Drones and more data generation from John Deere
Described as being able to provide 'farmers and ag service providers with a more comprehensive set of tools to generate and use data to make decisions that improve farm profitability'. Sentera may be viewed as a further piece in the smart farming jigsaw.
However, the move marks another milestone – Deere adding drones to its portfolio for, within its list of sensors and cameras, Sentera has one in its products section, albeit a plane rather than a helicopter-type.
Deere to supply drones
Yet hardware, which is presently Deere's main product – be it tractors or lawnmowers – does not get a mention amongst all the excitement surrounding the opportunity to capture more information.
The Sentera PHX can fly for an hour, during which time it can cover 300ac
Instead, we are advised that Sentera's imagery capabilities, in conjunction with Deeres digital hub, 'will enable farmers and trusted advisors to seamlessly gather and integrate agronomic data, understand real-time conditions, and turn data into insights that drive decisions in the field throughout the growing season'.
The two major areas of assessment are crop health and weed infestation, with the ability for high resolution images to be analysed to locate individual weed plants. The resulting prescription map could be used by sprayers to treat weeds though section control, or even single nozzles.
Crop health
Furthermore, it is claimed that the same process can be used in a field to assess crop stand uniformity, disease pressure, and pests, all of which will enable more efficient remedial action.
Precise and efficient application of insecticides can be achieved through the use of drone maps
Sentera, however, will continue to supply cameras directly to drone manufacturers for integration into their products, as well as selling to farmers, agronomists, ag retailers, and other users.
In addition, the John Deere Operations Centre will continue to be open to other drone imagery providers where images may be used in the Map Layers tool, enabling farmers and advisors to continue to have a choice of which solutions works best for their operation.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Sunday World
an hour ago
- Sunday World
Teacher stunned by €197 bill for collecting his elderly mother-in-law from the airport
Rob Andrews was slapped with the hefty bill from Belfast City Airport. Teacher Rob was at the airport on December 20 last year to pick up his elderly mother-in-law who was travelling from England to spend Christmas with him and his wife. Happy to pay the £3 fee for collecting flyers, he was stunned to receive an unexpected Christmas card demanding he cough up £100. The demand – issued by Sheffield-based private company Vehicle Control Services – accused Rob of stopping in a prohibited zone. His crime was to pause for a matter of seconds as he read signage to make sure he was going to the right place. He's the latest victim of a controversial ticketing policy that has seen dozens of motorists hit with hefty fines. It was the start of a seven-month battle during which he challenged the fine, only to lose a series of appeals without adequate explanation of the grounds for refusal. Rob Andrews. Today's News in 90 Seconds - August 19th In increasingly aggressive communications, he was threatened with court and his case was handed to a debt recovery agency based in Cheshire. They gave him a 14-day ultimatum to settle the fine, which by now had climbed to £170. It was only last week when Rob said he was prepared to fight his corner in court and that he was going to the press did the debt agency suddenly drop his case. 'By their own admission I was only there for 17 seconds, that's how long it took me to read the signage to make sure I wasn't going to the wrong car park,' he said. 'I was not blocking anyone, as the pictures they sent me show, there are no other cars either in front or behind me. As soon as I worked out where I was supposed to be going I went through the barrier. 'It's a nonsense, you have to stop anyway to wait for the barrier to open.' He said he decided to fight the fine as a matter of principle. 'I'm lucky I could afford to pay it and make it go away, but £100 is a lot of money and then it quickly rose to £170 – that's a lot for someone to part with for what is clearly something that is wrong. 'I could have just paid it – my wife kept telling me just get rid of it – but it made me so angry, especially for those who would struggle to have that sort of money, nearly £200, spare. That's a big hole in your weekly budget.' He said he exchanged numerous emails with VCS and subsequently the Independent Appeals Service who rejected his challenge, saying their decision had been taken on the basis of the law. Read more Last month the Sunday World revealed VCS is imposing fines in Northern Ireland according to law that applies to England and Wales and not here. It followed a similar case in which car owner June Bowers (81) was hit with a £40 fine when her car was snapped pausing at the same barrier as the driver read the signage. The fine spiralled to £170 as her husband Joe, a veteran trade unionist, challenged it. After a five-month battle VCS dropped the case when it was clear the Bowers were not for standing down. 'It just makes me angry that these companies can harass and bully people,' said Rob this week. 'The City Airport has a lot to answer for, are they happy that their customers are being chased and harassed like this? 'I feel for elderly or vulnerable people who face these demands, it's very intimidating, unnecessarily so, and if you do appeal it, it becomes even more bullying.' He admitted he felt he had exhausted by the process and was ready to admit defeat and pay the fine when he read the Bowers' story in the Sunday World . 'I got in touch with Joe and he told me not to back down,' he said. Belfast City Airport said: 'At Belfast City Airport, the safety of our site users is of the utmost importance. For that reason, 'no stop' zones are in place across our site. These zones are clearly signposted and motorists that do stop are subject to a Charge Notice from Vehicle Control Services. 'We do however recognise that unforeseen circumstances may arise and so we continue to work closely with Vehicle Control Services to review each individual case to ensure that a genuine violation of our health and safety measures and a breach of the Terms and Conditions has taken place.'
Irish Examiner
2 hours ago
- Irish Examiner
88ac North Kerry farm for October auction to start at €1.1m
Coming up for public auction at the Listowel Arms Hotel on Wednesday, October 15, is an 87.6-acre farm in North Kerry. The property is at Ballygrennan, just south of Listowel. According to selling agent Tom Dillon of Listowel-based Dillon Prendiville Auctioneers, the farm is in an idyllic location, boasting picturesque views of the River Feale, Listowel and its famous racecourse. This farm is a probate sale of the estate of the late Eamon Foran, a well-known racing enthusiast who bred and trained horses and who served as director of Listowel Race Company for 45 years, being twice elected chairman. 'There were always horses on the land,' said Mr Dillon. An aerial view of the 88-acre farm at Ballygrennan, Listowel, Co Kerry. "There is a dwelling and farmyard on the property, with associated traditional outbuildings. "There's also an enclosed round-roof arena. The land has about 800m of road frontage, with the main road dividing it quite naturally… It's set out over a number of fields — all in grass, and it was tilled a number of years ago.' The property is offered in lots: Lot 1 (AMV €450,000); house, farmyard, outbuildings, and arena on 19.3 acres with two gated access points from road; Lot 2 (AMV €550,000); 50.3 acres of quality grassland with full planning permission for roadside entrance; Lot 3 (AMV €125,000); 18 acres of grassland; Lot 4 (AMV €1,125,000); the entire holding. Read More North Cork 39-acre holding already turning heads at guide of €650k
Irish Examiner
3 hours ago
- Irish Examiner
Kingspan announces sponsorship deal with Toulon
Irish insulation giant Kingspan is the new main sponsor of French rugby club Toulon. The Kingspan brand will feature on Toulon's famous "Rouge & Noir" jersey for the next four seasons. France is Kingspan's number one market, where it employs over 2,300 staff across 47 sites. Last year, Irish golfer Shane Lowry cut ties with Kingspan following heavy criticism of the Cavan-based company in the final Grenfell Tower inquiry report. Kingspan began sponsoring Lowry in 2017, before the fire in London in which 72 people died. Kingspan was one of several construction firms to face significant criticism in the final report into the Grenfell disaster. The company has long said its K15 insulation product, which made up 5% of the insulation in the Grenfell Tower block, was used without its knowledge. Previously Kingspan had a partnership with the Mercedes Formula One team. However, the team pulled out of the deal following pressure from Grenfell families to cut ties. Last year Ulster Rugby also announced the end of its sponsorship deal with Kingspan. However, it did not link its decision to Grenfell. Kingspan says its commitment to environmental sustainability through its Planet Passionate programme reflects the company's dedication to tackling climate change, accelerating circularity and protecting the natural world. It adds: "This shared commitment to environmental responsibility aligns with RC Toulon's efforts to promote more environmentally conscious practices within the sport."
