The Projector to exit Cineleisure tie-up with GV, return focus to Golden Mile Tower
Golden Village will take over its operations at the Cineleisure site, it said in a statement. The two cinemas entered into the collaboration in December 2023 'to offer filmgoers a distinctive film experience'.
The Projector and Golden Village currently each run three cinema halls in the location.
The Projector said: 'The result has been an eclectic smorgasbord of fan events, themed gala premieres and interactive film screenings.'
The Projector will be resuming its screenings at Golden Mile Tower from Aug 6, turning its focus back to its original space after the latest collective sale exercise for the building closed without a transaction.
Founder Karen Tan said: 'Now, with the en bloc no longer moving forward, we have the chance to return home.'
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'This isn't just a move, it's a return to our roots, a rewilding of sorts,' she added.
The decision to return is an about-turn from The Projector's April announcement that it would no longer conduct daily screenings at Golden Mile Tower, where it had started in 2014.
It would focus on events there, it said then, adding that the Cineleisure outlet would continue to screen movies daily.
The indie cinema said the move back will allow it to focus on 'cultivating a distinctive, community-driven cinema experience', noting that the original site had 'always been a cornerstone' of its brand.
It promised 'even sharper' curation, pointing to its upcoming SG60 showcase, a Paul Thomas Anderson retrospective and the 50th anniversary re-release of Jaws.
This latest shift in the cinema scene comes as fellow cinema Cathay Cineplexes mulls shuttering its doors .
On Jul 30, its operator, mm2 Asia, said that it had received more letters concerning outstanding rent payments and that it had made several changes to its board.
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