Mercedes Acknowledges Customer Loss Following V8 Engine Removal in the New C63
In 2022, Mercedes-Benz took a bold step by swapping the beloved twin-turbo V8 in the AMG C63 for a four-cylinder hybrid system. Although the new C63 boasts advanced technology and increased power, it has struggled to capture the excitement and emotional connection of its predecessors. This shift has alienated some loyal customers, with a portion of the brand's core audience moving away due to their preference for V8 engines.
The leadership at AMG has recognized these challenges, noting that while the new C63 represents a remarkable engineering achievement, its benefits were not communicated effectively. Efforts to educate sales teams and customers about the advanced hybrid technology fell short, leading to mixed reception. However, Mercedes remains confident in the vehicle's capabilities and is determined to better highlight the strengths of the new C63 in the future.
Despite its cutting-edge features, the new C63 has been criticized for losing the visceral appeal of the V8. The additional weight from its hybrid batteries has further diminished its emotional allure, even as its specifications stand as a testament to engineering excellence.
Specifications of the New C63 for 2025
The AMG C63 S E Performance is powered by a plug-in hybrid system (PHEV) that combines a 2.0-liter turbocharged four-cylinder gasoline engine producing 476 hp and 542 Nm of torque with a 9-speed automatic transmission. An electric motor generating 204 hp and a two-speed transmission further enhance the system, delivering a combined output of 680 hp and 1,020 Nm of torque. This makes the new C63 the most powerful production C-Class ever created.
Weighing 2,111 kg, the high-performance hybrid accelerates from 0 to 100 km/h in 3.4 seconds. Its top speed is electronically limited to 250 km/h, with optional packages available to increase it to 270 km/h or 280 km/h, depending on configuration.
Price of the New C63
In the UAE, the new C63 is available starting at $148,645, or approximately 545,900 Emirati dirhams.
While the car showcases remarkable technological advancements, its reception has been hindered by the absence of the iconic V8 engine and a lack of initial customer engagement. Mercedes continues to address these challenges, hoping to restore the excitement that once defined the AMG C63 legacy.
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