Not On The High Street promotes Nesbitt to CEO
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Digital variety retailer Not on The High Street has promoted its chief growth officer Jessica Nesbitt to CEO. She succeeds Leanne Rothwell, who has served 13 years with the business, the last 30 months as chief exec.
Nesbitt has been with the online retailer for 12 months, joining initially as interim vice-president of marketing before taking up the growth officer role last October. She has nearly 20 years' experience across marketplace, fashion and retail businesses including at Farfetch, The Outnet and Debenhams.
Not on The High Street said Nesbitt has played a 'pivotal role' in launching several new initiatives aimed at enhancing the customer experience, including the introduction of 'Brands in Residence', a programme designed to attract more high-growth UK-based brands.
The promotion comes as the retailer moves to become a 'destination for lifestyle, home, interiors and all things self purchase'.
Nesbitt said stepping into the CEO role '[comes] at such an exciting time for the business. Not On The High Street is a much-loved brand and we know that consumers are looking for more thoughtful and ethical ways to shop.
'I look forward to driving the business forward as we look to expand our product offering, grow our partnerships and strengthen the customer experience – further championing independent retail in the UK, widening our appeal and winning the hearts of consumers nationwide.'
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