Lam Thye: Take proactive measures to boost safety standards especially ahead of VMY 2026
KUCHING (July 1): Proactive measures must be taken to enhance safety standards for all tourists, particularly for the success of Visit Malaysia Year (VMY) 2026, said Alliance for Safe Community chairman Tan Sri Lee Lam Thye.
He said the recent incidents involving road crashes and drowning in water-related activities were concerning.
'Some safety initiatives to consider are strict enforcement of traffic laws to ensure drivers, especially tour operators, adhere to speed limits, avoid reckless driving and maintain vehicle conditions; road safety awareness campaigns that provide multi-lingual safety tips for tourists including reminders on seatbelt use, motorcycle helmet laws and pedestrian crossings; and improved road infrastructure.
'It is necessary to enhance road conditions, signage and lighting in high-traffic tourist areas with the support of local authorities,' he told The Borneo Post yesterday.
As for marine and safety measures, Lee suggested ensuring all water activity operators, including island tours, diving and boating, comply with strict safety protocols including life jacket use and weather monitoring.
'Also, only allow certified and experienced guides to conduct water-based activities, with regular inspections of equipment.
'Mandate safety briefings in multiple languages before any water excursions—highlighting risks and emergency procedures. Strengthen coordination between tour operators, coast guard and local rescue teams for rapid response in case of emergencies,' he said.
As for collaboration and accountability, Lee suggested there should be hotline numbers for tourist assistance on top of establishing a dedicated 24/7 helpline for safety.
'There should also be public and private partnerships by engaging hotels, travel agencies and transport providers to uphold safety. Also, conduct surprise checks and refresher courses for tourism workers on safety best practices.'
He said the persistent and tragic loss of lives on the nation's roads, highways and seas demanded urgent and collective attention, as these were not only devastating human tragedies but posed a threat to the success of VMY 2026 and the long-term health of the tourism industry.
'Tourism is a cornerstone of our economy, providing livelihood for millions and showcasing Malaysia's beauty and hospitality to the world. However, no amount of pristine beaches, vibrant cities or cultural richness can compensate for a perception—or worse, a reality—of unsafe travel conditions.
'News of accidents, whether fatal crashes on our highways or tragedies at sea, travels swiftly and globally. It erodes the confidence of potential visitors and damages Malaysia's hard-earned reputation as a welcoming and secure destination,' he said.
He added Malaysia's reputation as a safe and welcoming destination depended on its commitment to protecting every visitor.
'As we prepare to roll out the red carpet for the world in 2026, we must first ensure we are rolling it out on safe ground and across safe waters, and this needs early preparation.
'Let us work together to ensure that VMY 2026 is not only successful in attracting tourists but also exemplary in safeguarding their well-being. Together, we can make Malaysia a destination where adventure meets safety,' he said. lead Lee Lam Thye safety tourists Visit Malaysia Year
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