PSA: Amazon Has An 'Internet Famous' Section And These 33 Items Are Some Of The Shining Stars

Buzz Feed

28-04-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
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Your life will be a lot better now that you've discovered these internet icons.
Fun fact: Amazon has an "Internet Famous" section curated with TikTok-viral products. Here are a few of the current ones so beloved by reviewers that they are *definitely* worth the hype:
1. Good Molecules Yerba Mate Wake Up Eye Gel when you wanna ~wake up~ your eyes and keep the "you look tired" comments at bay. This cult-fave beauty product helps reduce swelling and puffiness around the eyes with hyaluronic acid and caffeine. Talk about fuel for your eyeballs!
www.amazon.com, www.amazon.com
Promising review:"I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don't have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly, I love all the Good Molecules products." — Hayden Smith
2. Or Catrice "Instant Awake" Under Eye Brightener to help liven up your tired eyes with a lightweight formula that delivers excellent coverage in just a few swipes. If you wanna minimize the appearance of dark circles and puffiness, look no further! 👀
www.amazon.com
The color adaptive formula is designed so one of four shades will work on any skin tone.
Promising review: "I don't like to wear a ton of makeup, so this is a game changer! I have hereditary under-eye bags. This goes on so easily and you only need a little dab and it makes a world of a difference! Brighter eyes, and doesn't sit in creases. AND it's cheap!! Can't get much better than that! Must have!" — Cassie
3. Eos' Shea Butter Vanilla Cashmere body lotion if you've been on the hunt for a lightweight formula that delivers a punch of hydration that *actually* lasts. Oh, and the scent is downright heavenly too.
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." — Dragonheart Jo
4. Essence Lash Princess Mascara adored by literally thousands of reviewers because it delivers on its promises by adding effortless volume and length to your lashes. If you've lost years of your life scouring the internet for the ideal mascara, your search is officially over.
My colleague Mallory Mower swears by this stuff: "This mascara was one of my first BuzzFeed shopping list impulse purchases! I was sold by all the wild customer images (it feels like this stuff makes lashes illegally long!) and positive reviews. I was *so* excited to get my hands on their brown version! I have naturally light lashes and red hair, so black lashes look really unnatural on me. I've loved using the brown and having a color that better complements my skin/hair. You can see my before and after photos above. This stuff is magic."
Promising review:"After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can't stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat [a lot]...and this stuff doesn't budge! I love it!!" — Carrie E Weikert
5. A pair of crossover flared leggings much like the pricier Aerie version you once thought about buying. Say hello to this affordable alternative with a buttery-soft fabric that literally *hundreds* of reviewers are absolutely feral over.
www.amazon.com, www.amazon.com
Promising review: "I want every color. These are SO [cute] and comfortable. I don't think I've taken them off since I bought them. I get so many compliments. You definitely need these!!" — Darby Hayford
Price: $29.99+ (available in women's sizes XS–XXL, four inseams, and in 27 colors)
6. Mighty Patches that are ~tiny but mighty~ with the power to draw gunk out of zits. Stick one on at bedtime and behold the amazing results upon waking. Reviewers also love that you can hardly tell you're wearing one!
www.amazon.com, www.amazon.com
BuzzFeed Shopping editor Amanda Davis tried these and says:"I've tried various (countless 😅) pimple patches in the past and The Mighty Patch definitely takes the cake. I stick it on and honestly forget that it's even there. The adhesive is strong, so it stays on during my tossing and turning at night, but I often wear it during the day, too! I work from home, and it's not noticeable during my video calls which I truly, truly appreciate. I begin seeing the gunk from my zits after 2–3 hours of having it covered, but I leave it on for at least the full six. When it's removed, it's like the healing time was sped up and what would've taken a couple of days took just HOURS."
Be sure to read the full Mighty Pimple Patch review for more deets!
Promising review:"These little patches are a miracle worker. When I feel a pimple coming on, I slap one of these on and leave it on overnight and the next day it's gone before it's even started. Also have used them on full-blown breakouts and it shortens the healing time. A must-have." — Chris C.
7. And some six-hour hydrocolloid nose patches so you can win the war you've been fighting against excess oil, pesky pimples, and enlarged pores. You'll get immense satisfaction from peeling off the patch to reveal all the stuff that was clinging to your skin.
www.amazon.com, Amazon
Promising review: " It's gross in the most spectacular way. The amount of disgusting gunk that came out of my face was appalling and I instantly gagged. However, my nose has never felt so clean and smooth for consecutive days. If you have oily skin I definitely recommend washing your face first and applying it to the nose before moisturizing the rest of your face. If I could give this 10 stars I would. Everyone is getting this for Christmas...maybe because it's not cheap." — Justina
8. A NeeDoh Gumdrop if you often find yourself wishing you could just *squeeze* something to keep your hands busy. Your wish is my command! This sensory fidget toy can handle all the squishes and then some. Plus, it's not sticky or gooey so it won't be hard to clean.
Schylling is a small business that specializes in modern and retro toys, games, and sets.
Promising review:"I'm a therapist, and we brought this into our office, and WOW 🤩 such a great fidget. Clients keep grabbing it and can't put it down. Love the color and durability. There is nothing worse than a kid popping a fidget in a session, but this one will not do that! No pop, no leak — thank god!! Easy to stretch and squeeze." — Haley
9. Joesoef's pharmaceutical-grade anti-acne sulfur soap reviewers swear by for clearing up skin irritation caused by acne, clogged pores, rosacea, and dermatitis. Many people even say they discovered it from their dermatologist!
www.amazon.com, Amazon
Joesoef Skin Care is a small business that specializes in anti-acne skincare products.
Promising review:"I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, it is not overwhelming and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize." — Sandy G
10. Color Wow Dream Coat Supernatural Spray when you wanna walk around with an invisible hair shield that protects your beloved blowout. It'll keep unwanted moisture away so you can live that frizz-free life. Bonus: The waterproof coating can last up to 72 hours or through 2–3 washes!
www.amazon.com, www.amazon.com
Check out a TikTok of the Color Wow Dream Coat Supernatural Spray in action.
Promising review: "I rarely — I don't think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizzies in my hair, and it performed above and beyond my expectations. I'm not a fan of the price, but I'll keep buying it because it's worth it. I highly recommend this product!" — CheckFirstWithAmazon
11. A customizable Lego bouquet-building set you'll have a blast putting together, especially considering these beauties won't die! Don't forget about all the compliments you'll get on 'em, too.
Check out this viral TikTok of the Lego flower bouquet in action.
The bouquet includes 15 stems with a mix of flower and leaf varieties, including roses, snapdragons, and poppies, and it uses elements made from plant-based plastic!
Promising review:"These Lego flowers were amazing! I purchased them for my fiancé for Christmas, and we had such a fun time building them together! There is a good variety, getting you lots of different flowers and repetitions of ones that are really nice! For an experienced Lego builder, these are gonna be a super easy build and come together very quickly! For someone not as experienced, it's gonna take a little more time, but is entirely within the realm of reason! Additionally, they look amazing set up and posed!" — Brayden Rozelle
12. Sol de Janeiro hair and body fragrance mist for anyone who is already low-key obsessed with their Brazilian Bum Bum Cream and is now on a mission to smell like bottled sunshine 24/7.
www.amazon.com
Promising review:"If you're searching for a fragrance that captures the essence of summer and leaves you feeling refreshed and rejuvenated, look no further. It's a must-have addition to any beauty routine and a delightful treat for the senses." — Sonny
13. Anua Heartleaf 77 Soothing Toner that'll help calm irritation and deliver the ~glass skin~ look you've been chasing ever since it erupted on TikTok! It refreshes your complexion by gently balancing your skin's pH so it can better absorb your other skincare products.
www.amazon.com, www.amazon.com
Promising review:"This toner is hyped for a reason — it's the best. It works extremely well for sensitive skin, and it leaves my skin soft and moisturized. The redness on my face has completely vanished after using this toner." — Aurelia
Price: $19.69
14. A set of retro-style rounded square aviator sunglasses to diversify your accessory portfolio with some vintage flair. It never hurts to have ✨options✨ and you won't find a better bang for your buck.
Promising review:"These sunglasses are so great, I love them. They are super lightweight, and they look amazing on. The shape and fit are perfect, and they are very comfortable. They are great because they are so inexpensive you don't have to worry about them, but they also are well made and good quality. Highly recommend if you want a nice pair of sunglasses that don't cost a fortune." — Amazon Customer
15. A scoop neck top — it feels just as buttery-smooth as the cult-fave Skims top and has the same fitted look to boot. This one is *much* cheaper and comes in a variety of colors. Bless!
Promising review: "At first, I was a little skeptical — I have been wanting to find a Skims-like material shirt for a while but didn't want to pay the price of one lol, and this shirt feels amazing. I will be getting one in every color now." — Julianne
16. Some cult-favorite Clean Skin Club Clean Towels with so many uses, you'll be amazed by their versatility. Combine them with makeup remover or face wash for a gentle cleansing experience OR use 'em to dry your skin after washing. Plus, they're soft, disposable, and free of chemicals — unlike reusable towels, which are basically bacteria's fave breeding ground.
www.amazon.com, www.amazon.com
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review:"I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it's the best option." — Sahara
Price: $17.95 for a pack of 50 (also available in larger multipacks)
17. A pair of comfy clogs that'll make you say "Birkenstock who??" and it's easy to see why. They're similar to the beloved Birkenstock Boston Clog in all the ways that matter. The key difference? You won't have to walk around feeling ashamed about how much you paid for 'em.
www.amazon.com
Promising review:"They look just like my real Birkenstock clogs!! The shape, the buckle, the fit: They all make the clog feel legit. They are also super comfy! There is cushioning in the heel that makes them very comfortable to wear. If you are hesitant, just buy them. This is SUCH a bargain considering how expensive real Birks are LOL." — Quinlan Hanrahan
18. An adorably petite crescent shoulder purse when you're eager to expand your accessory collection but don't wanna go broke in the process. This tiny cutie is affordable *and* comes in plenty of colors, so you can easily match it with your favorite 'fits.
www.amazon.com, www.amazon.com
Promising review: "This small-size purse is big on style and can hold everything needed for a day or night out! There is zero weird smell to this material, and it feels much more expensive than its price point! Love it!" — Georgina
19. L'Oréal Paris BB Cream, an affordable alternative to the wildly popular Dr Jart+ Cicapair Color Correcting Cream. This anti-redness, fast-acting moisturizer helps correct skin color for an even complexion. Reviewers swear by it as a base so their skin is perfectly primed and ready for makeup!
www.amazon.com, www.amazon.com
Promising review: "I'd yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There's no greasiness to it at all. It dries down to a beautiful matte finish. It's super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn't settle into my fine lines or wrinkles, and I don't need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." — Julie F.
20. A set of hypoallergenic golden hoop earrings so you'll never run out of choices when deciding how to glam up your 'fit because it comes with nine (!!!) pairs. Chic but make it cheap? I'm sold.
Amazon
Promising review:"I'm picky when it comes to jewelry and love these. They haven't tarnished on me at all or hurt my ears, and the gold isn't tacky looking. Love the variety and you can't beat the pricing. Also, a great gift!" — Marisa
Price: $13.99+ for a set of nine (also available in white gold and rose gold).
21. E.l.f.'s Holy Hydration! Lip Mask because sometimes you gotta pull out all the stops to ensure your pout is properly moisturized. This silky-smooth formula contains hyaluronic acid for a delicious punch of hydration. Plus, it won't leave behind a sticky residue so you can follow it with other lip products as you please.
www.amazon.com, Amazon
Promising review:"If I could give this lip mask 100 stars, I would. What is there not to love about this product? It's beyond moisturizing and quite soft as you put it on, like butter. The scent has me perplexed, not sure that's the correct word to use. I know that scent, it reminds me of something from the '70s or '80s. The scent takes me back, but to where I do not know. AAAA++++, it's a must-buy!" — Stina
22. SkinSmart Facial Cleanser Spray you'll wish you stumbled upon a lot sooner in life because it addresses acne-causing bacteria without robbing your skin of its beloved moisture. It's about to become your next staple thanks to its ability to instantly refresh your skin any day.
Promising review:"I have ordered this twice now. If my skin is breaking out I just spray this on after washing my face and let it air dry. It is nonirritating and nondrying. It has a light chlorine smell to me. I can use both morning and night with no irritation. After a few days of this, my skin started clearing up! I put some in a travel spray bottle and take it when I'm flying. My skin always feels dirty on planes, and I spray it on a few times on travel days to freshen my face and hopefully kill some bacteria. It sprays over makeup with no issues." — SaraSmile11
23. A spacious duffel bag perfect for weekend adventures and those trips where, despite your best efforts, a single suitcase simply isn't enough. This water-resistant bag has long handles and a sleeve on the back so you can secure it to the top of your luggage.
www.amazon.com, www.amazon.com
It has a long adjustable carrying strap, and there's even a wet pocket to keep dry/wet items separate when packing!
Promising review: "I recently went camping and was able to pack a lot into this bag. It zipped up easily. I love the color, it's almost a 'neutral pink' and not too 'look at me, I'm Barbie in the woods!' The shoulder strap was comfortable; the handles were comfortable, too. It was snowing while unloading from the truck to the cabin, and despite this bag getting wet (and VERY cold), everything inside was very dry." — Smile Saurus
24. A pomade hair wax stick if your sole desire is to tame flyaways, baby hairs, and cowlicks so you can achieve the slick-back look you love so much. This residue-free formula is made for all hair types and glides on smoothly to lock strands into place for a long-lasting hold.
www.amazon.com, www.amazon.com
Promising review:"I saw this on YouTube and immediately wanted to try it. I have curly hair which I love but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I'm not a fan of hairspray, and this even smells nice. I believe it's a light coconut smell. Overall satisfied, and you don't need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." — Blanca Perez
25. Aquaphor's Healing Balm Stick you'll carry everywhere because it has magical soothing powers you'll never want to be without! It contains shea butter and avocado oil to nourish dry, damaged skin. And it's the absolute *perf* size to pop in your bag and go.
Promising review: "RUN to buy this, I repeat… RUN. I bought one of these about two years ago and it's STILL going strong. Aquaphor is amazing, we all know that. Buuut the convenience of having it in a tube is life changing. It truly is as easy as one, two, three. It can easily be applied to anything you could possibly need. I've used it on brand new tattoos, dry/chapped skin (hands, feet, legs, lips etc.) and the edge of my hairline to protect my skin from hair dye!" — Tfossa007
26. A classic Hanes crewneck destined to become a wardrobe staple. Seriously, you're gonna have a hard time parting with it when laundry day rolls around.
Promising review: "If you want an oversized hoodie/crewneck this brand is it. I have ordered a few hoodies from here but have LIVED in this crewneck since receiving it. So comfy and the colors are a perfect match to the listing photos. Price is amazing and the comfort is unbeatable!" — Emily
27. Neutrogena Ultra Sheer Moisturizing Face SPF 60 Serum so you can grant your skin its one and only wish — to have adequate sun protection *and* be properly hydrated without packing on tons of different products. The lightweight, nongreasy formula won't leave you with a ghostly white cast and can easily be worn under your makeup. Take that, evil UV rays!!
Check out a TikTok of the serum in action.
Promising review:"I've gone through several sunscreens to wear with makeup, and this has been the best for me. I'm a simple girl. I apply this with vitamin C cream, let it absorb, then apply my It Cosmetics CC cream. It acts like a primer for me, and my CC glides nicely over it, no pilling, no heavy or cakey feeling. It's def lightweight but provides great protection." — Emily Haynes
28. A truly divine santal rosé candle that'll fill your home with the earthy scent of sandalwood and the subtle scent of rose blossom! Whether you're curling up with your next mystery read or descending into a glorious bubble bath, this candle is the only thing missing!
Amazon, www.amazon.com
La Jolie Muse is a small business that specializes in candles and home fragrances.
Promising review:"Beautiful scent. What a beautiful mix — the sandalwood gives it depth. It's not too sweet or floral, but definitely rose — just right. My husband likes it, too." — Cd
29. Revlon's One-Step Hair Dryer and Volumizer brush when your goal is to style and dry your hair at the same time. You'll speed up your routine while giving your hair an unbelievable amount of shine and volume so, like, what are you waiting for?
Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a – 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!
Promising reviews:"Oh. My. Gosh. Let me start off by saying I HATE doing my hair. It's long, straight, and really fine so I just let it air dry and call it a day but that leaves it flat, frizzy, and a little wavy in the back. Well I got this puppy in the mail today so immediately jumped in the shower so I could use my new drying brush and this thing is literally magic! It dried it so silky smooth and gave me so much volume. I used it on the low setting first then high and was blown away. I will forever be drying my hair this way. I feel like a hair model LOL. So basically ... just buy the thing. You won't regret it!" — Chloe512
"I love this, I wish I would have bought it sooner. Best purchase ever and most definitely would buy again. I absolutely love how it leaves my hair, soft and shiny. I don't even need to straighten my hair because I have curly hair care. This helps me get ready in half the time that I would have to brush it. Blow dry it and flat iron this works." — Miriam Ramos
Price: $32.59+ (available in various styles)
Many reviewers with curl types 4a-c prefer the oval brush, but if you're looking to blow out tighter curls or coils, try the Revlon One-Step paddle brush instead. This model is made for users with curlier hair. You can get it for $35.29. Reviewers of this brush also say it's the best thing they've bought for their hair!
30. Salt & Stone extra strength, clear glide deodorant if you're seeking an aluminum-free option that'll not only keep you feeling and smelling fresh, but it'll also hydrate your skin with a winning combo of hyaluronic acid and moisturizer. The delightful scent profiles include santal and vetiver, bergamot and hinoki, and black rose and oud!
Psst — reviewers mention that the Santal & Veviter scent smells a LOT like Le Labo's famous Santal 33!
Promising review: "Best deodorant ever. I tried it thinking it will be a waste of money, mostly because it's the most expensive deodorant I have purchased. Though I wish it were a little cheaper, let me tell you, from 8 a.m. to 8 p.m. it was as fresh as if I had just applied it — oh, and it's the height of summer for me. I expected it to fail me as I do a cycle class at the gym and trust me when I am done I am soaking wet. I got home, and this deodorant is still as fresh as when I applied it. With the bikes so close to each other for the first time I was not conscious of me having workout body odor. This deodorant is now my new best friend!!" — Nashie
31. A set of terry cloth spa headbands perfect for holding your hair back as you apply a face mask, do your makeup, or wash your face at the end of the day.
Promising review:"These headbands are a staple piece for me when I am getting ready for any event. I wear them in the morning to wash my face, do my morning routine and begin my makeup process, and it keeps my hair out of my face perfectly. Not to mention they're very comfortable, most of the time I forget it's still on my head!" — Kaitlyn Taylor
32. Marc Anthony "Grow Long" Leave-In Conditioner Spray, which helps prevent breakage while gently detangling your precious locks. It's rich in biotin, vitamin E, and caffeine, making it great for curly, dry, and damaged hair types!
www.amazon.com, www.amazon.com
This is designed for all hair types. For results, you should apply it to wet or damp hair from root to end, then style as usual without rinsing out.
Promising review: "This stuff is magical! Honestly, it's the best leave-in conditioner I have ever used on my hair. I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!" — Penelope
Price: $7.67
33. A set of breathable bamboo socks because your feet deserve to be spoiled every now and then, too! These are the kinda chic socks you can proudly wear when you're out and about yet also enjoy the cozy factor while lounging at home.
Amazon
Promising review: "Absolute game-changer in the sock department! These socks are incredibly soft, thanks to their bamboo fabric, which feels luxurious against the skin. The mini crew length is perfect for wearing with sneakers or low-cut shoes, providing just the right amount of coverage without being too bulky. I love how breathable and moisture-wicking they are, keeping my feet cool and dry throughout the day. Plus, the reinforced heel and toe add durability, ensuring these socks hold up wash after wash." — Len
Price: $13.99 for a set of three (available in eight color combos and in sets of two or five)
Reviews in this post have been edited for length and/or clarity.