
Arjun Rampal Pays Tribute To Rohit Bal As Showstopper At India Couture Week 2025

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News18
an hour ago
- News18
A Royal Thread Through Time: JJ Valaya On Memory, Craft, And The Enduring Pulse Of Couture
JJ Valaya's EAST is a regal cartography of memory, travel, and craftsmanship where every thread tells a timeless story. When JJ Valaya's couture creations walked the ramp at the Grand Finale of Hyundai India Couture Week 2025, they weren't just clothes, they were cartographies of memory. Entitled EAST, the Autumn/Winter collection was part travelogue, part tribute, weaving together the Far East, the Balkans, and India into a majestic, imagined Silk Route. But beneath the silk, zari, and structure lies something deeper: an insistence that fashion must mean something. That it must hold a story, a soul, and above all, a sense of time. 'We are Kuturiyas at heart," Valaya says, in his characteristically grounded way. 'We create luxury and luxury has a slower pace." In an era where virality can dictate value, Valaya's house remains an outlier: one that builds slowly, deliberately, and always with reverence. 'Yes, it's the age of reels and rapid content," he adds, 'but once you frame a story with depth, it becomes compelling." For Valaya, storytelling isn't an embellishment to couture, it's the very fabric of it. Each collection begins with two months of deep research, then months more of exploration, silhouettes, surface techniques, dyeing, embroidery. 'This process is what we truly indulge in," he says, 'and I don't see that ever changing." Born in Rajasthan, Rooted in Reverence There are themes that reappear like leitmotifs across Valaya's decades-spanning oeuvre: Art Deco geometry, nomadic memory, and the grandeur of royal India. But they aren't trends, they are emotional inheritances. 'I was born in Rajasthan," he says, 'and I suspect that somewhere, the spirit of royalty and the Banjaras crept into my psyche." It's an observation offered without pretension as if this vast aesthetic vocabulary was simply inherited through osmosis. 'Art Deco, meanwhile, has always fascinated me, it's timeless in its geometry, clean lines, its chicness." Together, these influences are not just decorative, they're architectural. A personal language shaped by places, philosophies, and the passage of time. When asked what has remained sacred through three decades of design, he doesn't hesitate, 'Authenticity. Quality. And a deep commitment to Indian craft." This, for Valaya, is not performative patriotism but a sacred responsibility. 'As an Indian designer, I feel it's my duty to celebrate our craft. It's who we are." On Trends, Timelessness, and Building a Legacy In a cultural moment where many luxury houses flirt with Indian motifs sometimes without nuance or rootedness, Valaya's voice remains steady. 'You don't need to have lived a particular time to recreate it," he says. 'But you do need to do the research. To sit with your inspiration. To ask yourself what you're being true to." The distinction between aesthetic and authentic, he insists, is not binary. 'It's not either-or. The perfect balance of the two is what truly works." And that balance between the romantic and the rigorous, the opulent and the edited is what Valaya has spent decades perfecting. 'We're very clear that we're a luxury brand. And the brand must outlive the man." There's both humility and ambition in that line, a quiet, unwavering belief in legacy. 'Trends help keep the buzz alive," he acknowledges, 'but when you're doing couture, you have to balance that with timelessness. You cannot build luxury on trends alone." View this post on Instagram A post shared by FDCI (@fdciofficial) The Nomadic Spirit Endures If EAST was a finale to the couture week, it was also a declaration: that heritage, when reinterpreted with rigour and imagination, can become futuristic. That couture is not a relic, but a living, breathing art form. 'I'm a nomad at heart," he says, echoing the show's central emotion. 'What excites me is the rediscovery of lost treasures and reinventing them for now." And as the lights dim on yet another season of India Couture Week, one thing is clear: JJ Valaya's world is not built on nostalgia it's built on memory. Curated, constructed, and carried forward, one thread at a time. About the Author Swati Chaturvedi Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she's a weaver of wit and wisdom in the digital landscape. As a key figure in News18 More The News18 Lifestyle section brings you the latest on health, fashion, travel, food, and culture — with wellness tips, celebrity style, travel inspiration, and recipes. Also Download the News18 App to stay updated! tags : classics of JJ Valaya fashion JJ Valaya lifestyle view comments Location : New Delhi, India, India First Published: August 03, 2025, 11:36 IST News lifestyle A Royal Thread Through Time: JJ Valaya On Memory, Craft, And The Enduring Pulse Of Couture Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.


Deccan Herald
2 days ago
- Deccan Herald
India Couture Week 2025: 'East' by J J Valaya
Celebrity couple Mugdha Godse and Rahul Dev walk the ramp for the designer J J Valaya at the grand finale of the Hyundai India Couture Week 2025 in New Delhi. |


News18
2 days ago
- News18
Tamannaah Bhatia Experiments With High-Fashion Athleisure In A Red Co-Ord Set
Last Updated: For her appearance at Son Of Sardaar 2 screening, Tamannaah Bhatia turned heads in a red top and skirt from Jacquemus x Nike collection. At the screening of Son Of Sardaar 2 and Mrunal Thakur's birthday celebration, Tamannaah Bhatia made a bold sartorial statement that fused high fashion with sport-luxe edge. Dressed in pieces from the much-talked-about Jacquemus x Nike collaboration, her look was anything but predictable, and the kind of directional fashion move we rarely see off the runway. At the core of Tamannaah Bhatia 's outfit was a maxi-length technical skirt from the Jacquemus x Nike line. Designed with a high waist and a sharply dipped waistband, the skirt balanced architectural detailing with athletic functionality. A visible front zipper and side-button detail added a deconstructed twist, offering versatility in how the piece could be worn or styled. It was bold, fashion-forward, and unapologetically cool. Decoding Tamanaah Bhatia's Athleisure Meets Luxury Look Tamannaah paired the skirt with the capsule's signature minimal sports bra, featuring slender adjustable straps, a back clasp closure, and a small metallic Swoosh logo: clean, simple, and flattering. To soften the look, she added a sheer white button-down shirt, layered loosely for a touch of breezy femininity. The overall intention seemed to be a balance between sharp, technical lines and soft ease. Just when the look was hitting its stride, Tamannaah took it a notch higher with a Celine camo-print shoulder bag. The piece, while covetable on its own, went well with the otherwise streamlined monochrome palette. The Jacquemus x Nike collaboration isn't for the faint-hearted; it's built for risk-takers, and she proved she's game to play. In an era where many celebs still default to safe glam, Tamannaah's experimental streak feels exciting. top videos View all Tamanaah Bhatia's Projects On the work front, Tamannaah Bhatia was last seen in Odela 2. She recently turned showstopper for designer Rahul Mishra at the Hyundai India Couture Week 2025 in New Delhi. She left her fans stunned as she walked in two looks from the designer's latest collection – Becoming Love. tags : fashion lifestyle Tamannaah Bhatia view comments Location : Delhi, India, India First Published: August 01, 2025, 12:57 IST News lifestyle Tamannaah Bhatia Experiments With High-Fashion Athleisure In A Red Co-Ord Set Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.