Urban Company ties up with Noon to expand at-home services in UAE, Saudi Arabia
At-home services platform
Urban Company
has partnered with Saudi Arabia-based digital ecommerce platform
Noon
to deliver home services to users in the UAE and Saudi Arabia through the Noon app.
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The rollout will begin soon in both countries, with plans to extend the services to more regions, the company said.
The Gurugram-based company already operates in the UAE and Saudi Arabia through its own app. The partnership will help it grow its customer base by allowing users to book, manage, and rebook service professionals within Noon's digital platform.
'Partnering with Noon marks a step in our mission to bring quality home services to households in the Middle East. With Noon's scale and customer relationships, we're excited to build a seamless, tech-enabled service experience that redefines what great service looks like in Saudi Arabia and the UAE,' said Abhiraj Singh Bhal, chief executive and cofounder, Urban Company.
Urban Company primarily functions within two major categories: beauty and wellness, and
home repairs and maintenance
.
In the UAE, it will provide a range of services including cleaning and laundry; AC, plumbing, and electrical repairs; at-home salon, massage, and grooming services for both men and women; as well as babysitting, pet care, ironing, and packing. In Saudi Arabia, the offerings will include home cleaning, maintenance, and at-home massage and nail care services for women.
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'With Urban Company's quality and Noon's reach, we're building a new standard for on-demand services — fast, reliable, and built around the customer,' said Faraz Khalid, chief executive, Noon.
On April 28, Urban Company filed
the draft red herring prospectus (DRHP) for a Rs 1,900-crore
initial public offering
(IPO). The company has trimmed the overall IPO size from an earlier planned Rs 3,000 crore.
In the first nine months of FY25, Urban Company clocked operating revenue of Rs 846 crore, marking a 41% year-on-year (YoY) growth, ET had reported. The company also turned profitable in this period, posting a net profit of Rs 242 crore, against a loss of Rs 58 crore in April-December 2023.
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