Textile reconditioning: Reekom raises 4.5 million euros to open mechanized center in Seine-Saint-Denis
This round of financing was led by business angels including Alexandre Cadain (Alpha Star), Clément Alteresco and Benjamin Bouquet (Morning), as well as Super Capital and Kimpa. Founded and managed by Guillaume Perret du Cray, Reekom operates in the ready-to-wear, footwear, and leather goods sectors, as well as in furniture and decoration.
At a rate of 30,000 items per month, Reekom takes care of checking, cleaning, ironing and repairing products. The products are also photographed before being put back on sale. To date, this service has led the group to work for BonneGueule, Paradigme, Camif and Veepee.
"We want to show that re-commerce can be profitable because it's the only way to structure this sector," explained Guillaume Perret du Cray. "Our vision is based on three pillars: circular economy, industrial efficiency, and territorial anchoring. We place people at the heart of our approach, particularly by collaborating with associations working to reintegrate people who are far from employment."
A former employee of Veepee and Unilever, the company's CEO is planning to open recycling centers in Spain, Italy, Germany, and Eastern Europe. He also mentions the possibility of eventually following his customer brands into the American and Asian markets.
Launched in 2022, Reekom intends to strengthen its teams in the meantime. Eleven new recruits are expected between now and the end of the year. They include dressmakers, textile engineers, and other operational profiles, who will bring the company's workforce to around thirty.
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