Matta Fair Sabah 2025 brings more exclusive travel deals
10 hours ago
Matta Fair Sabah 2025 brings more exclusive travel deals
The Malaysian Association of Tour and Travel Agents (MATTA) Headquarters, in collaboration with MATTA Sabah Chapter, ...
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Daily Express
3 days ago
- Daily Express
Chief Minister to officiate Asean Travel Exchange June 19
Published on: Wednesday, June 04, 2025 Published on: Wed, Jun 04, 2025 Text Size: Tan (standing at right) briefing Minister Liew (seated at left) on ATE 2025. Kota Kinabalu: Preparations are underway for Sabah to host the two-day Asean Travel Exchange (ATE) 2025 this month, says State Tourism, Culture and Environment Minister Datuk Seri Christina Liew. Basically, ATE 2025 is a premier Business 2 Business (B2B) networking event in Sabah, connecting travel trade sellers and regional buyers to foster partnerships and collaborations on June 19 and 20. The Minister said the State Government through the Ministry of Tourism, Culture and Environment (KePKAS) will host this inaugural mega tourism event at the Sabah International Convention Centre (SICC). Chief Minister Datuk Seri Hajiji Noor has been invited to officiate at the opening ceremony on June 19. Liew said KePKAS supports the proposal for four organisations to establish strategic partnership with Sabah Tourism Board (STB) in organising ATE 2025. They are the Asean Tourism Association (Aseanta), Federation of Asean Travel Associations (Fata), Malaysian Association of Tour & Travel Agents (Matta), and AirAsia Group. Asean has 10 member countries: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, The Philippines, Singapore, Thailand and Vietnam. For ATE 2025, the target audience will be made up of tour operators, travel agents, hoteliers, homestay operators, product owners, and decision-makers from the industry stakeholders. 'As we gear up for the upcoming event, I have been informed by the President of Fata (Datuk Tan Kok Liang) that 354 delegates from 17 countries have already confirmed their participation. They comprise 125 sellers and 229 buyers,' said Liew after a courtesy call by a delegation from the organisers, recently. According to Tan, seller countries include Malaysia, Indonesia, Philippines, Singapore, Thailand, Vietnam, Brunei, and Cambodia, with Malaysia leading the list at 88 sellers. 'On the buyers' side, top participating countries include the Philippines, Indonesia, Malaysia, India, and Thailand. This strong regional presence underscores growing international interest in Malaysia's tourism offerings, particularly in Sabah, which continues to gain traction as a vibrant and strategic tourism hub in the region,' he said in his briefing for the Minister. Also present were the Ministry's Permanent Secretary Datuk Josie Lai, President of Matta Nigel Wong, Chairman of Matta Sabah Mohd Azlan Saleh, and Immediate Past Chairman of Matta Sabah, Lawrence Chin. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
Borneo Post
4 days ago
- Borneo Post
Sabah starts preparation for ASEAN Travel Exchange
Tan (standing at right) briefing Liew (seated at left) on ATE 2025. KOTA KINABALU (June 3): Preparations are underway for Sabah to host the two-day ASEAN Travel Exchange (ATE) 2025 this month, says Minister of Tourism, Culture and Environment Datuk Seri Christina Liew. ATE 2025 is a premier Business 2 Business (B2B) networking event in Sabah, connecting travel trade sellers and regional buyers to foster partnerships and collaborations on June 19 and 20. The minister said the State Government through the Ministry of Tourism, Culture and Environment (KePKAS) will host this inaugural mega tourism event at the Sabah International Convention Centre (SICC). Chief Minister Datuk Seri Hajiji Noor has been invited to officiate at the opening ceremony on June 19. Liew said KePKAS supports the proposal for four organisations to establish strategic partnership with Sabah Tourism Board (STB) in organising ATE 2025. They are the ASEAN Tourism Association (ASEANTA), Federation of ASEAN Travel Associations (FATA), Malaysian Association of Tour & Travel Agents (MATTA) and AirAsia Group. ASEAN has 10 member countries – Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, The Philippines, Singapore, Thailand and Vietnam. For ATE 2025, the target audience will be made up of tour operators, travel agents, hoteliers, homestay operators, product owners and decision-makers from the industry stakeholders. 'As we gear up for the upcoming event, I have been informed by the president of FATA (Datuk Tan Kok Liang) that 354 delegates from 17 countries have already confirmed their participation. They comprise 125 sellers and 229 buyers,' said Liew after a courtesy call by a delegation from the organisers, recently. According to Tan, seller countries include Malaysia, Indonesia, Philippines, Singapore, Thailand, Vietnam, Brunei and Cambodia, with Malaysia leading the list with 88 sellers. 'On the buyers' side, top participating countries include the Philippines, Indonesia, Malaysia, India and Thailand. This strong regional presence underscores growing international interest in Malaysia's tourism offerings, particularly in Sabah, which continues to gain traction as a vibrant and strategic tourism hub in the region,' he said in his briefing for the minister. Also present were the Ministry's Permanent Secretary Datuk Josie Lai, President of MATTA Nigel Wong, Chairman of MATTA Sabah Mohd Azlan Saleh, and Immediate Past Chairman of MATTA Sabah, Lawrence Chin.
Borneo Post
30-05-2025
- Borneo Post
Cultural welcome at KKIA marks Kaamatan Festival and gears up for Visit Malaysia 2026
Tourists arriving at KKIA receiving goodie bags from Tourism Malaysia. KOTA KINABALU (May 30): In celebration of Sabah's iconic Kaamatan Festival and in anticipation of the Visit Malaysia 2026 (VM2026) campaign, Tourism Malaysia Sabah hosted a special welcoming event at Kota Kinabalu International Airport (KKIA), showcasing the richness of local culture and tradition to arriving travellers. Throughout the day, 27 flights touched down during the event period, bringing in visitors from Seoul, Taipei, Singapore, Shenzhen, Hong Kong and across Malaysia. An estimated 930 international and 4,933 domestic passengers were greeted with festive cheer and immersive cultural experiences. Arriving guests were treated to traditional Magunatip (bamboo dance) and KadazanDusun performances, alongside tastings of local delicacies such as tapai (fermented glutinous rice), offering them an authentic slice of Sabah's heritage. The event was officially launched with a symbolic gong-beating ceremony by Datuk Seri Tiong King Sing, Minister of Tourism, Arts and Culture. The celebration also featured a traditional winnowing of rice by distinguished guests and a Kulintangan music performance, encapsulating the spirit of the Kaamatan Festival. Among the dignitaries present were Haryanty Abu Bakar, Director of Tourism Malaysia Sabah; Jefry Ramli, Senior Airport Manager of KKIA; Bobby Alex @ William, Marketing Manager of Sabah Tourism Board; Alex Chong, Deputy Chairman of MATTA Sabah Chapter; Vincent Sia, Chairman of the Malaysia Chinese Tourism Association (MCTA) Sabah Chapter; and Melanie Chu, Chairman of the Sabah Tourist Association (STA), along with representatives from various airlines. Celebrated annually in May, the Kaamatan Festival honours the rice spirit Bambaazon and is a time for thanksgiving, unity and cultural pride among Sabah's indigenous communities. This initiative aligns with Tourism Malaysia's mission to enhance cultural tourism and elevate visitor experiences ahead of VM2026. Malaysia's tourism industry continues to show robust recovery and growth. In 2024, the country welcomed 38 million international visitors — a 31.1 per cent increase from 2023 and 8.3 per cent above pre-pandemic levels in 2019. Visitor receipts surged to RM106.78 billion, marking a 43.7 per cent rise from 2023 and a 20 per cent increase over 2019. The positive momentum has carried into 2025, with 13.4 million tourist arrivals recorded in the first four months — a 21 per cent year-on-year growth. The top ten visitor markets from January to April were Singapore, Indonesia, China, Thailand, India, Brunei, South Korea, the Philippines, Australia, and the United Kingdom.
