Ram Trucks Australia celebrates 30,000 deliveries of its big American pickup trucks
A customer based in south-east Queensland took delivery of the company's 30,000th vehicle, a Delmonico Red Ram 1500 Limited, in late June 2025.
By the end of June, Ram Trucks Australia had reached 30,123 deliveries.
The result comes just over a decade since the first Ram was sold in Australia on December 24 – Christmas Eve – in 2015.
Ram Trucks Australia celebrated the production of 30,000 locally remanufactured vehicles last May, with a Billet Silver Big Horn rolling out of its facility in Melbourne.
"We would like to thank our customers who drove us to this incredible milestone of 30,000 sales in Australia," Ram Trucks Australia general manager Jeff Barber said in a statement.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
"We also must thank the 200-plus production line workers and 50-plus engineers in Melbourne who remanufacture our vehicles from left-hand-drive to right-hand-drive to factory quality and safety standards.
"From humble beginnings we achieved a level of sales success that exceeded our expectations."
The Ram 1500 lineup here was updated in 2025 with a facelifted model bringing the new-generation twin-turbocharged 3.0-litre 'Hurricane' inline six-cylinder petrol engine and eight-speed automatic with four-wheel drive.
Offered in two model grades, the Hurricane-powered 1500 produces 313kW of power and 635Nm of torque in the entry-level Laramie Sport – at $141,950 before on-road costs – and 403kW/707Nm in the $159,590 Limited.
Both were previously powered by a thirstier 5.7-litre V8 petrol engine making 291kW/556Nm, dropped for 2025 – although there are still stocks of the 2024 V8-powered Ram 1500 Big Horn in Australia.
Yet Ram has confirmed the return of the V8 to US showrooms, with the 5.7-litre 'Hemi' making a comeback in the 1500 next year, although Ram Trucks Australia has not yet announced if that means a return to the local lineup.
"The return of the Hemi V8 is a decision that has been made for the US market. As it stands today, there is no guarantee the Hemi V8 will return to Australian showrooms," said a Ram Trucks Australia spokesperson.
Ram Trucks Australia has faced off a growing number of competitors arriving on the scene since its 2015 start.
It was pipped at the post for the top spot in full-size pick-up sales last year, with the Chevrolet Silverado – the only competitor currently offering a V8 in Australia – selling 10 more units with a total of 3862.
In the first six months of 2025, the Silverado leads the Ram with 1807 deliveries against 1663, both well ahead of the Ford F-150 on 545 – with the latter currently thwarted by an official stop-sale placed upon it by Ford Australia.
The newest entry to the class, the Toyota Tundra, notched 378 deliveries to the end of June.
The Ram, Chevrolet and Toyota are 'remanufactured' to right-hand drive by Walkinshaw Automotive in Melbourne, with the Ford the outlier as it's converted by Thai-based company RMA in a facility north of Melbourne.
MORE: Explore the Ram Trucks showroom
MORE: Ram 1500 revives Hemi V8 as brand fixes "mistake", Australian return unconfirmed
Content originally sourced from: CarExpert.com.au
Ram Trucks Australia has notched a milestone, with its 30,000th vehicle delivered since its local operation began in 2015.
A customer based in south-east Queensland took delivery of the company's 30,000th vehicle, a Delmonico Red Ram 1500 Limited, in late June 2025.
By the end of June, Ram Trucks Australia had reached 30,123 deliveries.
The result comes just over a decade since the first Ram was sold in Australia on December 24 – Christmas Eve – in 2015.
Ram Trucks Australia celebrated the production of 30,000 locally remanufactured vehicles last May, with a Billet Silver Big Horn rolling out of its facility in Melbourne.
"We would like to thank our customers who drove us to this incredible milestone of 30,000 sales in Australia," Ram Trucks Australia general manager Jeff Barber said in a statement.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
"We also must thank the 200-plus production line workers and 50-plus engineers in Melbourne who remanufacture our vehicles from left-hand-drive to right-hand-drive to factory quality and safety standards.
"From humble beginnings we achieved a level of sales success that exceeded our expectations."
The Ram 1500 lineup here was updated in 2025 with a facelifted model bringing the new-generation twin-turbocharged 3.0-litre 'Hurricane' inline six-cylinder petrol engine and eight-speed automatic with four-wheel drive.
Offered in two model grades, the Hurricane-powered 1500 produces 313kW of power and 635Nm of torque in the entry-level Laramie Sport – at $141,950 before on-road costs – and 403kW/707Nm in the $159,590 Limited.
Both were previously powered by a thirstier 5.7-litre V8 petrol engine making 291kW/556Nm, dropped for 2025 – although there are still stocks of the 2024 V8-powered Ram 1500 Big Horn in Australia.
Yet Ram has confirmed the return of the V8 to US showrooms, with the 5.7-litre 'Hemi' making a comeback in the 1500 next year, although Ram Trucks Australia has not yet announced if that means a return to the local lineup.
"The return of the Hemi V8 is a decision that has been made for the US market. As it stands today, there is no guarantee the Hemi V8 will return to Australian showrooms," said a Ram Trucks Australia spokesperson.
Ram Trucks Australia has faced off a growing number of competitors arriving on the scene since its 2015 start.
It was pipped at the post for the top spot in full-size pick-up sales last year, with the Chevrolet Silverado – the only competitor currently offering a V8 in Australia – selling 10 more units with a total of 3862.
In the first six months of 2025, the Silverado leads the Ram with 1807 deliveries against 1663, both well ahead of the Ford F-150 on 545 – with the latter currently thwarted by an official stop-sale placed upon it by Ford Australia.
The newest entry to the class, the Toyota Tundra, notched 378 deliveries to the end of June.
The Ram, Chevrolet and Toyota are 'remanufactured' to right-hand drive by Walkinshaw Automotive in Melbourne, with the Ford the outlier as it's converted by Thai-based company RMA in a facility north of Melbourne.
MORE: Explore the Ram Trucks showroom
MORE: Ram 1500 revives Hemi V8 as brand fixes "mistake", Australian return unconfirmed
Content originally sourced from: CarExpert.com.au
Ram Trucks Australia has notched a milestone, with its 30,000th vehicle delivered since its local operation began in 2015.
A customer based in south-east Queensland took delivery of the company's 30,000th vehicle, a Delmonico Red Ram 1500 Limited, in late June 2025.
By the end of June, Ram Trucks Australia had reached 30,123 deliveries.
The result comes just over a decade since the first Ram was sold in Australia on December 24 – Christmas Eve – in 2015.
Ram Trucks Australia celebrated the production of 30,000 locally remanufactured vehicles last May, with a Billet Silver Big Horn rolling out of its facility in Melbourne.
"We would like to thank our customers who drove us to this incredible milestone of 30,000 sales in Australia," Ram Trucks Australia general manager Jeff Barber said in a statement.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
"We also must thank the 200-plus production line workers and 50-plus engineers in Melbourne who remanufacture our vehicles from left-hand-drive to right-hand-drive to factory quality and safety standards.
"From humble beginnings we achieved a level of sales success that exceeded our expectations."
The Ram 1500 lineup here was updated in 2025 with a facelifted model bringing the new-generation twin-turbocharged 3.0-litre 'Hurricane' inline six-cylinder petrol engine and eight-speed automatic with four-wheel drive.
Offered in two model grades, the Hurricane-powered 1500 produces 313kW of power and 635Nm of torque in the entry-level Laramie Sport – at $141,950 before on-road costs – and 403kW/707Nm in the $159,590 Limited.
Both were previously powered by a thirstier 5.7-litre V8 petrol engine making 291kW/556Nm, dropped for 2025 – although there are still stocks of the 2024 V8-powered Ram 1500 Big Horn in Australia.
Yet Ram has confirmed the return of the V8 to US showrooms, with the 5.7-litre 'Hemi' making a comeback in the 1500 next year, although Ram Trucks Australia has not yet announced if that means a return to the local lineup.
"The return of the Hemi V8 is a decision that has been made for the US market. As it stands today, there is no guarantee the Hemi V8 will return to Australian showrooms," said a Ram Trucks Australia spokesperson.
Ram Trucks Australia has faced off a growing number of competitors arriving on the scene since its 2015 start.
It was pipped at the post for the top spot in full-size pick-up sales last year, with the Chevrolet Silverado – the only competitor currently offering a V8 in Australia – selling 10 more units with a total of 3862.
In the first six months of 2025, the Silverado leads the Ram with 1807 deliveries against 1663, both well ahead of the Ford F-150 on 545 – with the latter currently thwarted by an official stop-sale placed upon it by Ford Australia.
The newest entry to the class, the Toyota Tundra, notched 378 deliveries to the end of June.
The Ram, Chevrolet and Toyota are 'remanufactured' to right-hand drive by Walkinshaw Automotive in Melbourne, with the Ford the outlier as it's converted by Thai-based company RMA in a facility north of Melbourne.
MORE: Explore the Ram Trucks showroom
MORE: Ram 1500 revives Hemi V8 as brand fixes "mistake", Australian return unconfirmed
Content originally sourced from: CarExpert.com.au
Ram Trucks Australia has notched a milestone, with its 30,000th vehicle delivered since its local operation began in 2015.
A customer based in south-east Queensland took delivery of the company's 30,000th vehicle, a Delmonico Red Ram 1500 Limited, in late June 2025.
By the end of June, Ram Trucks Australia had reached 30,123 deliveries.
The result comes just over a decade since the first Ram was sold in Australia on December 24 – Christmas Eve – in 2015.
Ram Trucks Australia celebrated the production of 30,000 locally remanufactured vehicles last May, with a Billet Silver Big Horn rolling out of its facility in Melbourne.
"We would like to thank our customers who drove us to this incredible milestone of 30,000 sales in Australia," Ram Trucks Australia general manager Jeff Barber said in a statement.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
"We also must thank the 200-plus production line workers and 50-plus engineers in Melbourne who remanufacture our vehicles from left-hand-drive to right-hand-drive to factory quality and safety standards.
"From humble beginnings we achieved a level of sales success that exceeded our expectations."
The Ram 1500 lineup here was updated in 2025 with a facelifted model bringing the new-generation twin-turbocharged 3.0-litre 'Hurricane' inline six-cylinder petrol engine and eight-speed automatic with four-wheel drive.
Offered in two model grades, the Hurricane-powered 1500 produces 313kW of power and 635Nm of torque in the entry-level Laramie Sport – at $141,950 before on-road costs – and 403kW/707Nm in the $159,590 Limited.
Both were previously powered by a thirstier 5.7-litre V8 petrol engine making 291kW/556Nm, dropped for 2025 – although there are still stocks of the 2024 V8-powered Ram 1500 Big Horn in Australia.
Yet Ram has confirmed the return of the V8 to US showrooms, with the 5.7-litre 'Hemi' making a comeback in the 1500 next year, although Ram Trucks Australia has not yet announced if that means a return to the local lineup.
"The return of the Hemi V8 is a decision that has been made for the US market. As it stands today, there is no guarantee the Hemi V8 will return to Australian showrooms," said a Ram Trucks Australia spokesperson.
Ram Trucks Australia has faced off a growing number of competitors arriving on the scene since its 2015 start.
It was pipped at the post for the top spot in full-size pick-up sales last year, with the Chevrolet Silverado – the only competitor currently offering a V8 in Australia – selling 10 more units with a total of 3862.
In the first six months of 2025, the Silverado leads the Ram with 1807 deliveries against 1663, both well ahead of the Ford F-150 on 545 – with the latter currently thwarted by an official stop-sale placed upon it by Ford Australia.
The newest entry to the class, the Toyota Tundra, notched 378 deliveries to the end of June.
The Ram, Chevrolet and Toyota are 'remanufactured' to right-hand drive by Walkinshaw Automotive in Melbourne, with the Ford the outlier as it's converted by Thai-based company RMA in a facility north of Melbourne.
MORE: Explore the Ram Trucks showroom
MORE: Ram 1500 revives Hemi V8 as brand fixes "mistake", Australian return unconfirmed
Content originally sourced from: CarExpert.com.au
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Click here to get a great deal. Asked about how the ever-changing EV market has impacted Cupra's approach, particularly with regards to re-introducing the Born, Mr Shafer said the Spanish brand will focus on driver enjoyment and value to stand out from increasing competition from the likes of emerging Chinese brands. "Cupra doesn't aspire to be all things to all people… so we really want to make sure that we're bringing cars that are appealing to people's emotions, and are above all fun to drive," Mr Shafer said. "With the Born, we got a lot of positive feedback on the ride and handling, and how there was a feeling of quality. I think these aspects take the VZ up to another level in terms of the responsiveness. "Bringing Tavascan into the market, in the EV space just making sure you've got a product that doesn't follow the others [is important]. "[Pricing] is always a challenge, and we don't take anything for granted in the Australian market. 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Other changes under the skin of the VZ include a slightly larger 79kWh battery pack and a new DCC Sport chassis setup that includes revised dampers, anti-roll bars and rear springs. Exterior upgrades are limited to wider tyres and a choice of two 20-inch alloy wheel designs (globally): either forged or with 3D copper inserts. Two new colours join the palette: Midnight Black and Dark Forest green. Inside the cabin, the VZ is ready for the racetrack with bucket seats finished in recycled materials. The tech has also been improved over the base car, with the fitment of an upsized 12.9-inch infotainment touchscreen that features Cupra's latest operating system. The early 2026 launch timing is yet another delay for the flagship Born, which was originally due in May 2025, then pushed back to late 2025 as recently as March. This means when it arrives, it will be almost a year late. No doubt one reason for the delay is the Spanish brand's local strategy of giving each new model "the right time in the sun", as communicated by Cupra Australia's former director Ben Wilks earlier this year. "It's important to really roll these out responsibly in terms of timing. Each of these models needs the right time in the sun," Mr Wilks told CarExpert in March. "These are not necessarily delays from a factory perspective, but rather structure and order from our perspective." However, since Mr Wilks' comments launch timings for several new models have changed again. The facelifted Formentor and hotter Born VZ electric hatch were both initially due on sale here before the end of 2025, and now both are coming early next year. Stay tuned to CarExpert for all the latest Cupra Born updates MORE: Explore the Cupra Born showroom Content originally sourced from: Cupra Australia will finally bring the 240kW Born VZ electric hot hatch early in 2026, though customers eager for less powerful variants will have to wait a little longer. Speaking with CarExpert, head of product for Cupra Australia – Jeff Shafer – said the high-performance Born will arrive at the beginning of next year (despite being earmarked for late-2025 as recently as March), while lesser variants may arrive with an incoming mid-life facelift. "We're in the process of planning the rest of the Born range beyond the VZ – even for the VZ we're still locking in a couple of final details," Mr Shafer said. "There's a facelift coming soon, so we're looking at the timing in terms of whether it makes sense to bring [lower variants] back in the shorter term, or wait for the [mid-life update]." CarExpert can save you thousands on a new car. Click here to get a great deal. Asked about how the ever-changing EV market has impacted Cupra's approach, particularly with regards to re-introducing the Born, Mr Shafer said the Spanish brand will focus on driver enjoyment and value to stand out from increasing competition from the likes of emerging Chinese brands. "Cupra doesn't aspire to be all things to all people… so we really want to make sure that we're bringing cars that are appealing to people's emotions, and are above all fun to drive," Mr Shafer said. "With the Born, we got a lot of positive feedback on the ride and handling, and how there was a feeling of quality. I think these aspects take the VZ up to another level in terms of the responsiveness. "Bringing Tavascan into the market, in the EV space just making sure you've got a product that doesn't follow the others [is important]. "[Pricing] is always a challenge, and we don't take anything for granted in the Australian market. It did move very quickly, so we're trying to make sure we're bringing a product that has the right positioning, offers value that customers can see. "But also, making sure that the points of difference that we believe we have in design, ride and handling, and calibration of our assistance systems is also communicated so that people understand what they're getting for their money," Mr Shafer continued. "It's important that people feel like they have value. So we're not always chasing the cheapest price point, I don't think that's ever our position, but you definitely have to have a value that people can see and appreciate." The Cupra Born VZ features a single rear-mounted electric motor producing 240kW of power and 545Nm of torque, increases of 70kW and 235Nm over the standard 170kW Born that is now sold out in Australia. As a result, the Born VZ can sprint from 0-100km/h in 5.6 seconds, and reach a top speed of 200km/h. Other changes under the skin of the VZ include a slightly larger 79kWh battery pack and a new DCC Sport chassis setup that includes revised dampers, anti-roll bars and rear springs. Exterior upgrades are limited to wider tyres and a choice of two 20-inch alloy wheel designs (globally): either forged or with 3D copper inserts. Two new colours join the palette: Midnight Black and Dark Forest green. Inside the cabin, the VZ is ready for the racetrack with bucket seats finished in recycled materials. The tech has also been improved over the base car, with the fitment of an upsized 12.9-inch infotainment touchscreen that features Cupra's latest operating system. The early 2026 launch timing is yet another delay for the flagship Born, which was originally due in May 2025, then pushed back to late 2025 as recently as March. This means when it arrives, it will be almost a year late. No doubt one reason for the delay is the Spanish brand's local strategy of giving each new model "the right time in the sun", as communicated by Cupra Australia's former director Ben Wilks earlier this year. "It's important to really roll these out responsibly in terms of timing. Each of these models needs the right time in the sun," Mr Wilks told CarExpert in March. "These are not necessarily delays from a factory perspective, but rather structure and order from our perspective." However, since Mr Wilks' comments launch timings for several new models have changed again. The facelifted Formentor and hotter Born VZ electric hatch were both initially due on sale here before the end of 2025, and now both are coming early next year. Stay tuned to CarExpert for all the latest Cupra Born updates MORE: Explore the Cupra Born showroom Content originally sourced from:
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The Honda Prelude name will return to Australian showrooms for the first time in 25 years with its planned arrival in mid-2026, but it won't sit alongside any direct rivals nor set sales charts on fire, according to the brand. The Prelude was previously a mainstay in a highly competitive sports car market which has shrunk to a handful of models, including the Subaru BRZ and Toyota GR86, Ford Mustang, Nissan Z and Toyota Supra. According to Honda, none of these are direct rivals to the 2026 Prelude, which will be the first to offer a hybrid powertrain. "By the nature of it, it's going to be a little bit in the market. There isn't going to be anything you can neatly say, it's a direct competitor of that – it's just seen in a lot of different spaces," said Honda Australia managing director, Rob Thorp. CarExpert can save you thousands on a new car. Click here to get a great deal. The sentiment is backed up by Honda Australia CEO Jay Joseph, who told CarExpert: "Prelude is a really fun car, but it's not a high-volume car. "It's a bit of a Swiss Army Knife – it really doesn't fit neatly into a segment and I think that's the opportunity that we get to leverage." In the Prelude's final year in Australia, 2001, total sales across the 'Sports' segment were 8820 across all makes, making up 1.14 per cent of all the 772,681 new vehicles sold that year. In 2024, the same Sports segment saw 10,633 sales, making up an even smaller 0.87 per cent share of all new cars sold (not including brands like Mahindra, Tesla and Polestar brands, which don't report to the official VFACTS figures, and would reduce this number further). While the price of the Prelude in Australia is yet to be announced, it will enter a dramatically different battleground when it returns in mid-2026 – but does the sports car market have room for another competitor in Prelude? "Yes, we think it does," Honda Australia managing director Ron Thorp told CarExpert. "We've actually been planning this for a little while, and … the nature of the model is it doesn't fit a market segment easily. "It will, from a VFACTS perspective and pricing, but the customer who we think will be interested, it's going to be quite a wide, broad base." "If you look at [Civic] Type R, we know who wants to buy Type R," Mr Thorp said. "Looking at the Prelude, it could be a sports cars person, but you could sort of see, to be honest, older males who used to own them back in the 90s buying them again – I think it's going to reattract a lot of consumers back to the Honda brand. "You can see it opening up to a female audience as well because of the way it looks and drives and handles. "We sort of think that this is where the customer segment group might be," Mr Thorp said, with the Prelude potentially able to "attract a lot of different people from a lot of different areas". "It's also going to provide an opportunity to actually conquest and speak to new customers at the same time, and the combination of the two will allow us to generate great [brand] awareness and start to put Honda on a consideration list." More: Everything Honda Content originally sourced from: The Honda Prelude name will return to Australian showrooms for the first time in 25 years with its planned arrival in mid-2026, but it won't sit alongside any direct rivals nor set sales charts on fire, according to the brand. The Prelude was previously a mainstay in a highly competitive sports car market which has shrunk to a handful of models, including the Subaru BRZ and Toyota GR86, Ford Mustang, Nissan Z and Toyota Supra. According to Honda, none of these are direct rivals to the 2026 Prelude, which will be the first to offer a hybrid powertrain. "By the nature of it, it's going to be a little bit in the market. There isn't going to be anything you can neatly say, it's a direct competitor of that – it's just seen in a lot of different spaces," said Honda Australia managing director, Rob Thorp. CarExpert can save you thousands on a new car. Click here to get a great deal. The sentiment is backed up by Honda Australia CEO Jay Joseph, who told CarExpert: "Prelude is a really fun car, but it's not a high-volume car. "It's a bit of a Swiss Army Knife – it really doesn't fit neatly into a segment and I think that's the opportunity that we get to leverage." In the Prelude's final year in Australia, 2001, total sales across the 'Sports' segment were 8820 across all makes, making up 1.14 per cent of all the 772,681 new vehicles sold that year. In 2024, the same Sports segment saw 10,633 sales, making up an even smaller 0.87 per cent share of all new cars sold (not including brands like Mahindra, Tesla and Polestar brands, which don't report to the official VFACTS figures, and would reduce this number further). While the price of the Prelude in Australia is yet to be announced, it will enter a dramatically different battleground when it returns in mid-2026 – but does the sports car market have room for another competitor in Prelude? "Yes, we think it does," Honda Australia managing director Ron Thorp told CarExpert. "We've actually been planning this for a little while, and … the nature of the model is it doesn't fit a market segment easily. "It will, from a VFACTS perspective and pricing, but the customer who we think will be interested, it's going to be quite a wide, broad base." "If you look at [Civic] Type R, we know who wants to buy Type R," Mr Thorp said. "Looking at the Prelude, it could be a sports cars person, but you could sort of see, to be honest, older males who used to own them back in the 90s buying them again – I think it's going to reattract a lot of consumers back to the Honda brand. "You can see it opening up to a female audience as well because of the way it looks and drives and handles. "We sort of think that this is where the customer segment group might be," Mr Thorp said, with the Prelude potentially able to "attract a lot of different people from a lot of different areas". "It's also going to provide an opportunity to actually conquest and speak to new customers at the same time, and the combination of the two will allow us to generate great [brand] awareness and start to put Honda on a consideration list." More: Everything Honda Content originally sourced from: The Honda Prelude name will return to Australian showrooms for the first time in 25 years with its planned arrival in mid-2026, but it won't sit alongside any direct rivals nor set sales charts on fire, according to the brand. The Prelude was previously a mainstay in a highly competitive sports car market which has shrunk to a handful of models, including the Subaru BRZ and Toyota GR86, Ford Mustang, Nissan Z and Toyota Supra. According to Honda, none of these are direct rivals to the 2026 Prelude, which will be the first to offer a hybrid powertrain. "By the nature of it, it's going to be a little bit in the market. There isn't going to be anything you can neatly say, it's a direct competitor of that – it's just seen in a lot of different spaces," said Honda Australia managing director, Rob Thorp. CarExpert can save you thousands on a new car. Click here to get a great deal. The sentiment is backed up by Honda Australia CEO Jay Joseph, who told CarExpert: "Prelude is a really fun car, but it's not a high-volume car. "It's a bit of a Swiss Army Knife – it really doesn't fit neatly into a segment and I think that's the opportunity that we get to leverage." In the Prelude's final year in Australia, 2001, total sales across the 'Sports' segment were 8820 across all makes, making up 1.14 per cent of all the 772,681 new vehicles sold that year. In 2024, the same Sports segment saw 10,633 sales, making up an even smaller 0.87 per cent share of all new cars sold (not including brands like Mahindra, Tesla and Polestar brands, which don't report to the official VFACTS figures, and would reduce this number further). While the price of the Prelude in Australia is yet to be announced, it will enter a dramatically different battleground when it returns in mid-2026 – but does the sports car market have room for another competitor in Prelude? "Yes, we think it does," Honda Australia managing director Ron Thorp told CarExpert. "We've actually been planning this for a little while, and … the nature of the model is it doesn't fit a market segment easily. "It will, from a VFACTS perspective and pricing, but the customer who we think will be interested, it's going to be quite a wide, broad base." "If you look at [Civic] Type R, we know who wants to buy Type R," Mr Thorp said. "Looking at the Prelude, it could be a sports cars person, but you could sort of see, to be honest, older males who used to own them back in the 90s buying them again – I think it's going to reattract a lot of consumers back to the Honda brand. "You can see it opening up to a female audience as well because of the way it looks and drives and handles. "We sort of think that this is where the customer segment group might be," Mr Thorp said, with the Prelude potentially able to "attract a lot of different people from a lot of different areas". "It's also going to provide an opportunity to actually conquest and speak to new customers at the same time, and the combination of the two will allow us to generate great [brand] awareness and start to put Honda on a consideration list." More: Everything Honda Content originally sourced from: The Honda Prelude name will return to Australian showrooms for the first time in 25 years with its planned arrival in mid-2026, but it won't sit alongside any direct rivals nor set sales charts on fire, according to the brand. The Prelude was previously a mainstay in a highly competitive sports car market which has shrunk to a handful of models, including the Subaru BRZ and Toyota GR86, Ford Mustang, Nissan Z and Toyota Supra. According to Honda, none of these are direct rivals to the 2026 Prelude, which will be the first to offer a hybrid powertrain. "By the nature of it, it's going to be a little bit in the market. There isn't going to be anything you can neatly say, it's a direct competitor of that – it's just seen in a lot of different spaces," said Honda Australia managing director, Rob Thorp. CarExpert can save you thousands on a new car. Click here to get a great deal. The sentiment is backed up by Honda Australia CEO Jay Joseph, who told CarExpert: "Prelude is a really fun car, but it's not a high-volume car. "It's a bit of a Swiss Army Knife – it really doesn't fit neatly into a segment and I think that's the opportunity that we get to leverage." In the Prelude's final year in Australia, 2001, total sales across the 'Sports' segment were 8820 across all makes, making up 1.14 per cent of all the 772,681 new vehicles sold that year. In 2024, the same Sports segment saw 10,633 sales, making up an even smaller 0.87 per cent share of all new cars sold (not including brands like Mahindra, Tesla and Polestar brands, which don't report to the official VFACTS figures, and would reduce this number further). While the price of the Prelude in Australia is yet to be announced, it will enter a dramatically different battleground when it returns in mid-2026 – but does the sports car market have room for another competitor in Prelude? "Yes, we think it does," Honda Australia managing director Ron Thorp told CarExpert. "We've actually been planning this for a little while, and … the nature of the model is it doesn't fit a market segment easily. "It will, from a VFACTS perspective and pricing, but the customer who we think will be interested, it's going to be quite a wide, broad base." "If you look at [Civic] Type R, we know who wants to buy Type R," Mr Thorp said. "Looking at the Prelude, it could be a sports cars person, but you could sort of see, to be honest, older males who used to own them back in the 90s buying them again – I think it's going to reattract a lot of consumers back to the Honda brand. "You can see it opening up to a female audience as well because of the way it looks and drives and handles. "We sort of think that this is where the customer segment group might be," Mr Thorp said, with the Prelude potentially able to "attract a lot of different people from a lot of different areas". "It's also going to provide an opportunity to actually conquest and speak to new customers at the same time, and the combination of the two will allow us to generate great [brand] awareness and start to put Honda on a consideration list." More: Everything Honda Content originally sourced from:
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Ford posts $77.6 billion record revenue amid tariff losses
Ford has posted a $US36 million ($A55.9 million) loss in the second quarter (April-June) of 2025, the least of the US 'Big Three' since the introduction of import tariffs in the United States (US). In the first reporting period since US President Donald Trump introduced automotive tariffs – followed by broader tariffs unsettling the industry – Ford also announced a 22 per cent fall in earnings to $2.1 billion ($A3.26 billion). Yet the automaker said it achieved record quarterly revenue during the period of $US50.2 billion ($A77.6 billion), up 5.5 per cent year-on-year. Ford's commercial vehicle division, led by products including the Ford Ranger, F-150 and Transit, was the biggest contributor to the result, with US$2.3 billion (A$3.56bn) in profits. CarExpert can save you thousands on a new car. Click here to get a great deal. The automaker continued to post losses on winding down its electric vehicle (EV) programs, with a $US1.3 billion ($A2.0 billion) loss after an $US849 million ($A1.3 billion) Q1 loss and $US5.1 billion ($A7.9 billion) loss for the full year 2024. Ford's announcement follows results from rival US company General Motors (GM) which posted a $US1.1 billion ($A1.7 billion) loss of the last three month to the end of June, laying the blame for the loss entirely on the introduction of tariffs on imported vehicles, materials and parts. Rival Stellantis, Netherlands-based owner of iconic US brands Chrysler, Jeep, Ram Trucks and Dodge, posted a €2.3 billion (A$4.1 billion) loss for the first half of 2025. Bill Ford – great grandson of company founder, Henry Ford – said after the April 2, 2025, introduction of tariffs the automaker was to be the least impacted, given it has the largest US manufacturing footprint. US President Trump said the tariffs were designed to strengthen local manufacturing, with Ford since pushing the slogan "Ford Motor Company. From America. For America." On this week's call, Ford said it expects the tariffs to cost more than previously, increasing its earlier $US1.5 billion prediction to $US2 billion ($A3.11 billion) for the full year in 2025, with a total impact estimated to be $US3 billion ($A4.66 billion). The automaker took out a $US3 billion ($A4.66 billion) line of credit on July 29, the day before the earnings call. It enacted counter measures when the tariffs hit, such as offering staff pricing to all US customers to stave off predicted increases in showroom prices and also capitalise on margins of vehicles not impacted by tariffs. The move was followed by Stellantis for its brands in the US shortly after. Ford chief financial officer Sherry House said higher-than-expected tariffs on parts as well as a doubling of the duties on steel and aluminium to 50 per cent were the reason for the predicted higher costs of tariffs. "We recorded our fourth consecutive quarter of year-over-year cost improvement, excluding the impact of tariffs, building on progress we made last year when we closed roughly $1.5 billion [$A2.3 billion] of our competitive cost gap in material cost," Ms House said in a statement. "Our balance sheet keeps getting stronger, further enabling our ability to invest in areas of strength. We are remaking Ford into a higher-growth, higher-margin and more durable business — and allocating capital where we can compete, win and grow." Ford revised its earnings forecast for the year to $US6.5-7.5 billion ($A10.1-11.6 billion), having withdrawn previous guidance of $US7-8.5 billion ($A10.9-$13.2 billion). MORE: Ford slowing electric car rollout as losses mount MORE: Everything Ford Content originally sourced from: Ford has posted a $US36 million ($A55.9 million) loss in the second quarter (April-June) of 2025, the least of the US 'Big Three' since the introduction of import tariffs in the United States (US). In the first reporting period since US President Donald Trump introduced automotive tariffs – followed by broader tariffs unsettling the industry – Ford also announced a 22 per cent fall in earnings to $2.1 billion ($A3.26 billion). Yet the automaker said it achieved record quarterly revenue during the period of $US50.2 billion ($A77.6 billion), up 5.5 per cent year-on-year. Ford's commercial vehicle division, led by products including the Ford Ranger, F-150 and Transit, was the biggest contributor to the result, with US$2.3 billion (A$3.56bn) in profits. CarExpert can save you thousands on a new car. Click here to get a great deal. The automaker continued to post losses on winding down its electric vehicle (EV) programs, with a $US1.3 billion ($A2.0 billion) loss after an $US849 million ($A1.3 billion) Q1 loss and $US5.1 billion ($A7.9 billion) loss for the full year 2024. Ford's announcement follows results from rival US company General Motors (GM) which posted a $US1.1 billion ($A1.7 billion) loss of the last three month to the end of June, laying the blame for the loss entirely on the introduction of tariffs on imported vehicles, materials and parts. Rival Stellantis, Netherlands-based owner of iconic US brands Chrysler, Jeep, Ram Trucks and Dodge, posted a €2.3 billion (A$4.1 billion) loss for the first half of 2025. Bill Ford – great grandson of company founder, Henry Ford – said after the April 2, 2025, introduction of tariffs the automaker was to be the least impacted, given it has the largest US manufacturing footprint. US President Trump said the tariffs were designed to strengthen local manufacturing, with Ford since pushing the slogan "Ford Motor Company. From America. For America." On this week's call, Ford said it expects the tariffs to cost more than previously, increasing its earlier $US1.5 billion prediction to $US2 billion ($A3.11 billion) for the full year in 2025, with a total impact estimated to be $US3 billion ($A4.66 billion). The automaker took out a $US3 billion ($A4.66 billion) line of credit on July 29, the day before the earnings call. It enacted counter measures when the tariffs hit, such as offering staff pricing to all US customers to stave off predicted increases in showroom prices and also capitalise on margins of vehicles not impacted by tariffs. The move was followed by Stellantis for its brands in the US shortly after. Ford chief financial officer Sherry House said higher-than-expected tariffs on parts as well as a doubling of the duties on steel and aluminium to 50 per cent were the reason for the predicted higher costs of tariffs. "We recorded our fourth consecutive quarter of year-over-year cost improvement, excluding the impact of tariffs, building on progress we made last year when we closed roughly $1.5 billion [$A2.3 billion] of our competitive cost gap in material cost," Ms House said in a statement. "Our balance sheet keeps getting stronger, further enabling our ability to invest in areas of strength. We are remaking Ford into a higher-growth, higher-margin and more durable business — and allocating capital where we can compete, win and grow." Ford revised its earnings forecast for the year to $US6.5-7.5 billion ($A10.1-11.6 billion), having withdrawn previous guidance of $US7-8.5 billion ($A10.9-$13.2 billion). MORE: Ford slowing electric car rollout as losses mount MORE: Everything Ford Content originally sourced from: Ford has posted a $US36 million ($A55.9 million) loss in the second quarter (April-June) of 2025, the least of the US 'Big Three' since the introduction of import tariffs in the United States (US). In the first reporting period since US President Donald Trump introduced automotive tariffs – followed by broader tariffs unsettling the industry – Ford also announced a 22 per cent fall in earnings to $2.1 billion ($A3.26 billion). Yet the automaker said it achieved record quarterly revenue during the period of $US50.2 billion ($A77.6 billion), up 5.5 per cent year-on-year. Ford's commercial vehicle division, led by products including the Ford Ranger, F-150 and Transit, was the biggest contributor to the result, with US$2.3 billion (A$3.56bn) in profits. CarExpert can save you thousands on a new car. Click here to get a great deal. The automaker continued to post losses on winding down its electric vehicle (EV) programs, with a $US1.3 billion ($A2.0 billion) loss after an $US849 million ($A1.3 billion) Q1 loss and $US5.1 billion ($A7.9 billion) loss for the full year 2024. Ford's announcement follows results from rival US company General Motors (GM) which posted a $US1.1 billion ($A1.7 billion) loss of the last three month to the end of June, laying the blame for the loss entirely on the introduction of tariffs on imported vehicles, materials and parts. Rival Stellantis, Netherlands-based owner of iconic US brands Chrysler, Jeep, Ram Trucks and Dodge, posted a €2.3 billion (A$4.1 billion) loss for the first half of 2025. Bill Ford – great grandson of company founder, Henry Ford – said after the April 2, 2025, introduction of tariffs the automaker was to be the least impacted, given it has the largest US manufacturing footprint. US President Trump said the tariffs were designed to strengthen local manufacturing, with Ford since pushing the slogan "Ford Motor Company. From America. For America." On this week's call, Ford said it expects the tariffs to cost more than previously, increasing its earlier $US1.5 billion prediction to $US2 billion ($A3.11 billion) for the full year in 2025, with a total impact estimated to be $US3 billion ($A4.66 billion). The automaker took out a $US3 billion ($A4.66 billion) line of credit on July 29, the day before the earnings call. It enacted counter measures when the tariffs hit, such as offering staff pricing to all US customers to stave off predicted increases in showroom prices and also capitalise on margins of vehicles not impacted by tariffs. The move was followed by Stellantis for its brands in the US shortly after. Ford chief financial officer Sherry House said higher-than-expected tariffs on parts as well as a doubling of the duties on steel and aluminium to 50 per cent were the reason for the predicted higher costs of tariffs. "We recorded our fourth consecutive quarter of year-over-year cost improvement, excluding the impact of tariffs, building on progress we made last year when we closed roughly $1.5 billion [$A2.3 billion] of our competitive cost gap in material cost," Ms House said in a statement. "Our balance sheet keeps getting stronger, further enabling our ability to invest in areas of strength. We are remaking Ford into a higher-growth, higher-margin and more durable business — and allocating capital where we can compete, win and grow." Ford revised its earnings forecast for the year to $US6.5-7.5 billion ($A10.1-11.6 billion), having withdrawn previous guidance of $US7-8.5 billion ($A10.9-$13.2 billion). MORE: Ford slowing electric car rollout as losses mount MORE: Everything Ford Content originally sourced from: Ford has posted a $US36 million ($A55.9 million) loss in the second quarter (April-June) of 2025, the least of the US 'Big Three' since the introduction of import tariffs in the United States (US). In the first reporting period since US President Donald Trump introduced automotive tariffs – followed by broader tariffs unsettling the industry – Ford also announced a 22 per cent fall in earnings to $2.1 billion ($A3.26 billion). Yet the automaker said it achieved record quarterly revenue during the period of $US50.2 billion ($A77.6 billion), up 5.5 per cent year-on-year. Ford's commercial vehicle division, led by products including the Ford Ranger, F-150 and Transit, was the biggest contributor to the result, with US$2.3 billion (A$3.56bn) in profits. CarExpert can save you thousands on a new car. Click here to get a great deal. The automaker continued to post losses on winding down its electric vehicle (EV) programs, with a $US1.3 billion ($A2.0 billion) loss after an $US849 million ($A1.3 billion) Q1 loss and $US5.1 billion ($A7.9 billion) loss for the full year 2024. Ford's announcement follows results from rival US company General Motors (GM) which posted a $US1.1 billion ($A1.7 billion) loss of the last three month to the end of June, laying the blame for the loss entirely on the introduction of tariffs on imported vehicles, materials and parts. Rival Stellantis, Netherlands-based owner of iconic US brands Chrysler, Jeep, Ram Trucks and Dodge, posted a €2.3 billion (A$4.1 billion) loss for the first half of 2025. Bill Ford – great grandson of company founder, Henry Ford – said after the April 2, 2025, introduction of tariffs the automaker was to be the least impacted, given it has the largest US manufacturing footprint. US President Trump said the tariffs were designed to strengthen local manufacturing, with Ford since pushing the slogan "Ford Motor Company. From America. For America." On this week's call, Ford said it expects the tariffs to cost more than previously, increasing its earlier $US1.5 billion prediction to $US2 billion ($A3.11 billion) for the full year in 2025, with a total impact estimated to be $US3 billion ($A4.66 billion). The automaker took out a $US3 billion ($A4.66 billion) line of credit on July 29, the day before the earnings call. It enacted counter measures when the tariffs hit, such as offering staff pricing to all US customers to stave off predicted increases in showroom prices and also capitalise on margins of vehicles not impacted by tariffs. The move was followed by Stellantis for its brands in the US shortly after. Ford chief financial officer Sherry House said higher-than-expected tariffs on parts as well as a doubling of the duties on steel and aluminium to 50 per cent were the reason for the predicted higher costs of tariffs. "We recorded our fourth consecutive quarter of year-over-year cost improvement, excluding the impact of tariffs, building on progress we made last year when we closed roughly $1.5 billion [$A2.3 billion] of our competitive cost gap in material cost," Ms House said in a statement. "Our balance sheet keeps getting stronger, further enabling our ability to invest in areas of strength. We are remaking Ford into a higher-growth, higher-margin and more durable business — and allocating capital where we can compete, win and grow." Ford revised its earnings forecast for the year to $US6.5-7.5 billion ($A10.1-11.6 billion), having withdrawn previous guidance of $US7-8.5 billion ($A10.9-$13.2 billion). MORE: Ford slowing electric car rollout as losses mount MORE: Everything Ford Content originally sourced from:
