Filippa K acquired by OJ Holding Sweden AB
Filippa K has a new owner. OJ Holding Sweden AB, the parent company of Oscar Jacobson, acquired Filippa K from Novax, the company announced this in a press release. Here, it was emphasised that Filippa K will continue to operate as an independent label within the group. The financial terms were not disclosed.
Filippa K was founded in 1993 and sells its collections through its own stores, online, and selected retailers. Over the past two years, Filippa K underwent a transformation, with changes in the organisation, the product range, and brand positioning. The headquarters are located in Stockholm, and the brand operates internationally, with a strong focus on the European market.
Filippa K generated a turnover of 436 million Swedish krona (33.8 million pounds) in 2024, but closed with a loss of 39 million Swedish krona (three million pounds). 'It was important for us that a strong owner would continue the brand. Novax has set a new strategic course in recent years, and the sale of Filippa K is part of that reorientation,' said Carl Johan Åkesson, investment manager at Novax.
'We are pleased with a new, experienced owner with in-depth knowledge of the sector and a keen insight into Scandinavian fashion. Oscar Jacobson has proven that it can build brands with a clear identity and long-term vision. We look forward to jointly exploring the synergies that can further strengthen Filippa K and lay the foundation for further growth,' said chief executive officer of Filippa K, Marie Forssenius.
CEO of Oscar Jacobson, Richard Woodbridge, added: 'We are very pleased to welcome Filippa K into the Oscar Jacobson family. This acquisition fits seamlessly with our long-term strategy to grow both organically and through carefully selected acquisitions. Filippa K is a strong fashion brand with a minimalist design, a distinct Scandinavian signature and a clear commitment to responsible production - entirely in line with our overarching ambitions. We look forward to further developing Filippa K as a brand that is firmly anchored in the Swedish fashion world.' This article was translated to English using an AI tool.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
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