One in three Brits will picnic 'no matter the weather'

North Wales Live

7 hours ago

One in three Brits are determined to enjoy their picnic regardless of the weather, even if it means eating sandwiches in the car or beneath an umbrella. Research involving 2,000 adults showed that for 20 per cent, the unpredictability of the weather brings a touch of 'excitement' to their al fresco dining adventure.
The research discovered that the typical Brit enjoys three picnics each year, but frequently expect it to be disrupted by the weather. Nevertheless, a third would continue with their picnic arrangements despite heavy rain, viewing it as an integral part of being British.
Almost half would hunt for an alternative location to dine if conditions changed, eager not to waste any food. According to the survey, fruits, crisps and chocolate bars were recognised as the leading foods most likely to withstand a wet picnic.
A spokesperson for Nestlé UK and Ireland, which commissioned the research, said: "There's something quintessentially British about a picnic - whether it's blazing sunshine or a stubborn grey sky.
"We'll still lay out the blanket, unpack the homemade sandwich, break off some chocolate and make the best of it, as the study shows, and that sense of British comfort hits a little harder when so many of our go-to picnic treats come from brands that are part of Britain's heritage too."
The study also revealed that more than half of Brits are more likely to purchase food and beverages when they know these products are manufactured in Britain, with one-third routinely examining the packaging to confirm its origin before making a purchase.
The main reasons for purchasing British products focus on product quality, strengthening the economy and backing local jobs.
A spokesperson for Nestlé commented to say: "It just proves that for many of us, summer picnics are about feeling connected - to our favourite memories, our national quirks and everything the British summer season has to offer.
"What makes those moments even more special is the familiar food and drink that brings it all together. There's a real sense of pride in choosing British-made products that have been part of our summer traditions for generations.
"Many of the treats we reach for in those moments are made right here in Britain – something the research shows us people are especially proud of.