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Fast wifi now the top priority for Irish hotel guests

Fast wifi now the top priority for Irish hotel guests

Irish Examiner13-05-2025

High-speed wireless connectivity is now the top consideration for Irish travellers when booking a hotel, with digital connectivity "a non-negotiable" for most guests.
A survey commissioned by property advisor, Savills Ireland, published on Wednesday asked Irish adults which amenities were most important in a hotel stay. Overall, high-speed wifi ranked highest, with 64% of respondents putting connectivity first, followed by on-site dining options, followed by a swimming pool.
'High-speed wireless is now the top hotel must-have of Irish adults today – suggesting that not many truly 'switch off' while away from home," said Savills Ireland director of hotels and leisure, Tom Barrett. "While this is perhaps unsurprising for Gen Z (those aged under 28), who grew up in a digital-first world, it's striking to see older generations just as attached to connectivity. We assume Gen Z are the digital generation, but Boomers are just as reliant on connectivity, if not more so."
Men are twice as likely to prioritise a gym or fitness centre (21% vs 12%), the survey found. Women place more value on on-site dining (67%) and swimming pools (55%) than men (55% and 41%, respectively).
Environmental responsibility is becoming more important, with most people now saying sustainability would influence their choice of accommodation, but Mr Barrett said there is a "clear generational and gender divide when it comes to the value people place on green credentials".
Gen Z is most eco-engaged, with only 28% saying sustainability isn't a factor for them, while 38% for Millennials/Gen Y (those aged 29 to 44), and nearly half (49%) of Boomers (those aged over 60) are indifferent to a hotel's environmental efforts.
The nationwide study was carried out by iReach, on behalf of Savills, canvassing 1,000 adults.

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