Razorbacks' College World Series run is a grand slam for Arkansas businesses
LITTLE ROCK, Ark. — The Arkansas Razorbacks are Omaha-bound for the College World Series, and while fans are thrilled about the team's first postseason appearance since 2022, it's not just the players who are racking up wins — local businesses are, too.
As excitement for a potential national title builds, that energy is translating directly into sales at stores across the state.
'I get a text, usually from my friends, saying they need a new Razorback shirt,' longtime fan Toni Goble said.
WATCH: Dave Van Horn and players talk going to Omaha, beating Tennessee 11-4
At Rock City Outfitters in Conway, online orders are spiking. Owner Ryan Ritchie said demand surges every time the Razorbacks have a successful run.
'Anytime they do well, you see that excitement build up. A lot more website visits, a lot more purchases, and everybody's in a good mood, so they tend to buy more,' Ritchie said.
He added that many fans feel personally connected to the gear they buy.
'It's fun, especially to look up in the stands at some of these games and see people wearing our shirts,' he said. 'Usually when they see it, they have a story behind it, or it reminds them of a time as a child going to a sporting event.'
That same postseason energy is being felt at Rally House Arkansas in Little Rock, where assistant store manager Carter Martin said foot traffic has increased significantly.
'Those are all gone — and we've been selling a lot of T-shirts,' Martin said.
As fans scramble for the latest gear, businesses are embracing the momentum and hoping the team's run continues.
'It's about building that connection with other Arkansans,' Ritchie said. 'And being able to create a product they can relate to and be proud to wear.'
Hogs sweep Vols to win Super Regional, Omaha next
With more College World Series games ahead, business owners say the economic ripple effect of the Razorbacks' run could last as long as their postseason streak.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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