The TikTok-Loved On Cloud 6 Shoe Is Now Available in Summer 2025's Trending Butter Yellow Colorway
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Butter yellow is one of the biggest color trends of this season. Surprised? You shouldn't be, as the spring 2025 runways were absolutely flooded with it, with a range of takes perfectly demonstrating the color's versatility. At Chloé, it allowed a soft suede jacket to look even softer and more feminine; on Toteme's runway, butter yellow was responsible for making models appear as if they were draped in soft morning light, and, in Chanel's interpretation, the color looked as ethereal as ever in billowing, semi-sheer separates. In the celebrity sphere, the mellow pastel can't stop showing its face, either. Dubbed 'Hollywood's hottest hue,' it's been co-opted by everyone from Katie Holmes and Kate Middleton to Timothée Chalamet at the 2025 Oscars.
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And now, the butter yellow trend is extending its reign into footwear, too. Getting in on all the buttery hype, Swiss sneaker brand On just dropped its buzzy Cloud 6 runner in a pale yellow called 'Blonde,' and it's safe to say we're ordering multiple pairs immediately.
The Cloud 6 shoe, which retails for $150 and is offered in both men's and women's styles, first debuted in March 2025 as the latest version of On's internet-loved Cloud silhouette. In the first month of its release, it was already garnering hype on TikTok — where the brand is a regular favorite amongst sneaker enthusiasts. New-and-improved features of the sneaker include a redesigned sockliner, a wider opening for a more inclusive fit, enhanced durability, a slightly tweaked shape for further reduction in pronation, a greater number of CloudTec 'pods' in the midsole (this being an instantly recognizable marker of the On brand) for more responsiveness, and higher traction. On calls the Cloud 6 its 'all-day signature shoe,' which confirms you can totally wear it around the clock — from your shift at work to the gym to drinks with friends — and even venture so far as to match the 'Blonde' colorway to your most-worn dresses, seeing as how it's just subtle enough to act as a sartorial chameleon.
$150
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Looking for even more styling inspiration for your butter yellow On Cloud 6 sneakers? We see it working hand in hand with breezy linen trousers for your Euro Summer trip, as well as a tenniscore-inspired outfit on and off the court: powered by a pleated tennis skirt and a cardigan tied around your shoulders. Into midi A-line skirt and camisole pairings lately, as all the cool girls are? The sneaker will inject some instant sportiness when added there. While that combination may seem like an odd pairing, just take note from the eye-catching sneakers-plus-dress mashups that hit the spring 2025 runways of labels like Loewe, Cecilie Bahnsen, Proenza Schouler, and Coach. Some of the sneakers designers styled with dresses and skirts were of the chunky, sporty variety, but On's Cloud 6 is streamlined and lightweight enough to be even more dress-friendly.
Styled with: Beyond Yoga Score Pleated Minidress ($128), Aritzia Tna Tennis Cardigan ($128), Sporty & Rich New York '94 Baseball Cap ($65), and Urban Outfitters Athletic Striped Scrunch Crew Sock ($12).
On's latest Cloud 6 color launch in the color of summer is more proof the sportswear brand is continuing its meteoric rise. Last year, Footwear News reported on it moving aggressively into the tennis space, while also being embraced by non-athletes who appreciate On's shoes for their innate 'cool' factor. It's also harnessed recent popular appeal by tapping Zendaya as a brand partner. In the luxury fashion space, On has also made waves by teaming up with Loewe, which helped it bestow the designer treatment on the Cloudtilt model: through the Cloudtilt Loewe and Cloudtilt Loewe 2, the latter of which was deemed the hottest product for Q2 of 2024 by the Lyst Index. The collaboration shows no signs of slowing down, since just a week ago the Cloudventure Loewe 2 hit the shelves and was accompanied by well-deserved fanfare.
While stars haven't yet been seen out and about in the On Cloud 6 shoes' 'Blonde' variation — it just launched, after all, and no one can move that fast (even in On sneakers!) — the brand has had a loyal celebrity following for many years. Last June, Jill Biden donned a white pair of low-pro On shoes in conjunction with a bright-blue pantsuit; Emily Ratajkowski, Gisele Bündchen, and Lucy Hale, too, have walked around the streets in various trusty On styles.
Ready to invest in the shoe you likely won't want to take off all summer: packing it into your overnight bag for every vacation, putting miles on it outside or on the treadmill, and even making it complement date night 'fits? Shop the On Cloud 6 sneaker in its newest, butter-yellow iteration below.$150
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$160
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$140
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$160
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For more than 75 years, Footwear News has been the shoe authority. Our coverage spans top industry news, retail trends, head-to-toe fashion, athletic and outdoor analysis, and more. Footwear News' global network of editors has carefully curated all product selections featured using our expansive brand knowledge and thorough research to find quality, long-lasting items.
Since 1910, WWD — often referred to as 'the fashion bible' — has been the leading industry voice of authority for senior executives in the global women's and men's fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD's breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD's editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Stacia Datskovska is a Senior Commerce Writer at WWD and FN. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor's degree in journalism and international relations. Datskovska frequently covers new footwear releases and updates on archival styles, including those in the On universe.
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