Ibiza Final Boss's incredible new life from £9million villa to Bonnie Blue tease
It began with a simple video on social media and soon after Jack Kay was captured dancing by Ibizan open air club Zero Six West, a legend was born.
Jack, from Newcastle, was dubbed the Ibiza Final Boss of the Spanish party island after his distinctive appearance sent him viral on TikTok. The 26-year-old was quickly identified after Zero Six West asked in their caption: "Does anyone know this absolute legend coz we've got two free guestlist [spots] with his name on it!"
The social media clip, which showed Jack sporting a memorable blunt bowl haircut as he partied wearing flashy sunglasses, a dazzling gold chain and designer black vest, has been viewed more than 18 million times in little over a week. Since going viral, we take a look at how his life has changed...
READ MORE: Ibiza Final Boss' mystery relationship timeline as he 'fights to keep glam girlfriend'
When the viral sensation's dancing display caught the eye of the internet, one person said of his eye catching haircut: "Ibiza at 11, bullying King John to sign the Magna Carta at 12", while another joked: "Short back and battle of Hastings please mate". Brands were quick to get on board too, with Booking.com offering Jack an extended stay on the party isle.
In no time at all, Jack had set up his own Instagram and TikTok accounts and he was soon snapped up by top celeb talent agency, Neon Management. The raver, whose distinctive look has been compared to everyone from Ringo Starr to Friar Tuck and a Lego man, went onto return to Ibiza in style with four mates.
Sporting a fresh trim, the Ibiza Final Boss and his crew were seen boarding a £5 million private jet, with Jack sporting a fresh bowl cut trim from his barber Ali Kurbani back in Gateshead. "Ibiza, I'm on my way," he declared, heading to £5 million mansion Blue Stone Villa in upmarket Santa Eulalia.
Ali, of B&D Barbers, told The Sun his client asks for a "medium skin fade with some length left on top", with the secret to the Lego -like shape being keeping the fringe crisp and the front well-defined. Jack's Ibiza Boss haircut costs £26.
After returning to Ibiza, Jack was seen partying up a storm at a £9 million villa on the Spanish island, inviting 100 of his fans to watch DJs Deniz Menendez and Rsquared perform. Landing himself in hot water, the Ibiza Final Boss is said to have hired five dwarves for the event too, leading to criticism from disability rights groups.
The party animal also turned the head of infamous adult content creator Bonnie Blue, who left an eyes emoji on a social media post which showed Jack riding in a Mercedes G-Wagon. The raver cryptically responded to Bonnie: "The final boss can't be slayed… your misses on the other hand? Her levels been completed".
After he went viral, Jack's girlfriend Alisha Cook quickly made herself known. The 23-year-old from Durham captioned a series of clips on TikTok: "POV ya boyfriend's now known as the Ibiza final boss".
But within days it was reported the couple were in trouble when Jack jetted back to the party island with his mates. Alisha later told The Sun: "All I want to say is, I love him, we're back together".
As for Jack's career, PR Mayah Riaz, of Mayah Media, told the Mirror he had the potential to earn six figures if he made the most of his 15 minutes of fame. "He's got the holy trinity of viral success: that he's relatable, he popped up at the right time, and he's unintentionally hilarious," said the expert.
"The internet seems to love him. And in today's fame economy that kind of organic buzz can absolutely be cashed in on, if he plays it right."
Despite becoming the Ibiza Final Boss overnight, the Geordie insisted he was a simple lad at heart. "Appreciate all the love and messages off everyone," he told his fans on social media after he went viral.
"I will get back to everyone quick as I can it's just a lot for me to take in at the moment. I am just a normal person from Newcastle it's crazy stay locked in got some big news coming."
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