Southern Glazer's Wine & Spirits and Rémy Cointreau USA Announce Exclusive Distribution Agreement in California
Southern Glazer's announced today that it has signed an exclusive distribution agreement with Rémy Cointreau, Inc. in the state of California, effective September 1, 2025.
'At Rémy Cointreau, we are focused on cultivating strong and strategic partnerships that reflect our values and ambition for sustainable growth,' said Nicolas Beckers, Chief Executive Officer, Rémy Cointreau, Americas. 'We are pleased to welcome Southern Glazer's Wine & Spirits as our new exclusive distribution partner in California, as we continue to serve our valued clients and trade partners in this vital market for our premium portfolio of products. Southern Glazer's has demonstrated a strong ability to execute in the national accounts space, as well as shown sustained commitment to winning in the on-premise channel, which remain major priorities for Rémy Cointreau in California.'
Southern Glazer's expert advisors connect suppliers with essential consumer insights, industry expertise, retail access, and dependable logistics—empowering brands to grow faster, smarter, and better. In California alone, Southern Glazer's boasts a dedicated team of more than 1,200 sales resources, including a large group of specialists focused on statewide hotel accounts. These specialists, highly educated in wine and spirits, cover major independent and national hotels, with the local autonomy necessary to secure market share and optimize programming across various revenue sources, such as restaurants, poolside services, in-room dining, banquets, and grab-and-go options. Additionally, Southern Glazer's of California has a dedicated regional on and off-premise account team that calls on over 100 multi-unit buyers.
The extensive expertise within the salesforce in California is further highlighted by nearly 1,700 advanced certifications in wine and spirits, ensuring that Rémy Cointreau brands are presented in a way that fosters loyalty and deepens consumer understanding. Southern Glazer's also supports national off-premise chains supported with dedicated vertical headquarters teams and field merchandising teams comprising more than 1,000 merchandisers. With the Company's leading Proof® ecommerce platform and extensive trade relationships in the market, Southern Glazer's is well positioned to help Rémy Cointreau compete smarter and grow stronger in the state.
'We are thrilled to represent the iconic Rémy Cointreau portfolio in the largest beverage alcohol market in the U.S.,' said Wayne E. Chaplin, President and Chief Executive Officer, Southern Glazer's Wine & Spirits. 'We look forward to bringing our unmatched expertise in spirits along with the largest and most highly-trained feet-on-the-street salesforce to our expanded relationship in California.'
Southern Glazer's originally expanded into California in 1969 and is the longest-tenured distributor in the market, proudly serving customers for more than 55 years.
About Southern Glazer's Wine & Spirits
Southern Glazer's Wine & Spirits is the world's preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned Company has operations in 47 U.S. markets and Canada, as well as brokerage operations through its Southern Glazer's Travel Retail Sales & Export Division in the Caribbean, Central and South America. In 2025, Southern Glazer's was recognized by Newsweek as one of America's Greatest Workplaces for Diversity and America's Greatest Workplaces for Women. Southern Glazer's urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Facebook, X and Instagram @sgwinespirits.
About Rémy Cointreau
Throughout the world, there are customers looking for exceptional experiences, customers for the diversity of terroirs rhymes with the variety of flavors. Their requirement is commensurate with our customers of our know-how, this know-how which we ensure the transmission, from generation to generation. The time that these customers devote to tasting our products is a tribute to all those who have mobilized to develop them. It is for these men that Rémy Cointreau, a French family group, protects its terroirs, cultivates the exception of multi-centenarian spirits and undertakes to preserve their eternal modernity. The Group's portfolio includes 14 unique brands, including Rémy Martin & Louis XIII cognacs and Cointreau liqueur. Rémy Cointreau has only one ambition: to become the world leader in exceptional spirits, and to do so relies on the commitment and creativity of its 1,856 employees and on its distribution subsidiaries located in the Group's strategic markets. Rémy Cointreau is listed on Euronext Paris.
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