Amr Diab & TLT Concepts Launch Resort on Egypt's North Coast

CairoScene

2 days ago

A beach club, Mediterranean restaurant, party arena, and soon: a boutique hotel and villas inside Emaar Misr's Marassi.
For decades, musical icon Amr Diab has been the soundtrack of Egyptian summer—his voice drifting across Sahel beaches, rooftop speakers, and car stereos heading west. But this season, he's not just shaping the sound—he's shaping the scene itself.
In creative collaboration with TLT Concepts—the minds behind experiential destinations like The Lemon Tree & Co. and Villa Coconut—the legendary artist has launched Maa'soom: a new coastal hub where music, fire, water, and Diab's unmistakable energy converge in rhythm.
Set along the glittering promenade of Marassi—Emaar Misr's exclusive North Coast compound—Maa'soom is a paradox by design. Its name, Arabic for 'divided' and a subtle nod to musical phrasing, evokes a space where shadow meets light, and stillness stirs to sound. That duality is sculpted into every surface. Led by Dimitri Tsigos of Omniview Design with TLT Studio, the design flows between raw textures and polished finishes, wide-open lounges and intimate corners, sun-drenched afternoons and sultry nights.
But Maa'soom is more than a look—it's a full-bodied rhythm. At its core lies a multi-level beach club where cabanas face the sea and the poolside beat never quite breaks.
Above it, an elevated restaurant sets the table for long lunches and golden-hour gatherings. Curated by Chef Mirette Aly, the Mediterranean-inspired menu plays with fire and finesse—smoked over live flames by pitmaster Hattem Mattar, then refined by Grecian elegance under Chef Michalis Nourloglou. The result? A menu that moves away from conventional mezza and toward generous, shareable dishes made for connection and conversation.
And when night descends, the tempo rises. At The Arena—Maa'soom's open-air party playground—light, sound, and movement collide in true Diab fashion. This, of course, is only the overture. A boutique hotel and private waterfront villas will follow in 2026, completing the resort's transformation into a fully immersive coastal world. Until then, Maa'soom stands as a new kind of North Coast landmark—designed for contrast, built for rhythm, and led by a man who's always known how to own the summer.