logo
Melosel, a uniquely S'gor gourd

Melosel, a uniquely S'gor gourd

The Star3 days ago
(Front, from left) Wan Mohammad Zulkarnain, Kamarul, Azahar and Izham having a closer look at the fruiting melosel plants at Kampung Endah Agricultural Centre in Banting.
Those who have tasted the melosel, a melon variety developed specifically for Selangor, have described it as sweet and crunchy like an apple.
To connoisseurs, the delicate orange flesh is likened to maple syrup, best paired with thinly sliced cured meats and soft cheeses like brie and camembert.
To promote this fruit, Selangor Agriculture Department held a two-day event called 'Kuala Langat Melon Day' for the first time at Kampung Endah Agricultural Centre in Banting, where the largest melosel farm with 10,000 plants is located.
Visitors were allowed to go into the fertigation plots and pick their own fruits at a promotional price of RM10 per kg.
Booths livened up the event, offering melon-based products such as ice-cream, juices, coffee, traditional kuih and pickles.
The idea for pickles came about as Syed Muhammad Amirudin Syed Dawal wanted to rescue unripe fruits that did not meet quality standards.
Syed Muhammad makes melon pickle from unripe fruit.
He ended up winning not one but two innovation awards for his efforts.
On the origins of the melon, guest-of-honour Selangor infrastructure and agriculture committee chairman Datuk Izham Hashim said: 'This is my baby.'
In telling the history of melosel, Izham, who had just taken up his post as state executive councillor in 2018, recalled meeting Chua Kim Aik, a seed expert in Batu Arang.
Chua is chief executive officer of Green World Genetics (GWG) Sdn Bhd, the only local company that conducts crop seed development studies in the country.
'I told him, I wanted a melon seed just for Selangor and specifically, the flesh must be orange in colour.
'This is because in the psychology of colour, orange induces hunger.
Children enjoying melon ice-cream during 'Kuala Langat Melon Day'.
'I also told him that I wanted the melon to be sweet, fragrant and for its outer skin to be yellow so that it would look unique,' he said.
Izham said Chua asked for two years to develop the seed, during which many plantings were carried out to ensure the seeds were stable enough to produce healthy plants.
'When Chua finally called, he had several clones ready for us to select.
'In terms of texture, there were two types – one was soft like the Yubari melon.
'Another was crunchy. We picked the latter,' said Izham.
The seed was launched by Tengku Permaisuri Selangor Tengku Permaisuri Norashikin, who also gave the fruit its name.
The result of the first crop of 500 seeds was successfully produced at Selangor Melon Farm in Sungai Besar, after two months from its planting in 2023.
Falling within the Sabak Bernam Area Development Project, this would be the first location where the melosel was planted commercially using smart farming methods by local entrepreneurs.
Sweet and crunchy melosel developed specifically for Selangor.
'At present, the melosel is categorised as a premium fruit, fetching a market price of RM15 per kg, the highest among locally grown melons,' said Izham.
In answer to whether the fruit was ready for the export market, he said this market sector would have to wait until production was able to fulfil local demand, as the melosel was gazetted which meant it could only be planted in Selangor.
Kamarul Iqbal Ismail, managing director of KMK Agro Global Produk which runs a melosel farm at Kampung Endah Agricultural Centre, said its production would be increased to 30,000 plants for the upcoming planting season.
Also present at the event were Selangor Agriculture Department director Azahar Ibrahim and his deputy Wan Mohammad Zukarnain Baharudin.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Shell LiveWire 2025 crowns five innovative enterprises
Shell LiveWire 2025 crowns five innovative enterprises

New Straits Times

time9 hours ago

  • New Straits Times

Shell LiveWire 2025 crowns five innovative enterprises

KUALA LUMPUR: Five standout enterprises from Peninsular Malaysia have been named winners of the Shell LiveWire 2025 entrepreneurship programme. They are recognised for coming up with bold solutions to some of the most pressing challenges facing the country. Chosen from over 60 participants, Earnest Grower Sdn Bhd, Lorry System Sdn Bhd, Mensilin Green Energy Sdn Bhd, Midwest Composites Sdn Bhd and Rebooz Technology Sdn Bhd were announced as winners at the state finals held at Menara Shell in KL Sentral. The winners' selection followed an intensive bootcamp and a final pitching session before a panel of judges, which included Cyberview head of ecosystem hub and Futurise acting chief executive officer Shafinaz Salim, Business Times news editor Muhammed Ahmad Hamdan and Shell Malaysia global alliance manager Theswinder Kaur. Each winner received a RM10,000 startup grant and a year-long business coaching programme. The winners also join the Shell global LiveWire network, where they can connect with international peers and may be shortlisted for the prestigious Shell Global Top Ten Innovators Awards. TURNING FLOODS INTO FIELDS In December 2021, the Klang Valley was hit by severe floods. Amid the turmoil, Ernest Lee and Lawrence Yew, who have backgrounds in e-commerce, law and business strategy, discovered a renewed sense of purpose. They went on to establish Earnest Grower, also known as The Earnest Co, an agricultural startup committed to converting underutilised land into productive regenerative farms. Their mission extends beyond farming. By advocating for food sovereignty and soil health, the company is helping rural communities strengthen their resilience and confront the challenges of climate change. The main crops include pineapples, corn, figs and chilli, cultivated using regenerative practices that improve soil health and support sustainable productivity over time. Earnest Grower promotes community farming and builds partnerships across sectors, linking farmers, investors and government agencies. For Lee and Yew, agriculture has evolved from being a background industry to a critical national priority. "We realised then that agriculture wasn't just about food. It was about sovereignty, sustainability and survival. From that moment, we knew we wanted to be part of the solution. "We founded Earnest Co not just as a business, but as a movement. A movement to champion regenerative farming, revive underutilised land and build systems that benefit people and the planet," they said. Lee and Yew said the Shell LiveWire programme has helped them create more refined financial models, stronger stakeholder presentations and more effective implementation strategies. "Most significantly, it helped us find our voice," they said. LOGISTICS MADE SMART, SCALABLE AND INCLUSIVE For Parimala Ponnusamy and Sasitheran Pathmanathan, the logistics industry represents a challenge and opportunity. Their startup, Lorry System, is building a transport management platform tailored to small and medium fleet operators. Rather than delivering complex software, they opted for a mobile-first solution that integrates directly with social media platforms like WhatsApp. "Drivers interact through WhatsApp, a platform they already use daily, while our system captures video, runs artificial intelligence (AI)-powered safety analysis and syncs all compliance data to a central enterprise resources planning (ERP) dashboard in real time. "This hybrid model allows us to deliver features like AI-driven video analysis for driver behaviour and safety, a zero-training WhatsApp chatbot interface, live dashboards for dispatchers and distributors, and carbon emissions and environmental, social and governance tracking built directly into fleet operations," they said. They said the outcome is a solution that is inclusive, supports multiple languages, prioritises mobile access and is usable by operators in urban and rural areas. "Shell LiveWire was a turning point. We gained deeper clarity on our value proposition and were pushed to think bigger, especially around impact and investor readiness," Sasitheran said. FROM PLASTIC WASTE TO CLEAN DIESEL Mensilin Green Energy is tackling two major challenges at once: plastic pollution and energy sustainability. Founded by Ahmad Luqman Mohamad Adan, the company converts end-of-life plastic waste into Euro 5-grade diesel, jet fuel, naphtha and graphite. The business began with research and development (R&D) in 2016, inspired by Luqman's father, a pioneer of biomass energy in Malaysia. After nearly a decade of experimentation and validation, Mensilin now operates on an industrial scale and is expanding its capacity to handle up to 10 tonnes of plastic daily. Luqman said the turning point came when his father noticed the escalating issue of plastic pollution, recognising it as both a crisis and an opportunity to convert harmful waste into a valuable fuel source. "By applying principles from biomass energy to plastic waste, we spent over 14 years refining the technology to meet Euro 5 fuel standards (EN590). The R&D was largely sustained through consultancy projects in renewable energy," he added. Luqman said Shell LiveWire stood out as a platform that could elevate their mission and boost awareness of their technology's impact on a global scale. "One of the most valuable tools we gained was the empathy map framework. It has helped us understand our customers on a deeper level, allowing us to tailor our solutions more effectively to their true needs and pain points." NATURE-BASED ENGINEERING FOR A CLEANER WORLD Founded by Seremban native Sethu Raaj, Midwest Composites is revolutionising how materials are made. The company develops high-performance biocomposites made from kenaf, jute and palm oil waste, offering an eco-friendly substitute for conventional fiberglass and carbon fiber. His brother, Sunil Raaj, now spearheads the company's commercial strategy and international growth. Together, they aim to decarbonise industries such as automotive, aerospace, drone technology and construction. "Our materials cut carbon dioxide emissions by up to 75 per cent, enable significant weight reduction and support circular manufacturing. "Designed for performance, they are suitable for a range of structural and semi-structural applications across automotive, construction, drone, and consumer goods industries," Sethu said. The company recently represented Malaysia at the Circular Valley Convention in Germany, reflecting its growing presence on the global stage. Back home, the siblings are mentoring young engineers and championing sustainability in the domestic startup ecosystem. "One of the most valuable aspects was the opportunity to engage directly with Shell and understand real-world challenges, allowing us to explore how our solutions can create meaningful impact," Sethu added. HYDROGEN INNOVATION MEETS REAL-WORLD IMPACT Rebooz Technology, co-founded by chief scientist officer Choong Ewe Chiang (Tanaka) and led by chief executive officer Muhamad Ariel Maseri, is on a mission to make hydrogen technology mainstream. The company's flagship product is a patented system that injects hydrogen into internal combustion engines to improve efficiency and reduce emissions without the need for invasive retrofits. The technology, developed over two decades, is already being tested across sectors from transport to agriculture. With deep roots in science and entrepreneurship, Rebooz aims to bridge the gap between innovation and practical deployment. The pair admitted they faced moments of doubt, particularly in the early days of their Shell LiveWire journey. What kept them moving forward was their broader vision: Rebooz is more than just a business, it is a mission to make clean mobility accessible and to demonstrate that hydrogen can be part of everyday life. "Every time we reminded ourselves of why we started, it reignited the fire. Support from the Shell's programme partners, fellow participants and our own team made a huge difference. "We pushed through by showing up every day, being open to feedback and trusting the process," they said. Rebooz is pursuing large-scale partnerships, including with ministries and international clean-tech accelerators. A PLATFORM FOR GROWTH AND PURPOSE First launched in Sabah in 2015 and expanded to Peninsular Malaysia in 2022, Shell LiveWire continues to serve as a launchpad for purpose-driven businesses. The programme equips participants with the tools, mentorship and networks needed to turn promising ideas into sustainable ventures. Shell general manager of business operations in Kuala Lumpur Syed Hussain Taha said Shell LiveWire is not just a programme, but a journey that empowers aspiring entrepreneurs to turn their ideas into reality. "I truly believe in the impact this initiative can make. It empowers individuals to create lasting businesses that not only support their own growth, but also uplift communities and generate meaningful employment." The five 2025 winners join a growing alumni of changemakers, who are transforming their industries and communities. Whether it's through sustainable farming, green fuels, AI logistics, bio-based composites or hydrogen innovation, each of them reflects Shell LiveWire's commitment to unlocking domestic entrepreneurial potential. As these five enterprises take their next steps, one thing is clear: Malaysia's innovation ecosystem is alive and thriving, and the future is being built by those who dare to reimagine it.

A brighter outlook for businesses with solar energy
A brighter outlook for businesses with solar energy

The Star

time20 hours ago

  • The Star

A brighter outlook for businesses with solar energy

PETALING JAYA: Solar panels are a significant long-term investment, but many consumers and businesses believe they are worth the cost. IT executive Muhammad Zubair A, 43, from Hulu Kelang, installed a solar panel system in 2022 after seeing his electricity bills surge. Zubair's 9kW solar system cost about RM40,000, with a deposit of RM10,000 followed by monthly payments of RM500 for five years. He explained that the solar panels create a 'contra system' on his bill, where the electricity he generates during the day is offset by the power he uses at night. Initially, his bill dropped to between RM90 and RM100. However, a new electricity tariff structure implemented in July caused his bill to rise to RM300. Despite the increase, Zubair believes solar power still makes a difference. 'Without solar I think it will be much higher,' he said. The high cost of electricity also prompted businesses to switch to solar. YC Global House Sdn Bhd director Yee Chen Wen said the online business installed a solar PV system last year. He said the change significantly lowered their electricity bill, which was a primary concern due to their constant use of air conditioners and computers. Yee views the investment as a necessary long-term strategy and noted that a 15 to 17kW solar system is a viable investment for many small businesses. The government is currently reviewing the Net Energy Metering programme and is expected to announce a new scheme this month. This follows the revised electricity tariff structure to ensure a more equitable distribution of energy subsidies.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store