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Retail's tug-of-war: India needs smart policies for ecommerce, local retail
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Retail is changing in character, and India is undoubtedly at the forefront of this development globally. It is quite evident that consumers in India have taken to ecommerce in a big way. My home, for instance, has shifted almost completely to ordering online — so much so that even the maid is doing so. And if stories are to be believed, tier-III and tier-IV cities, as well as rural India, are also seeing rapid growth in online ecommerce. No doubt, the Unified Payments Interface (UPI), Aadhaar and other components of India's digital public infrastructure have helped drive this growth. Easy
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