Jaguar And Range Rover EVs May Arrive Even Later Than Expected
Back in 2020, JLR announced that it would reveal a Range Rover EV in September of that year. This was to be based on the MLA platform, but in the same year, the automaker delayed the reveal until November. Most recently, it said that the Range Rover Electric would arrive sometime toward the end of 2025 on the modified MLA-Flex architecture, but according to The Guardian, plans for a launch this year have been shelved, too. The news outlet reports that JLR has written to Range Rover Electric customers informing them that deliveries of the EV will only start sometime next year (assuming no further delays, of course).
Jaguar's Controversial New EVs Also Delayed
The report goes on to say that the production version of the Type 00 concept revealed by Jaguar last year has also been delayed by 'several months,' with Jaguar's second new EV (expected to be an SUV) naturally also being put on the back burner. Range Rover still has several combustion-powered vehicles to sell, but Jaguar has effectively wiped the slate clean, intending not to sell anything that isn't electric, so why the delay? According to The Guardian, JLR is giving itself 'time for more testing and for demand to pick up.' Compatriot carmaker Bentley has also delayed its first EV (until 2027), as have Lamborghini and Ferrari. The Italians cite weak demand for EVs, and it seems the Brits have the same problem. But demand isn't the only hurdle to overcome.
Other Factors Make Profit Paramount
Source: SH Proshots/Autoblog
With U.S. trade policy continually shifting under the weight of existing and potential future tariffs, not to mention changing environmental policies, selling a luxury EV that originates outside of America is even more difficult than one manufactured here, and when these EVs will all cost over $100,000 anyway, the number of interested buyers shrinks even further. As we touched on at the outset, JLR's move into the electric space has been anything but smooth, and those numerous delays will have cost the company a lot of money. JLR surely wants to recoup some of that money with sales, but introducing an imperfect EV to an unreceptive market would be even more costly at this stage. Still, this is just a pause, and although the electric Velar is reportedly delayed beyond April 2026, plans for it, the full-size Range Rover EV, and others, including a Defender EV in 2027, have not been scrapped.
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