand has already started. Fell Audio is a disruptive British hi-fi brand that has been shaking up the market with affordable audio separates made in the UK. Now the brand is making its products available through Amazon.
Carlisle-based Fell Audio has already introduced a British-built CD player and amplifier since its launch and now the products are available with the online convenience of Amazon. So far, Fell Audio is Amazon U.K.'s only British hi-fi brand on the platform.
Designed to demystify hi-fi for newcomers and offer value for seasoned enthusiasts, Fell Audio manufactures its products in Britain. The Fell Disc CD player and the Fell Amp integrated amplifier are the most affordable UK-made hi-fi currently on the market. A music streamer will also be available later in the year.
The Fell Amp is an integrated stereo amplifier made in the U.K.
Each of Fell Audio's products is backed by an industry-leading five-year warranty. The move to work with Amazon is designed to complement Fell Audio's existing sales channels, which include a website and Peter Tyson's online store, telesales and physical retail locations based in the North of England.
Music lovers can enjoy the convenience and familiarity of Amazon's user-friendly shopping platform to buy Fell Audio products. Customers can also benefit from Amazon U.K.'s fast delivery, including options for next-day or same-day delivery in certain locations. Amazon Prime members can take advantage of potential exclusive benefits such as free and expedited shipping.
Amazon U.K. also offers a variety of payment methods, including credit/debit cards, Amazon Pay and gift cards, providing customers with flexibility and ease during the checkout process.
Commenting on the Amazon U.K. move, Fell Audio's Product and Design Lead Luke Tyson said: 'For newcomers to high-performance audio, buying hi-fi for the first time can seem daunting, expensive or too technical. Fell Audio's products, with their intuitively labeled capacitive-touch buttons, were designed with newcomers in mind and reaching these newcomers on Amazon U.K., one of the world's largest and most trusted marketplaces, makes perfect sense.'
The Fell Disc is a CD player built in the UK and now available on Amazon.
Tyson added: 'The traditional approach of selling hi-fi through high-street shops is becoming increasingly difficult with many retailers moving high-end to survive. Larger operations, such as Fell Audio's parent company, Peter Tyson, have successfully invested time and resources over the last decade to bring their retail experience online, serving hi-fi communities less able to visit shops. Amazon UK represents the next step in online for Fell Audio, offering the product to millions of UK users.'
Fell Audio was launched in November 2024 and is a family-owned-and-run start-up. To date, the brand has developed its Fell Disc CD player and Fell Amp integrated amplifier. The company says a music streamer will be launched in 2025.
British manufacturing at entry-level prices distinguishes Fell Audio from competitors, which the company claims gives it an extraordinarily competitive edge in terms of quality. With affordability and high-quality sound, Fell Audio says its products are ideal for newcomers and established audiophiles with an eye for a bargain.
The Fell Disc player costs £499 and the Fell Integrated Amp sells for £599. The products are only available in the UK now but will be rolled out to the E.U. and beyond in 2025. Now the products are available from the Fell Audio website, Peter Tyson online, in-store and via telesales as well as Amazon U.K.
Fell Audio builds it products in the U.K. and manages to keep its prices affordable. Could this be ... More the start of the tech onshoring trend?

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