Market Standard expands into Egypt's real estate market with proven UK expertise
Eng. Aboul Fotouh Ghorab, Chairman of the company, stated that entering the Egyptian real estate market is the first step in the company's expansion into key regional markets, including Riyadh, Abu Dhabi, Morocco, and Greece.
Ghorab emphasized that choosing Egypt as the company's gateway into the Middle East reflects its strong belief in the market's potential and its ability to accommodate a modern business model aligned with global standards.
He highlighted that the company operates on three core pillars, namely adopting a cutting-edge marketing strategy aligned with global trends, maintaining a comprehensive vision that combines professionalism and innovation to meet local market needs with high quality, and leveraging its vast network and diverse client portfolio across multiple countries. These strengths enable the company to create exceptional opportunities for both its clients and the trusted real estate developers it partners with.
Ahmed Mansour, Chief Marketing Officer, stated, 'Our mission is to drive a transformative impact in the Egyptian market by implementing a cutting-edge business model that seamlessly blends global standards with an in-depth understanding of local market dynamics. We aim to achieve EGP 30bn in sales by 2025, with strategic expansion into the Gulf region by 2026.'
He noted that Market Standard offers comprehensive real estate solutions, including residential and commercial projects, alongside investment consultancy and property management. The company focuses on building strategic partnerships with developers and real estate investors to provide exceptional, tailor-made opportunities that meet client needs.
He disclosed that Market Standard is poised to drive a positive transformation in the Egyptian real estate market and establish itself as a leading industry player in the region.
He also revealed that actor Amir El-Masry has been chosen as the brand ambassador, given his unique personality that bridges both British and Egyptian cultures.
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