Huge change to Tesco Clubcards in fruit and veg campaign
From 24 July, around 4 million customers will be invited to earn personalised Clubcard stamps on fresh fruit and veg, which can be converted into bonus Clubcard points and vouchers to spend in store. Millions of customers will also be able to earn extra points through new Clubcard Challenges on frozen fruit and veg, beans and pulses.
New Clubcard Prices and offers will be available across the summer on fruit, veg and healthy lunchbox snacks, on top of weekly Fresh 5 offers on five-a-day basics. A revamped 5-a-day hub on the Tesco Real Food website will provide recipe ideas and inspiration.
In addition, from 4-17 August, children shopping with their families in Tesco stores will be able to pick up free fruit at checkout. Tesco expects to give away over 3.5 million apples over two weeks.
Ashwin Prasad, UK CEO, Tesco, said: 'We understand that for many, there are barriers that make healthy eating feel hard. We want to help our customers make small changes that amount to big health benefits for themselves and their families. That's why we're setting out to make healthy choices easier every day, starting with new offers and support for families in store this summer. We're bringing customers new ways to earn Clubcard points and vouchers as a fun and engaging way to help them towards their five-a-day, on top of new and existing great value offers on healthy staples.'
Health and Social Care Secretary, Wes Streeting, said: 'Obesity has doubled since the 1990s and costs our NHS £11 billion a year. Unless we curb the rising tide of cost and demand, the NHS risks becoming unsustainable. But we can't do this alone. The declining health of the nation requires a national mission, working with all parts of our society – from industry to influencers – to reverse the decline and make sure that kids today grow up to be part of the healthiest generation ever. Our brilliant supermarkets already do so much work for our communities and are trying to make their stores heathier, and we want to work with them and other businesses to create a level playing field.
'I'm grateful to Tesco for picking up the mantle and helping tackle this crisis by making it easier and more affordable for families and kids to eat fresh fruit and veg. Our new healthy food standard – a world first announced in our 10 Year Health Plan – will help us make the shift from sickness to prevention through our Plan for Change, making sure the NHS can be there for us when we need it.'
Elaine Hindal, CEO, British Nutrition Foundation, said: 'The most recent release of the UK National Diet & Nutrition Survey again underlined the need for urgent action to improve access to healthy and sustainable diets. Delivering the change we need, at pace and at scale, can only be achieved through effective partnership with all stakeholders. We are proud of our strong partnership with Tesco which, through the recent series of Health Consultations, uncovered new and valuable insights that will inform Tesco's commitment to healthier diets today and for future generations'.
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