Red Chief showcases classic men's casual wear at Times Fashion Week in Delhi
The runway show was held at the Hyatt Regency in Delhi, the brand announced in a press release. The showcase featured three key themes, 'Holiday Casual,' 'Summer Neutral,' and 'Renewed Heritage,' each reflecting a distinct seasonal mood, as models showcased layered ensembles in neutral hues. Positioned as a growing player in men's casualwear, Red Chief presented a variety of wardrobe essentials including chinos, denims, shirts, t-shirts, sports shoes, and both formal and casual footwear.
'This collection is about more than just style, it is an expression of how Indians are dressing today, blending identity, comfort and confidence,' said Red Chief's senior general manager for marketing Rahul Sharma in a press release. 'Through each theme, we have tried to capture not just the colors and fabrics of summer, but also the moods that define the season. Times Fashion Week is a great opportunity to bring the story to life on the runway. We are proud to be part of a platform that celebrates design, voice, and originality.'
The brand's participation in Times Fashion Week attracted influencers and fashion industry voices, reinforcing its intent to build a stronger presence in the apparel and lifestyle space alongside its established footwear offering. Red Chief was established in 1995 and retails from its direct to customer e-commerce store among other retail channels, according to its website.
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France 24
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- France 24
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Fashion Network
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Fashion Network
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