Hudl Completes Acquisition of Titan Sports, Expanding Performance Tracking Ecosystem
'We're focused on giving every team the tools to capture, analyze, and act on performance data,' said Greg Nelson, SVP at Hudl.
Combining Hudl's expertise in video analysis with Titan's accessible GPS player tracking empowers coaches and athletes with:
Objective training and performance insights: Know exactly how fast players ran, how hard they worked, and when someone might be pushing too hard and risking injury.
Deeper athlete engagement: Athletes can create compelling highlights, compete on team leaderboards, and check out heat maps showing exactly where they spent their time on the field.
Everything in one place: Combine video with physical data, so coaches can get a comprehensive understanding of what happened and why.
Titan's GPS tracking system is engineered to make performance technology accessible for all levels. Its lightweight wearables capture over 150 metrics, while the companion software turns performance data into coach-friendly visuals. With customizable dashboards and seamless exports, coaches get the insights needed to make performance analysis easier and more actionable.
Titan, founded by Stephane Smith and Yves Smith in 2013, gained traction in American football and soccer by turning performance tracking into a competitive edge. As champions of speed and explosiveness, Titan makes performance analysis fun and meaningful through features like athlete leaderboards and sport-specific metrics—like the 'truck stick'—that motivate athletes to compete and improve. By replacing guesswork with clear, objective data, Titan helps coaches make smarter decisions, keep players safer, and train with purpose.
'From day one, Titan's mission has been to give coaches the tools to understand and apply data—no matter their experience level,' said Stephane Smith, CEO of Titan. 'Joining Hudl allows us to build faster, reach more teams, and continue helping coaches and athletes across the globe train smarter and perform at their best.'
The addition of Titan makes Hudl's performance tracking tools more accessible to teams and coaches at any level, while Hudl's WIMU wearable continues to serve professional organizations. Together, they offer teams flexible options to match their needs and goals.
'We're focused on giving every team the tools to capture, analyze, and act on performance data,' said Greg Nelson, SVP at Hudl. 'Adding Titan strengthens that mission by making verified physical data more accessible—so coaches can train smarter, get their teams game-ready, and help athletes track their progress and build confidence in their development.'
ABOUT HUDL
Hudl empowers more than 315,000 teams globally to reach their potential, working with coaches, athletes, and administrators at every level of sport. We equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Our smart cameras capture every second of practices and games, powering the industry's ecosystem of film review, recruiting, scouting and more. Our trusted software layers data and analytics onto video to help athletes and teams reach their potential. And our platform helps every team create a stronger connection to their fans through livestreaming, athlete highlights, tickets, and updates on all the information fans care about. Learn more at Hudl.com.
ABOUT TITAN SPORTS
Titan Sports delivers cutting edge wearable technology with advanced planning and data visualization software to help athletes achieve the next level of performance. Our vision is to expand how coaches and athletes experience data, making it more intuitive and actionable than ever before. Our full stack software platform combines ease of use with powerful search and data analytics tools designed to optimize workflows and maximize coaching capacity. Titan Sports is dedicated to empowering athletes to reach new performance goals and get noticed through stunning visuals and powerful recruiting tools.
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