
Unified governance framework for tourism in Oman soon
The decision was announced following a four-day national workshop, titled 'Addressing the Challenges of Governance of Heritage and Tourism Development Management with Governorates', held from May 26 to 29. The event was organised by Ministry of Heritage and Tourism (MHT) in cooperation with Oman Vision 2040 Implementation Follow-up Unit.
The proposed framework will focus on institutional coordination, clarifying roles and responsibilities, and preparing development plans at the governorate level. It also seeks to build consensus on land allocation for heritage and tourism projects while encouraging private sector and civil society involvement.
Speaking at the conclusion of the workshop, H E Salim bin Mohammed al Mahrouqi, Minister of Heritage and Tourism, said the ministry is halfway towards meeting its targets, but the growing role of governorates demands enhanced coordination.
'The governorates have become integrated tourist destinations in their own right due to their heritage and tourism assets,' he stated. He called for a unified environment that supports joint efforts between government entities, particularly at the municipal level.
H E Mahrouqi identified key challenges hindering sectoral development, including limited funding, inadequate infrastructure, centralised administrative processes and restricted local authority. He stressed the need to reduce bureaucracy and promote decentralisation.
'The ministry is committed to maintaining open channels of communication with governorates and municipal councils,' he added. 'Successes in the sector must be seen as collective achievements, not those of a single institution.'
Participants discussed practical strategies to overcome governance obstacles and to support the goals of Oman Vision 2040. These include raising tourism's share of GDP to 5.3%, attracting RO12bn in investments, improving Oman's ranking to within top 40 in the World Economic Forum's Travel and Tourism Development Index, and achieving 80% satisfaction rate among tourists.
Key discussion points included governance mechanisms, infrastructure needs, innovation in projects, sustainable development, and ensuring local economic benefits. Halima bint Rashid al Zaria, Chairperson of Authority for Small and Medium Enterprises Development
ASMED urges stronger centre-governorate coordination for tourism growth
Muscat – Halima bint Rashid al Zaria, Chairperson of Authority for Small and Medium Enterprises Development (ASMED), has called for closer coordination between central authorities and governorates to support tourism and heritage development across the sultanate.
Speaking at a workshop organised by Ministry of Heritage and Tourism titled 'Addressing the Challenges of Governance of Heritage and Tourism Development Management with Governorates', Halima stressed the need for joint planning and a unified vision.
'Our work must be based on coordinated plans, not on emergency reactions,' she said, underlining the importance of strategic alignment between the central government and regional administrations.
Halima noted that the effectiveness of ASMED's support depends on the clarity of development plans at the governorate level. 'The more governorates have a clear plan for initiatives and events, the more effective and prepared we can be as an institution.'
She said a key challenge is the lack of shared annual planning among government entities. 'We submit our annual plan to the Council of Ministers early, and so do the governors, but these plans are rarely shared between us. Exchanging and harmonising plans at the beginning of each year will significantly accelerate achievement and improve responsiveness to local needs.'
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Muscat Daily
7 hours ago
- Muscat Daily
Tamkeen & Sumo exhibition backs SME growth in Dhofar
Salalah – More than 75 small and medium enterprises from sectors including tourism, retail, food and beverage, and handicrafts are taking part in an exhibition called 'Tamkeen & Sumo', which opened in Salalah on Tuesday evening. Organised by the SME Committee of Oman Chamber of Commerce and Industry (OCCI), the exhibition at Atina Land opened under the patronage of H H Sayyid Harib bin Thuwaini al Said, Assistant Secretary-General for Conferences in Council of Ministers. The event will run till August 20. Sheikh Faisal bin Abdullah al Rawas, Chairman of OCCI, said the exhibition 'goes beyond a promotional platform' and offers 'a space for engagement and partnership building between SMEs and business sectors'. He added that Tamkeen & Sumo reflects the chamber's efforts to support SMEs as a core part of the national economy in line with Oman Vision 2040. 'Through this exhibition, we aim to enable SMEs to access new markets, explore cooperation and investment opportunities, and engage in knowledge exchange with entrepreneurs and support entities.' Sheikh Ahmed bin Amer al Musalhi, Chairman of the SME Committee, described the exhibition as 'an opportunity to promote SME products and services and boost their competitiveness in the local market'. He stressed that building business relations with private sector institutions is a key goal. 'We continue working to enhance SME participation in events and exhibitions, believing in their role in economic development, job creation and knowledge transfer,' he said. On the sidelines of the exhibition, a memorandum of cooperation was signed between OCCI's Social Investment Centre and the Business Development Centre, which owns the 'Hissaty' platform. The agreement aims to develop social investment tools that empower SME owners and align with Oman Vision 2040. According to organisers, the agreement is a strategic step towards fostering a culture of social investment within the business environment. The exhibition includes dedicated sections such as Entrepreneurs' Corner, Innovation Corner, Handicraft Workshops Corner and Junior Entrepreneur Corner. The latter showcases children's talent. It also features the Sohar International Competition to highlight brand identity and encourage creativity and excellence.


Observer
7 hours ago
- Observer
Khazaen Dry Port joins CMA CGM's global network
MUSCAT: Khazaen Dry Port, a key facility under the Asyad Group, has officially joined the global container terminal network of CMA CGM, one of the world's leading shipping groups. This strategic move positions Khazaen as an approved container terminal within CMA CGM's global system, significantly enhancing its integration with international shipping lines and offering Omani importers and exporters greater access to efficient and flexible global logistics solutions. The port has already begun receiving container shipments through this new network, with goods arriving via SOHAR Port and Freezone as a transit hub. Leveraging its advanced infrastructure and operational capabilities, Khazaen was able to complete clearance and handling procedures on-site — demonstrating its readiness to manage international freight flows effectively. Khazaen Dry Port provides a range of value-added services that benefit both local and international trade. These include generous free storage periods — up to 14 days for loaded containers and 21 days for empties — alongside specialised services for refrigerated containers, such as electrical hook-ups and pre-operation inspections. It also hosts food and agricultural inspection facilities directly within the port, speeding up the entry of goods into domestic markets and boosting overall supply chain efficiency. This milestone is the result of a strategic partnership between Asyad Ports and Free Zones and the CMA CGM Group; and was enabled by a streamlined customs corridor developed in collaboration with the Directorate General of Customs of the Royal Oman Police. The new corridor allows container transport using a 'shipping agent seal', eliminating the need for traditional customs closures. Additionally, it provides for a 'written financial undertaking' in place of a bank guarantee, reducing costs for logistics operators and encouraging direct connectivity. Saad Bait Naseeb, CEO of Khazaen Dry Port, noted that the port's integration into CMA CGM's global network reflects its commitment to positioning Oman as a competitive logistics hub in the region. He said the initiative aligns with the broader objectives of Oman Vision 2040, which prioritises economic diversification and smart infrastructure development to enhance the Sultanate of Oman's role in global supply chains. 'This step supports Khazaen's vision of operational excellence, regulatory innovation and sustainable logistics solutions', Bait Naseeb said, reaffirming Asyad Group's dedication to building a globally connected and efficient logistics ecosystem. — ONA


Times of Oman
11 hours ago
- Times of Oman
‘Rumana' event in Jabal Al Akhdar attracts 8,953 visitors till July
Jabal Al Akhdar: The third edition of the 'Rumana' event, held at Janaen Farm in Jabal Al Akhdar, Al Dakhiliyah Governorate, attracted 8,953 visitors from its launch on 4 July until 31 July. The event offers a rich selection of interactive experiences and family-friendly activities in the heart of Oman's natural landscapes. Running until 27 September, the event is supported by the Ministry of Heritage and Tourism in partnership with Al Dakhiliyah Governorate, in collaboration with 'Tibi' Company and the Agrotourism Development Company 'Janaen'. It is part of an integrated vision aimed at transforming the natural and cultural assets of Al Jabal Al Akhdar into inspiring tourism experiences. This initiative reinforces Oman's position as a leading regional tourism destination, promotes sustainable agritourism, empowers rural communities, and leverages agricultural resources to enhance the tourism experience. One of the key attractions of this year's 'Rumana' event is the fig-picking experience, which has become one of the most popular activities during the Al Jabal Al Akhdar season. Visitors begin their journey with an introductory tour led by a local farmer, followed by the hands-on experience of picking figs directly from the trees. This activity fosters a unique connection between visitors and nature, while also providing opportunities for memorable photos. The experience is both educational and entertaining, making it ideal for families and local agriculture enthusiasts. Coinciding with the Jabal Al Akhdar Festival, the 'Rumana' event celebrates the agricultural and tourism potential of the wilayat, blending authentic agritourism with vibrant family-friendly atmospheres. This year, visitors can enjoy direct fruit-picking experiences—including pomegranates, figs, and pears—during their harvest seasons, in addition to weekly educational and recreational workshops catering to all age groups. The event's open-air stage features interactive performances and family competitions, while children can enjoy a dedicated entertainment zone with various games and a miniature car racing track.